China's "rich second generation" seem to be "disappearing" from the public's perspective. Once upon a time, the Internet was filled with all kinds of information from them. Luxury houses, luxury cars, private jets, luxury parties, scandals, and more, are overwhelming.

China's "rich second generation" seem to be "disappearing" from the public's perspective.

Once upon a time, the Internet was filled with all kinds of information. Luxury houses, luxury cars, private jets, luxury parties, scandals, and more, are overwhelming.

But now the situation is that they no longer make a high-profile appearance on the Internet, but instead rush to "hide" all traces.

As the leader of " Four Young Masters of Beijing ", Wang Sicong has always been on the Internet without any scruples.

Whether it is the big boss of the business circle, Lei Jun , Liu Qiangdong , or celebrities in the entertainment circle, such as Yang Chaoyue , Ju Jingyi , etc., they have all been ridiculed by him.

Wang Jianlin also said that Wang Sicong's problem is easy to offend people, so he advised him several times for this. It’s a pity that Wang Sicong does not agree with his father’s “philosophy of life”.

But even saying that he doesn’t listen to the old man and suffers a loss in front of him.

On April 19, 2022, Wang Sicong, who refused to listen to advice, encountered an "iron fist". On the same day, he posted a news that caused huge social controversy. So, he was banned and all his social accounts were banned one after another.

The "Internet celebrity" who once had 40 million fans turned into a string of cold numbers overnight. Two or three years ago, the Panda TV he founded had gone bankrupt, and the Banana Plan also announced the disbandment.

Wang Jianlin once revealed to the media that he would only allow Wang Sicong to fail twice. After two times, he must honestly return to Wanda to work.

But just when everyone thought that Wang Sicong could only go back to inherit the family industry, on August 30, the entry "Wang Sicong no longer serves as the director of Wanda Group " suddenly appeared at the top of the hot search list.

Many netizens were upset, but they were also confused: I don’t know if it was Wang Sicong who refused to go back and asked his father to "slap him in the face", or if Wang Jianlin felt that his ability was limited and incompetent?

But looking at the situation of other "rich second generations", maybe things are not that simple.

01 is being collected from all over the world, Zhang Kangyang stops updating social accounts

There was a saying on the Internet: Bei Sicong, Nan Kangyang.

This is because the former Suning prince Zhang Kangyang was regarded as the opposite life of Wang Sicong.

He took over Suning International from his father Zhang Jindong early, and soon took over as the Z seat of Inter Milan Club. He is young and promising.

Compared to Wang Sicong, he always flirted with flowers, but he had the meaning of "a leaf that didn't touch his body". The only scandal that was widely discussed was that he rejected " Milk Tea Sister " Chapter Zetian - in fact, he rejected Chapter Lihou and matched him and Zhang Zetian's kindness.

Because of his low-key behavior and self-discipline, Zhang Kangyang was once hailed as a "model of rich second generation".

But in fact, the lives of the two seem to be completely opposite, but in fact they have the same end.

Shortly after Zhang Kangyang took over Suning International, Suning showed a downward trend. First, the Suning Store and Carrefour in the Chinese sector, which he was in charge, had a red light, and then Suning.com suffered losses for three consecutive years.

Not only did he not have the ability to turn the tide, he was also torn off his "true face".

On May 12, 2022, Zhang Kangyang posted a message to celebrate Inter Milan's winning of the Italian Cup championship. But two hours later, the comment section was filled with Suning Football Club players' salary request messages. The previous year, Suning failed to pay the players' salaries on time.

If you think that as the president of Suning, he will come forward to solve the problem, then you are a big mistake.

Not only did he not respond or explain, he even gave up his domestic social account and no longer updated.

Because the debt has been overdue for more than a year, Suning's debt crisis continues. Overseas creditors have begun global legal debt collection against Zhang Kangyang and his father Zhang Jindong.

and this is just the tip of Suning’s debt. Domestic debt alone exceeds 50 billion yuan. So what if

can be collected from debt worldwide?

If there are too many lice, you won’t be afraid of itchy. He is still casual abroad, wearing a million watch, spending more than 20 million yuan to buy a global limited edition supercar.

As for how to evaluate this in China, it may not be of any concern to him.

02 Qin Fen is mysterious, Liu Qing succeeded, but in the end he was embarrassed to "quit"

In addition to Zhang Kangyang, there is also Qin Fen, who is known as the "Emperor of Shanghai".

Over the years, the introduction of Qin Fen on the Internet has always been a super rich second generation whose life experience has become a mystery. Not long ago, his life experience was finally unveiled.

In May 2022, Qin Fen and his father Qin Sixin were fined 600,000 yuan because the father and son bought Xinmao Technology's stock in advance before the insider information was disclosed, which violated the law.

Xunmao's chairman Xu Hong has had a 20-year friendship with Qin Sixin. When preparing to acquire another company, Xu Hong filed a loan request to Qin Sixin and introduced the acquisition plan.

As for how detailed the introduction is, it is unknown.

only knows that after Xu Hong left, Qin Sixin immediately transferred 80 million to Qin Fen's account. Subsequently, Qin Fen used more than 50 million of them to buy more than 6 million shares of Xinmao Technology.

I don’t know if Qin Fen was too confident, so he directly put the “eggs in the same basket”.

But the transaction amount of an account is as high as 50 million at a time. Isn’t it a silly telling others - is this insider trading?

Even though Qin Fen insisted that he bought it based on his feelings, no matter who he thinks, it is just a quibble.

However, unexpectedly, even if there is insider information, Qin Fen spent 50 million yuan, but the result was: no harvest.

What is even more surprising is that his father Qin Sixin is a Diemazi - to attract customers in the D field, and the person who made his fortune was arrested by Hubei Public Security.

After this, Qin Fen set his social account to "only half a year to see", fading out of the public's vision.

And Liu Qing is also the one who "exited" from the Internet in this way.

Compared with the "rich second generation", Liu Qing's name as "creating second generation" is more well-known.

Liu Qing is the general manager of Goldman Sachs Asia Pacific. She wanted to invest in the then Didi taxi, but Didi founder Cheng Wei refused, but instead agreed to her joke in desperation - working for him.

Not long after, Liu Qing switched from Goldman Sachs to Didi. When Didi Chuxing became the "leader" in the industry and promoted to president, she also became the successful " second-generation ".

But on July 21, 2022, the flowers and applause that were thrown at her came to an abrupt end.

Didi was fined 8 billion for violating multiple security laws, while she was fined 1 million as the president. A week later, Liu Qing withdrew from the parent company of a luxury brand and resigned from the board of directors.

Faced with various discussions on the Internet, she directly hid all the content on her account.

03 Various situations are everywhere

If the exit of the above four rich second generations is considered to be awesome, then the next few people will be silent.

As one of the "Four Young Masters in Beijing", Wang Shuo , he relies on his father as the real estate tycoon Wang Zhicai , the husband of "Qing Gege" Wang Yan , he is arrogant and domineering.

Therefore, he was named "the evil young man in the capital".

Because he had a holiday with Liu Tao's husband Wang Ke, he not only deliberately broke Wang Ke's car, but also angrily pulled each other in the street;

because he suspected that the female reporter secretly photographed him, he beat the other party and her husband in the street.

These two things happened less than three years apart.

From then on, Wang Shuo suddenly disappeared from the public's perspective.

At the end of September 2022, a news about "The Century Building of the Wangfu was auctioned" attracted a lot of people's attention.

The royal mansion century once represented the glory of the Wang family and gave Wang Shuo unlimited confidence, but now it has been auctioned for 1.12 billion yuan as collateral. Although nearly 5,000 people watched

, it is really sad that the royal mansion century was eventually sold out in the auction held on October 10.

As the youngest son of Metersbonwe , Zhou Bangwei was also very glorious.

was under 19 years old, so he led the company's third transformation. Not only did he invite Jay Chou as the spokesperson, but he also spent 50 million yuan to become the sponsor of " Talk about Strange Talks ".

However, these tests have exacerbated the losses of USP.

Even though he frequently shows his face on the show, he still has no ability to turn the tide.

Later, Zhou Bangwei quietly withdrew from the public's vision, and his sister Hu Jiajia became the real heir.

However, Hu Jiajia's highlight moments did not last long.

In June 2020, Hu Jiajia was restricted from high consumption due to contract disputes arising from house rental.

On October 8, 2022, due to a service contract dispute, Metersbonwe was frozen again.

These two rich second generations are afraid that they will have a chance to reappear.

Other rich second generations also have their own experiences.

former richest man in Shanxi Li Zhaohui , after losing his 12.5 billion yuan property, he was included in the list of 5 people who were breached by , and his whereabouts are still unknown;

Pan Rui, the son of Pan Shiyi , was held accountable for slandering heroes and fled overseas.

On September 7, 2022, Pan Shiyi and Zhang Xin suddenly left office from SOHO, leaving behind a bunch of messes, probably looking for their son.

As for the "second generation" of ordinary wealthy families, it is not exclusive.

is everywhere, who are in debt, run away, and arrested;

has no problems, and most of them choose to lie down, don’t want to take over or work hard.

Show off the scenery around the world, show off luxury houses, luxury cars, famous bags and jewelry, and enjoy the envy and fans from the Internet. Isn’t it delicious?

But is it really just "showing it out"?

is not the case.

04 Why did the rich second generation flock to the Internet?

"Showing off wealth" is actually a traffic business.

2015 was the most active year for Wang Sicong on the Internet.

This year, he posted his beloved dog " Wang Keke ". This life-long dog lives in a custom-made doghouse of 200,000 yuan. When he goes out, he has luxury cars to give it to him, and various luxury goods, which makes many netizens call him: "People are not as good as dogs";

He teased Lei Jun, mocked Fan Moumou and Zhang Xinyu as "carpet star", etc., and set off rounds of online "verbal wars", but he is still praised as the "national husband" just because his father is the richest man.

This year was also the year with the most business activities.

established the Banana Project, signed a Korean girl group, and entered the entertainment industry; founded Panda TV, and entered the game live broadcast industry; Pusi Capital, under his name, also took the opportunity to invest in several game companies.

In just one year, Wang Jianlin made 9 times the profit after he tried the 500 million yuan.

Other rich second generations are not stupid either. They understand that they are playing this routine, and they follow their examples.

So, in recent years, we can always see rich second generations active on the Internet, broadcast live broadcasts, and variety shows. They are "showing off" and have also started to carnival.

Soon, "showing off wealth" formed a wave and began to attract ordinary people to join. Some are out of vanity, while others want to monetize traffic.

The need for ordinary people to "show off their wealth" has given birth to the "show off their wealth" material industry. Materials include videos, pictures, copywriting, invoices, etc. You only need more than ten or twenty yuan to become a rich and successful person.

Therefore, more and more young bloggers on the Internet have achieved "financial freedom".

, the spectators who are not aware of this will not only cause anxiety and self-doubt, but also become the "leeks" they harvest.

Therefore, in response to this wave of "showing off wealth", the country issued a notice requiring entertainment stars not to promote bad values ​​such as money worship and pleasure.

It is impossible for the rich second generation to "show off their wealth" again.

Of course, a notification cannot reduce the desire to be profit-first. The main reason for

is that in order to achieve common prosperity, the country is promoting the transformation of economic momentum, and standardizing and adjusting industries such as real estate, the Internet, and finance. At the same time, setting "traffic lights" for capital to further strengthen supervision.

When the era of capital growth becomes a thing of the past, there is the phenomenon of Jack Ma retiring, Liu Qiangdong lying flat, Lei Jun withdrawing, and other top rich people begin to fade out of the public eye.

The rich generation is scrambling to "exit", so it is not surprising that the rich second generation is slowly "disappearing".

Conclusion:

Someone said that my worker who earns only four digits a month, why should I care about the affairs of the rich family?

Indeed, this seems to have nothing to do with us, and it seems that it has not changed our lives.

Rich second generation "exited" from the Internet, but it won't really disappear.

Wang Sicong went out for a trip. When he was tired, someone was still willing to push his wheelchair.

Zhang Kangyang still had luxury cars and famous watches; Qin Fen could still give Liu Genghong a gift worth 250,000 yuan in one night; Liu Qing has Lenovo Group as a backing, and also has the opportunity to make a comeback.

cannot stand out, but still lives a free and generous life.

But some people say that the result of a wealthy family being "rich for only three generations" is actually beneficial to the entire society.

If wealth continues to be in the hands of a fixed group of people, young people will have no chance to stand out.

Therefore, the "disappearance" of the rich second generation means wealth redistribution, which may not be a bad thing.