The products we usually buy need to go through all links and closely combine the operation channels to form a systematic organization. The marketing channel system is created to improve the energy efficiency of this system.
The marketing channel system has complex types and different mode characteristics. For example, the traditional marketing channel system is composed of manufacturers, wholesalers and retailers. Everyone is mainly engaged in their own interests and does not have control over other members, which leads to reduced channel efficiency and poor sales, so a variety of channel systems have been generated.
Vertical marketing channel system
consists of manufacturers, wholesalers, and retailers. In the system, one party of the channel can control the property rights of other members or reach cooperation within the system. This will allow one party to maintain control and promote the reach of unified opinions. Under the segment, there are also corporate vertical marketing channel systems, managed vertical marketing channel systems, and contract vertical marketing channel systems.
Horizontal marketing channel system
allows two unrelated enterprises to seek new cooperation in the system, integrate the assets and production capacity of both parties of to achieve joint operations.
Multi-channel marketing system
is also a type of channel system that merchants use more and more. With the increase in market segments and channels, enterprises need multiple marketing channels to reach customers and markets, which increases market coverage and has more opportunities to increase sales.
How should enterprises choose a marketing channel system that suits them?
Choose a marketing channel model that suits you
Enterprises need to determine the correct channel marketing model for their business development. For general small and medium-sized enterprises or start-ups, do not overstand the channel format in the early stage, so that the enterprise development will be put on the right track, and then gradually improve the subsequent development system planning and formulate unified marketing channel model policies.
Understand the core user group
Understand your customer distribution. They are the target of the product and the core user group. It is easier to be accepted by the user group in terms of channel attributes, and it is easier to form conversion in marketing promotion and marketing strategies.
After determining its own marketing channels, the choice of digital system mainly focuses on factors such as applicability, budget, and service.
First of all, on the system, it does not mean that the more complete the functions, the better. It is important to suit you. The more appropriate the business needs, the more suitable the system is, the more suitable the system.
is easy to get started and understand, reducing the threshold for enterprise use. Secondly, if the budget is sufficient, you can choose a customized development system specially developed, which can match the company's business highly, and can also conduct secondary development according to business changes! If the budget is low, it is recommended to choose the saash system of the software service provider, which is cheaper and faster to deliver. It is also very important for service providers' after-sales service, value-added services, etc., and can be considered comprehensively.
or above are the opinions shared today about how companies choose marketing channel systems. If you have any other things you want to know, please feel free to communicate in the comment area.
