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LeTV assets have been auctioned again, this time there are 908 trademarks.
If even intangible assets start to be auctioned, it usually means that a company has reached an unsustainable point.
Since 2019, many assets such as LeTV series companies have successively appeared on the online auction platform. The trademarks that were auctioned in the previous two times alone were nearly 2,000.
It is reported that the 908 trademarks will enter the auction process on October 10. This batch of trademarks includes multiple well-known trademarks, with a starting price of 840,000 yuan.
908 trademarks started at 840,000 yuan
On September 19, Beijing No. 1 Intermediate People's Court issued an announcement. The Beijing No. 1 Intermediate People's Court is scheduled to auction 908 trademarks under the name of LeTV Holdings (Beijing) Co., Ltd. from October 10 to October 11 this year on the JD Internet judicial auction platform.
announcement shows that the 908 trademarks contain multiple "Le" and "LE" series trademarks, such as "Le Life", "Le Dimension", "LEHOME", etc. Among them, most of the trademarks evaluated are worth 727.2 yuan, and the trademark with the highest evaluation value is "FARADA", worth 4,063.2 yuan.
Source: JD Auction Platform
Court announcement shows that the auction is related to a LeTV Holdings intellectual property contract dispute in 2017. The plaintiff is Beijing Luhao Intellectual Property Agency Co., Ltd. . LeTV Holdings was sentenced to pay the plaintiff an official fee and agency fee of 2.209 million yuan to the plaintiff at that time. The
evaluation report shows that Beijing No. 1 Intermediate People's Court, the plaintiff's party and evaluation company cannot obtain direct contact with the person subject to execution LeTV Holdings. Therefore, LeTV Holdings failed to provide the appraisers with relevant ownership information on any trademark rights required for this evaluation.
Qichacha information shows that LeTV Holdings (Beijing) Co., Ltd. was established in 2011 with a registered capital of 1 billion yuan. Jia Yueting currently holds 92.07% of the company's shares and is the actual controller of the company. At present, the total amount of execution of LeTV Holdings is approximately 2.297 billion yuan, and the total amount of execution of dishonest is approximately 955 million yuan.
has been auctioned for nearly 2,000 pieces of trademarks previously sold for
This is not the first time that the LeTV trademark has been auctioned publicly. Public information shows that the first trademark under the LeTV company was auctioned in 2020.
In June 2020, Beijing Third Intermediate People's Court publicly auctioned 1,354 trademarks under the name of LeTV Information Technology (Beijing) Co., Ltd. Classic LeTV trademarks such as "LE", "LETV", "LeTV TV", " LeTV Super TV " are included.
In the end, this batch of trademarks with a starting price of only 130,000 yuan was sold at a price of 131 million yuan. The bidder was Tianjin Jiarui Huixin Enterprise Management Co., Ltd. , which was also the second largest shareholder of LeTV at that time.
By April 2021, another 580 trademarks of LeTV were auctioned, with a starting price of 14 million yuan, and finally sold for 16.03 million yuan. It is worth mentioning that the one who captured this batch of trademarks was still Tianjin Jiarui Huixin Enterprise Management Co., Ltd. What is the value of the trademark
? Taihetai Law Firm intellectual property lawyer Huang Chunhai said that trademark value is one of the core assets of well-known companies, and its economic value assessment is more considered from the perspectives of the impact and reputation formed by trademarks during the dissemination process. The value of a trademark will not disappear immediately with the cancellation or bankruptcy of the company. Even if LeTV delists, LeTV's trademark is still valuable.
LeTV clarified that the auction trademark is not LeTV's "Le"
Regarding the "LeTV trademark was auctioned", LeTV said: This auction is the "LE" trademark of LeTV Holdings, not LeTV's "Le".
LeTV Video Relevant person in charge said that at present, the trademarks used by LeTV Video, LeTV Super TV and smart ecological products are "Le" and "Letv", and are not affected by this auction, and the use of the Chinese "LeTV" trademark is also not affected. When purchasing LeTV products, consumers must recognize the above three trademarks "Le", "Letv" and "LeTV".
Source: Internet
Industry insiders analyzed that the "LE" trademark is a trademark used by LeTV during the development of the ecological period and is used to indicate its seven ecological sons.As early as 2019, LeTV stopped using the trademark and updated it to "le" and "letv", so "LE" cannot be said to be LeTV's classic trademark, it is just a trademark in a business period.
The buildings, servers and patents have all been auctioned
In addition to the trademark, other assets under LeTV have also been listed on the online auction platform many times.
From November 18 to 19, 2019, Beijing No. 3 Intermediate People's Court publicly auctioned the 1-14th floor of Building 3, No. 105 Yaojiayuan Road, Chaoyang District, Beijing on the JD Judicial Auction Platform. The site is the location of of LeTV Building. The evaluation report shows that the appraisal price of LeTV Building was 970 million yuan, and the starting price at that time was 678 million yuan.
Shortly after the auction began, it was terminated because a non-party objected to the auction property.
However, recently some media reported that all LeTV employees have received internal letters. LeTV will move out of the original LeTV Building from September 24 to 25, and the original LeTV Building will be taken over by the new owner. On September 23, LeTV Video’s official Weibo liked the news.
From November 9 to November 10, 2021, 97 machines and equipment (mainly including servers and switches ) under LeTV Cloud Computing Co., Ltd., were successfully auctioned for 351,400 yuan after 118 rounds of bidding. The transaction price is even slightly higher than the appraisal price.
From April 14 to April 15 this year, 85 patents under the name of LeTV Information Technology (Beijing) Co., Ltd. were publicly auctioned again.
These patents include issuance patents and design patents, with an appraisal price of 1.285 million yuan, and were finally sold at a starting price of 899,500 yuan. The bidder was Tianjin Zhirong Innovation Technology Development Co., Ltd.
Jia Yueting received another US$100 million in financing, winning back the control of FF
On the other hand, recently, Jia Yueting became a hot search because he received another US$100 million in financing.
It seems not easy to revive a ball of stagnant water. But Jia Yueting did it.
htmlOn the evening of September 26, Faraday Future (FF) issued an announcement announcing that it had reached a final agreement with the company's major shareholder: FF received US$100 million in financing, the current executive chairman and former chairman will resign, and Jia Yueting and the major shareholder will gain control of FF again.In addition, the board of directors will also be reorganized after the annual general meeting of shareholders, with the 9 directors reducing their seats to 7.
It is reported that Jia Yueting still has many debt disputes in the country. Tianyancha App shows that recently, the first-instance judgment of the loan contract dispute between Beijing Yingda Capital Management Co., Ltd. and Beijing Bairui Culture Media Co., Ltd., FF Global Holdings Ltd, Jia Yueting and others was made public. The document shows that previously, Yingda Company agreed to borrow US$100 million to Bairui Company, and Jia Yueting promised to provide joint and several liability for repayment, and FF Company is the final user of the loan. Yingda Company filed a lawsuit because the debts were not fully paid off. The court found out that Bairui Company still owed Yingda Company about US$4.3372 million in principal and corresponding interest, and ruled that it would return it.
According to Tianyan Check data, Jia Yueting has now been executed for more than 5.6 billion yuan, and the billions of shares he holds have been frozen. Jia Yueting has 14 affiliated enterprises in China, 7 of which have been cancelled. The existing state includes Beijing Baile Culture Media Co., Ltd., LeTV Holdings (Beijing) Co., Ltd., LeTV Sports and Cultural Industry Development (Beijing) Co., Ltd., etc. Among the above-mentioned companies with persistent status, Jia Yueting serves as the legal representative of two companies, holds senior executive positions such as chairman and executive director in four companies, and holds shares in five companies.
Source: WeChat public account "Caizhi Headlines" comprehensive from: Securities Times, Red Star News, Daily Economic News, etc.
Editor: Yuan Kai
Proofreading: Fenghua
Review: Gong Zimo
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