Recently, the Li Ning clothing, which has not been known for a long time, has become a hot search. At the end of September, Li Ning released a new product clothing, military green, which looks like a military uniform at first glance. I don’t know if it was influenced by Zelensky , but when you look closely, this style, especially the style of the hat, makes people feel that you have seen it. A round hat, the conspicuous thing is that there is a circle of cloth hanging down from the ear to the back of your head like a curtain.
Li Ning's new clothing
Some netizens pointed out that this is like the "sloth curtain" on the hat of the Japanese invading China back then, and this designer is a Japanese, that is, a Japanese.
The image of the Japanese army in the film and television drama
This makes people think that the new clothing launched by Li Ning is indeed "very Japanese". Some netizens said angrily, "I treat you as the light of domestic products, but you treat me as a fool!" Some netizens joked, "I treat Li Ning as a domestic product, and Li Ning as a colonel!"
In short, it is an indisputable fact that new clothing with obvious Japanese military uniform style made netizens dislike it. Li Ning did not respond positively to this issue, but Feng Ye, the head of Li Ning e-commerce, posted a response on WeChat Moments, saying that this is a hat-shaped helmet. He believes that this is consumers' "precipitation of Chinese culture and the inheritance of educational knowledge is still less. At the same time, we should reflect on ourselves and avoid more misunderstandings in the process of correctly guiding consumers."
official will not respond for the time being, and the relevant executives will explain it in their personal name. This is really a trick, because even if they say it wrong, it is just a personal behavior and has nothing to do with Li Ning.
I think in fact, Li Ning has begun to be self-righteous, because as a clothing brand, it has obviously not reached the level of education and improving consumers' Chinese cultural level. Who do you think of yourself, you want to take on the responsibility of education? !
As we all know, how strong the Chinese hatred for the Japanese invaders in China and how profound the image of the butt curtain behind the hat is. Therefore, even if we do absorb the traditional hat-shaped helmet style, we cannot deny that it is extremely similar to the military uniforms that invaded China and Japan. This shows that Li Ning and others need to receive education. You rudely hurt consumers' feelings and do not repent, but instead accuse consumers of not understanding Chinese culture. What kind of attitude is this?
Therefore, Li Ning has to first consider whether he is educated or not. As a company, only by making products that meet the public's aesthetic can it be welcomed by consumers. And always thinking about educating consumers in the name of culture and adding what you think of aesthetics and values to consumers, consumers will naturally make you unable to get out of the market.
