ground beef, bread edges, interberries of lamb ribs, and seaweed edges... Because of its cheap price and the taste of formal foods, "scratch" food is becoming more and more popular among consumers. So, Is it really cost-effective to buy "scratched materials"?
minced meat crumbs, cake side
"scrap pieces" food became popular
" A large bag of bread and cake side, only 5 yuan, it can be used as breakfast and snacks for three days, and also crisp cake fragments, and only 5 Yuan, but if it is such a large bag of genuine products, it costs 30 yuan." Aunt Su is a regular customer of a cake shop. What attracts her is the "scratch" of various breads and snacks sold at this shop every 7 o'clock in the evening . Recently, it is becoming increasingly difficult for her to buy these "processing goods" because more and more people like her to buy "scrap materials".
Image source: CCTV News Screenshot
Food "scrap materials" generally refer to fragmentary materials cut and cut when making food. Some of them have irregular shapes, while others are not used by formal wear products because of broken appearance during production, but their processing technology and quality are the same as those of formal wear products. However, this type of "scrap materials" generally produces small amounts. In order to avoid waste and increase revenue, some manufacturers will sell scrap materials at low prices. However, most of them will choose to sell to employees near the factory or directly at a low price.
Nowadays, the food "scrap" business has been done online. "Family, this pile is the beef jerky pine that we produced today..." In the live broadcast room of a beef jerky production company, the anchor's introduction words had not finished yet, and the beef jerky pine on the link had been sold out. The company's anchor said that these beef jerky pine is hard to come by and is the meat scraps that fall off when the whole beef is dried. Because it is not genuine, it is not sold in retail channels. Some netizens want to buy it, but they can only stay in the live broadcast room.
Not only that, many food companies have specialized in the business of "scrap materials", especially pastry manufacturers. A reporter from Beijing Youth Daily found that some live broadcast rooms selling food even moved the live broadcast into the "production site" and cut the cakes in front of netizens to "produce" scraps for sale. Businesses like
are also popular among netizens. Some netizens believe that the price is lower than half of the formal wear products, but the taste and quality are comparable, but the appearance is not good. No matter how you buy such snacks, you will make a profit, and you will also avoid waste.
Statistics show that in the first quarter of 2022, the sales of food scrap-related products on an e-commerce platform was 20.3 million yuan, a significant increase of about 17 times year-on-year. Pork jerky , tiger skin rolls, ham sausage, bread edges and bulk sandwich biscuits have become the most popular representative of scraps and snacks. Some manufacturers have increased their sales and profits due to the sale of "scrap materials".
scrap foods appear in price inverted
Some products are accused of "incorrect version"
Beijing Youth Daily reporter noticed that the price of scrap foods sold online is not cheaper than the same formal wear products it claims, and some are even higher. .
On the scraps page marked as a brand of pure meat ham, 500 grams of scraps ham packaged for 29.8 yuan, but the online store of the brand's starch-free ham sausage is priced at 19.8 yuan, equivalent to 500 grams of price. Less than 27 yuan. There is an tiger skin cake sold in an online store, scraps 16.8 yuan/200 grams, but some netizens commented that the tiger skin cake in the cake shop is only sold for 15 yuan. This kind of "scratch materials" and genuine products are inverted in prices, and they are frequently seen in other categories.
Some consumers reported that the "scrapies" they purchased were "a biscuit in a plastic bag, with no information and no idea when it was produced."
and some scraps of food have even bad reviews. Many netizens posted that the product was "incorrect version", and some people also questioned that it was a "three-no product" and pretended to be a scrap of goods with well-known brands.
When purchasing, make an appropriate price comparison
Be sure to check the source of food
For the problems caused by the hot sales of scrap foods, the Jiangsu Provincial Consumer Protection Committee recently stated that from a commercial perspective, if the production and sales merchants have complete procedures and are operated formally, Although the "scrap" of the food sold is not good, it can achieve a "win-win" between buyers and sellers.
In fact, in order to control costs, food production and processing enterprises will try to minimize the generation of "scratch materials". The market is full of food "scrapies", many large-packaged foods or snacks sold under the banner of "scrapies", and even "problem foods" mixed with expired foods, or "three-no products" without food certificates. Security risks cannot be underestimated.
Jiangsu Provincial Consumer Protection Committee recommends that consumers should check the shelf life when shopping for food "scrap materials" online, check the food source and other related introductions, and identify regular operators with complete licenses, clear brand and guaranteed after-sales service. Consumers can also make appropriate price comparisons, changing from pursuing "cheap" low prices to matching quality and quality consumption ideas.
In addition, for operators, they need to strengthen their awareness of integrity and law-abiding, and avoid "taking advantage of loopholes" in production or sales. In particular, they must resolutely eliminate secondary processing of crushed materials such as different batches, no standardized quality inspection, and no production license. Certification and other behaviors. Merchants should also take the initiative to "cool down" in this model, optimize the process, and minimize the generation of scrap materials. Only by implementing all mechanisms such as improving the process, quality traceability and sound after-sales system can they truly implement the consumer rights protection chapter. The obligations of the responsible person.
Source: Beijing Youth Daily
Guangzhou Daily·New Flower City Editor: Su Wanqian
