Meeting the various needs of employees, allowing them to work hard and do their best without worries. This is the reason why a large factory is called a large factory and it is also a narrative that attracts talents. But today's large factories no longer need to recruit talents a

2025/02/1223:59:43 news 1090

meets the various needs of employees, allowing them to work hard and do their best without worries. This is the reason why a large factory is called a large factory and it is also a narrative that attracts talents. But today's large factories no longer need to recruit talents as hard as before.

article | Gaoyue

Edit | Zhao Lei

Operation | Painting firefly

Annual Big Factory Mid-Autumn Gift Box Competition, the style has changed. After looking around, it seems that each company is not as rich as in previous years.

Open ByteDance’s gift box, and you can see it at a glance, 6 mooncakes and 2 photo frames. Looking back at last year, the "colorful small square array" printed with the painting is both beautiful and decent, and can be sold at a good price. This year's one is a bit difficult to sell. The gift box priced at 136 yuan is difficult to sell in the second-hand group for 70 yuan. out.

Tencent gift box only has mooncakes, and insists on packaging with reusable paper boxes. The biggest highlight is Yunle Mooncake , which comes from Panzhiga Village, Xuanwei City, Yunnan, and promoted rural revitalization to Tencent. Tencent also has another creative mooncake, which comes with a space goose with cool and cute rabbit ears, called "Moonlight Goose", but this is a paid price and requires 258 yuan out of your own pocket.

In comparison, it seems that Baidu is not bad, camping sky, folding backrest chair , picnic mat, a "camping suit". Someone rushed to the park to try it out. The installed sky curtain was first blown down by a gust of wind, and then destroyed by hail. The practicality remains to be considered.

Ali gift box gives 2 more enamel tea cups, and Huawei also comes with tea sets. The sentiment and atmosphere are well set off, but no matter how you look at it, you feel it is too simple.

History gift packages have always been one of the manifestations of the welfare of major factories, and in previous years, all companies have been competing. Packaging design is of various varied nature, and the outer box can be turned into lanterns, planes, drawers and space capsules; the creativity of the cake comes from the corporate aesthetics, to see who is more ingenious and good at "working"; gifts are included to test your family's integrity and sincerity, and camping Equipment, household items, and even plant seeds, fascia gun , the more the better, the more expensive the better.

But this year, major manufacturers generally changed their styles. Looking at the simple gift box, thinking about the cancelled free canteens, afternoon teas, and the reduced benefits, the employees know that even the most decent big factories in the past would not be easy.

money saves

Open the "Kuaishou Canteen", Qin Meng fell into a tangle and chose a meat sauce mixed with noodles, which means that he would spend all the 30 yuan from the worker's card, and he could only pay for drinking coffee at night. If she wanted to have leftover money, she had to keep lunch at more than ten yuan. After thinking about it, she decided to save as much as possible, give up the meat sauce and buy 16 yuan of egg and tomato noodles.

Qin Meng had no such trouble before. In Kuaishou, it is famous for its good food. The company's breakfast and lunch are free. Not only are there meat and vegetables, Chinese and Western combinations, but you can also order the merchant's set meals, Burger King , KFC , damn soybean bones...all delivered by a dedicated person to the next to each floor. The food pickup cabinet is picked up by the employees. In the evening, after 8 o'clock, as long as you are positioned in the company, you will automatically get a "energy coupon" of 30 yuan and you can buy late-night snacks and coffee.

Until last fall, Kuaishou found that its own user growth has only taken a small step forward, and has always been climbing up the hill with difficulty, determined to adjust the organizational structure, put "cost reduction and efficiency improvement" in the core position, and included it in the high Management of quarterly assessment standards.

"slimming" has begun, and the first one to downgrade is afternoon tea. Qin Meng discovered that the original three-piece set of fruits, snacks and milk tea has become a random combination of today's "fruit + snacks" and tomorrow's "snacks + drinks". The price standard of 30 yuan was also lowered, "high-end chocolate turned into small biscuits, and Heytea turned into canned milk tea."Later, the two became the same and finally completely cancelled. In the freezer of the company, Zhong Xue Gao was downgraded to an ordinary ice cream of three or four yuan, and then to an old popsicle of 1 yuan.

After this year's Spring Festival, free breakfast and lunch were gone, and all of them were paid for by yourself. The price was set at the beginning, but the employees could not accept it. They kept reporting to the administration and slowly adjusted the current price - one meat and one vegetable, which costs more than ten yuan, and a set meal basically does not exceed 30 yuan. Girls who don’t have much appetite think it’s enough, and some boys still want to eat extra meals.

▲ After canceling the free canteen, employees order the package at their own expense. Photo/ Respondent provided

Qin Meng didn't want to spend more money. She usually saved the 30 yuan meal coupon the previous night and kept it for the next day. She bought grain pancakes for breakfast for 56 yuan and ate it for lunch. Mix noodles, "calculate the flowers tightly."

In the past, Kuaishou's high welfare is recognized. Some employees call the administrative staff responsible for various welfare "sister". Even if they resign, they will still miss it. Employees are even more happy and helpless. On social platforms, they share how to "get 10 pounds of weight gain as soon as they enter the company" and gain a series of envious messages of "seeking internal recommendations".

Now, this kind of "happiness" seems difficult to have. Chen Chen, who was at ByteDance, also felt some gap. The tea break area once had beef jerky , chicken breast and relatively expensive daily dark tricks, but now, looking around, it is more of instant noodles that cost a few cents a pack, some hard small breads and prints. The little biscuits with logos are almost all small snacks in bulk and small bags.

This is not very obvious change, but sometimes it is precisely these small and trivial differences that will affect the employees' sense of belonging.

stood at the door of the company's canteen. Liu Yuwei, who works at Tencent, was also a little confused. The notice board said that the restaurant no longer provides free fruits and lunch boxes. If you need it, please purchase it yourself. One lunch box is 1 yuan, one apple 1.7 yuan, banana 1.8 yuan, and peaches 1.5 yuan. The price is not expensive, but Liu Yuwei is still a little unhappy. The company explained that the cancellation of free fruit was because "there was a lot of waste before."

▲ Fruits start to charge, with an average price of more than one yuan. Photo / Respondent provided

Seeing this news, outsourcing employee Zeng Xiaohui was very calm. Earlier, they were notified that the free restaurant benefits were cancelled and they had to spend money to eat later. This is not a small amount of money. Tencent’s second quarter financial report in 2022 shows that Tencent has a total of 110,715 employees. According to relevant information, outsourcing personnel account for 30%, and once they charge, they can save hundreds of thousands of dollars every day.

A few days ago, while the regulations had not been implemented, Zeng Xiaohui went to the cafeteria to weigh more than 50 yuan in meals. While eating, he took photos with the caption, with the caption "The last free meal".

Commuting is not happy

What Zeng Xiaohui is most popular is the gradual cancellation of outsourcing shuttle benefits.

login to the mini program for riding, and it has already shown "no permission". In Tencent, taking a shuttle bus is the most convenient way to commute in the eyes of employees. In order to save more money, people even rent "shuttle buses to order houses" along the shuttle line. Zeng Xiaohui lives in the community only has 3 minutes walk from the nearest bus point, but now, if he doesn't take the bus, he has to take the bus first, then take the subway, and finally have to walk a while before he can get to the company. The one-way commute is 2 hours. , wasted almost all time on the road. He would rather pay for the shuttle if he could.

There is a car that cannot be taken. Zeng Xiaohui felt a little uncomfortable and felt that he was treated differently. However, in the context of cost reduction and efficiency improvement, the journey of those formal employees is not as comfortable as before.

Last year, Alibaba adjusted the rules for overtime taxi rides. In the past, it was after 9 pm, and it was taken with the company system and automatically reimbursed. Now, only a few hundred yuan in taxi subsidy is issued every month.It has little impact for people who are close to their homes, but many people live far away and have to travel across the entire Hangzhou every day, and they spend 100 yuan a little less each time. For them, it is indeed a bit painful.

When it comes to taxiing, Internet companies save as much as possible and try their best to stop those who want to flee the company. Some companies stipulate that the starting point must be in the company, while some companies require that taxi only choose economical.

Qin Meng has no worries of commuting nightmare. She lives very close to the company, less than 5 kilometers away, 20 minutes walk, and only takes more than ten minutes to ride a bicycle. However, the commuting of Internet workers is not allowed to have both fish and bear's paws. If you save time on the road, you have to bear high rent - a single room costs two or three thousand yuan, and a master bedroom costs at least four or five thousand yuan. If you want one The better room is, you have to go to 7,000 yuan. Before

, Qin Meng had this confidence. The company has a housing allowance of 2,000 yuan per month, and employees are required to live within 3-5 kilometers of the company. Thanks to the housing allowance, she doesn't have to live in a remote and remote manner like her friends, commuting for more than an hour a day, or she can live in an old and dilapidated single room with high rents nearby.

However, the housing subsidies for employees of major Internet factories have also become the confidence for landlords and intermediaries to raise prices, and some housing sources specially configured for large factories have been screened out.

Near the Xierqi business district in Beijing, Kuaishou, Baidu and NetEase are gathered. The northmost to Huinan Road, and the southmost is within Nongda South Road. There is a subway line No. 13 in the range, and many employees will follow it. Looking for houses near the subway station, some communities were extra marked and became popular, such as Huilongguan and Liulitun.

▲ Kuaishou housing replenishment range and reference community. Figure / Network

Because of housing replenishment, the saying "houses in the holiday area" was even born. In Beijing, ByteDance has more than a dozen office areas, and its headquarters is near Zhichun Road, AVIC Plaza. Because a large number of ByteDance employees with housing supplements are crowded, the rent remains high.

In order to have your own space, Qin Meng chose a master bedroom worth 4,600 yuan, and shared the rent with two girls working in a large factory. After spending 2,000 yuan in housing, it is equivalent to only 2,600 yuan per month.

But this year, her commuting happiness is gone. The company stipulates that employees with social service experience of more than three years will be cancelled. Qin Meng happened to be here for more than three years, ranking among them, and the cost of renting a house suddenly rose sharply. The second landlords who heard the news were worried that the house would be difficult to rent, so they symbolically reduced the rent. Qin Meng's master bedroom was also 500 yuan cheaper, but this was still not worth the 2,000 yuan lost. In order to get closer to the company, many people endured the increased rent cost, but Qin Meng decided to change the house after thinking about it.

She hung up the sublease online. After moving out, she didn't walk far away. She rented a new small room in the neighborhood, with a monthly price of 2,500 yuan, which is the same as before, but the living experience is not as good as before.

In the previous house, Qin Meng specially opened a leisure area in the house, laying a large carpet for more than 200 yuan, and buying an oversized lazy sofa and glass coffee table, so that it would be no problem for a few friends to have a dinner together. Now, the room has become smaller and it can't fit all of these, and even the original long clothes hangers and floor-standing mirrors are placed in a very crowded manner. There was no choice but to give his own family belongings to his friends.

When she had not adapted to changing rooms, she always comforted herself, it doesn’t matter, this is a place to sleep. However, every time she goes home, she still misses her former hut.

There are reductions everywhere

lens is pulled up, looking at the inside of the big factory, there are subtle changes in every corner.

Midea Chairman Fang Hongbo In the eyes of the next three years, the next three years will be an unprecedented cold winter; Huawei’s founder Ren Zhengfei told employees that they should work hard to "live" and pass on the "cold air to everyone". One big factory after another is moving towards cost reduction and efficiency improvement.

Liu Yuwei found many notable details. When eating, the biodegradable environmentally friendly bag was replaced with transparent plastic bags; when working, the printer's default program was set to "double-sided, black and white", and she needed to change the previous habit of setting blue and red markings in documents. . In public areas, some green vegetation was quietly removed; masks were distributed specifically with a cart to self-pickup, and the number of masks has also changed from 1 pack of 10 pieces to 1 pack of 5 pieces; gyms have also begun to limit the number of people used.

▲ The company’s restaurant notices that the packaging box needs to be purchased by yourself, 1 yuan per piece. Photo / Respondent provided

bit by bit, verifying the determination to execute the internal letter a few months ago. In March, a letter titled "A comprehensive cost reduction and efficiency improvement in Tencent is beginning" appeared in Tencent's intranet system. The publisher was the Ministry of Corporate Culture, and 58,000 out of 80,000 employees read it.

Some companies have found some unthinkable places. An Internet company employee found that he was queuing up to receive tissues, and one person could only receive 5 boxes. The previous limit was 10 boxes. If you take more, your administrative colleagues will no longer turn a blind eye or close your eyes as before, but will let you put it back obediently. Some companies have other solutions. Paper pumps in public areas have gradually disappeared, from being placed on the surface and being taken by others to being hidden in the cabinet, requiring employees to ask for it specifically.

There are some changes that are easily overlooked. For example, if it is a bucket of water, it may have changed from 20 yuan to 10 yuan; the trash can is placed next to two workstations, and it has only one or two in a row. Power saving has become very important. Some companies include whether to turn off the computer after get off work in the assessment. For the first time, they send an email reminder, and it appears repeatedly, and directly evaluate the minimum performance. In addition to the company, there are also changes. Zou Shiyuan, who works in an Internet company, found that it was a bit more trouble to reimburse the business trip. The company canceled the daily catering subsidy of 100 yuan, requiring that each expense must have a corresponding invoice and specific explanation. In the past, for convenience. He just casually found a store on the street to deal with it. After a rough calculation, he would not lose as long as it did not exceed 100 yuan a day. Now, he began to develop the habit. Before entering the hotel, he asked the first sentence, "Can you issue an invoice?" After confirming it, he sat down and ordered the order.

The most effective way is to control the number of employees. In Qin Meng's memory, the most obvious time of shrinking is in the first four months of last year. In the past, as long as a job seeker passed the first three rounds, he was basically stable, and then he went through a formality. Now, the screening is more stringent. If you interview 5 people, it is possible that one of them will not pass. The intern wants to stay and become a regular person. It also becomes even more difficult.

On the contrary, resignation has become simpler. The desensitization period of several months has been relaxed, from proposing to leaving the job to completing the procedure, the fastest handover time is only 10 days.

▲ Internet employees complained about canceling room replenishment and afternoon tea on the Internet. Picture / Network

"hard" days are coming?

Many people feel that in the Internet giant based on talent strategy, people seem to be less popular. Before entering the company, Liu Yuwei often had an illusion that it was like a factory compound in the past, eating free canteens, afternoon tea, living in public rental houses or subsidized houses, getting off work There are shuttle buses, overtime can be reimbursed for taxis, and leisure and entertainment have various facilities such as gyms, and they are provided one by one, regardless of the size. Excellent employees can also get interest-free loans, stocks, and even settling down. "I just wish I could not live without this place even if I got married and had children when I went to school."

meets all kinds of needs of employees, allowing them to work hard and do their best without worries. This is the reason why a large factory is called a large factory and it is also a narrative that attracts talents.

In the past few years, it was the fast lane of the development of the Internet. Grasping people and expanding are the keywords for major manufacturers.A headhunter who has in-depth cooperation with Internet companies remembers that, especially after 2019, many departments have grown rapidly, in order to recruit more people, the standards have dropped a lot, "In 2016, it was not 985. , 211 not, it even depends on the professional background. By 2020, some ordinary students and people who do not have obvious advantages can also enter."

By 2021, Byte employed more than 100,000 people, and Meituan has also formulated a plan to expand enrollment of 60,000 people. "The largest campus recruitment in history" has begun to be mentioned frequently.

snatch people, and you also need to find a way to retain people. Internet giants cannot give every employee stocks and options, but relatively high benefits are a more effective and direct way to retain people.

bytes once provided employees with high-priced ergonomic chairs , each cost more than 10,000 yuan. Whenever you are so tired that you lean back, the chair cushion will automatically move forward and your waist can be tightly supported. The head can also be supported, and there is a sense of "wrapped happiness". Sometimes, for tired large factories, this kind of comfort that can breathe for a long time is insignificant, but it is very important.

▲ Picture / Visual China

But now, big companies are gradually slowing down, new growth is becoming more and more difficult, opening up sources is not good, and they can only save money. On August 17, Tencent released its Q2 quarterly financial report, with revenue falling by 3% year-on-year and net profit of 18.6 billion yuan. Although it is still profitable, it has declined by 56% year-on-year. If Tencent is planning ahead, more large companies will face real losses. In 2021, Bilibili's losses were far greater than the growth rate; Kuaishou's losses in the third quarter of last year increased by 100.3% year-on-year.

The capital market also has no confidence in the face of such numbers. Compared with the peak, Tencent's stock price fell 20%, Alibaba fell 40%, Kuaishou fell 80%, and iQiyi fell 83%. The entire Internet industry is shrouded in darkness. Although the halo of the major manufacturers is a little dim, people still come here. Liepin data shows that in the second quarter of this year, the Internet industry accounted for 9.64% of the total number of newly-produced fresh graduate positions, and it is still the industry with the largest number of newly-produced positions. But today's large factories no longer need to recruit talents as hard as before.

Every point of reduced benefits will affect the happiness of a single point of work. Chen Chen began to think about changing jobs. She went to a large factory just for a high salary. She planned to work in Beijing for five years, save a down payment, and then went back to her hometown to buy a house and marry her boyfriend. Now, she was a little afraid to be optimistic and began to worry about how long she could work. If the situation was worse, she would consider changing careers.

Liu Yuwei has been in a large factory for less than a year. Before joining the company, she took the offer of the head. While everyone envied, she sometimes hesitated and did not take the teacher position, but entered the large factory. Is this choice right? . But since she came, she didn't want to leave casually. She decided to "get around" first, set a timeline for herself, and stay until the end of the year first. If she thought it was OK, she would last for another 3 months, almost 2 years, and then prepare to run. road.

Qin Meng didn't want to think so much. Her department was relatively important, and her performance was well completed, and neither the year-end bonus nor the quarterly bonus was affected. What she thought was that as long as the money she gave was a lot of money, she would have reason to persuade herself to continue working. The only problem is that after the benefits were reduced, she also had a plan to save money, and she had to spend it.

For the meal supplement of 30 yuan, Qin Meng stays until after 8 pm every day. Sometimes, he will deliberately keep the work he is not too anxious to do at night, sleep in the next day, and go to work later. , save breakfast. This situation is quite common. Sometimes colleagues come only in the afternoon, so everyone is not surprised. Before

Before, everyone defaulted that afternoon tea was leisure time, and colleagues would chat while eating snacks.Now, everyone can only create "rest areas" by themselves. They often order milk tea, small cakes and fruits in the department. A few people gather in the public area to chat about gossip and spend time to relax. Qin Meng then realized how unsatisfied she had before. When she had free afternoon tea to eat, she often thought the calories were high and threw them away after taking a few bites, which was a waste.

AA fees every day, each time cost 20 or 30 yuan, or even more. Faced with the occasional invitation from Heytea by colleagues, Qin Meng had to start looking for excuses and quickly declined, "I lose weight, don't drink!"