At that time, Kingsoft's idea was very simple. There were a lot of land at home and the rent was cheap. In places like Guangdong, roast geese were basically sold everywhere. I went home to raise some geese and then made it into Guangdong roast geese. Anyway, I like to eat it and I am more good at making it. Some people in the village should also like to eat it.
Ideals are beautiful, but reality is cruel. A young man from Jiangxi refused to listen to his advice and went home to sell Guangdong roast goose. He lost 300,000 yuan, and then he realized that he was a leek. Now that he came to his breeding plant, he could still see a few big geese, but the place where the roast geese was sold was already in rags, which witnessed how he failed.
.3 million yuan of start-up capital was given by her sister. Unexpectedly, she became a leek in the end and lost all her money. Why don’t people like to eat Guangdong roast goose in Jiangxi? Kingsoft summarized 3 reasons for failure.
First, people's tastes are different without considering different places.
He himself has always lived in Guangdong and has been used to the taste of roast goose, but it is difficult to accept this salty and sweet taste in rural areas. People prefer to eat spicy food and like to have a stronger taste. For example, Guangdong roast goose is difficult to have a market in Jiangxi.
Second, people's eating habits do not fully consider
has a word called "Food food" that you think does not mean that others like to eat it. Whether it is roast goose or stewed goose, people in our local people don't eat it at all, and local people don't eat it. The same is true. If you open a Chongqing chicken pot in our local area, you can only wait to go bankrupt. From beginning to end, people are not interested in goose meat. Are you here to sell goose meat, aren’t you waiting to lose money?
3, the traffic is small, and the sales are difficult to open
Rural areas and cities are completely different, especially in mountainous areas like ours. If you buy, most of them are friends and classmates. They may buy once or twice to support it, but it is not realistic to ask them to buy every day. Shipping to major supermarkets through cold fresh, the profit is low and there are few people buying, so it is naturally difficult to open up sales.
Kingsoft talked about his failure, but instead laughed it off. He believed that these are all experiences. When you arrive in a place, you must understand the habits of local people and consumption methods so that you can do your work better. Today, Jinshan no longer raises geese, but starts raising scalpers, killing cattle and selling beef.
Beef is of good quality and the price is cheaper than that in supermarkets. People get affordable and their business is better. It is much more reliable than selling fresh yellow beef directly by selling Cantonese roast goose yourself.
[This article is original by "Xiao Tan Shi Ke". It may not be deleted, modified or stolen without permission. Infringement will be pursued]
