lazada As one of the largest e-commerce shopping platforms in Southeast Asia, the platform’s daily traffic visitor data is very large, which is very beneficial to new merchants. However, large traffic on the platform does not mean that it will all flow to their own stores. If a merchant store wants to obtain more traffic, it needs professional skills and methods. Here, the editor will share with you how to optimize Lazada store traffic. What are some useful methods?
First of all, Lazada traffic is divided into several parts, which need to be optimized with different strategies: product traffic, store traffic and platform traffic
1. Product traffic includes categories, titles, main images, keywords, attributes and prices, etc.;
2. Store traffic includes the task completion rate of the entire store, store dynamic data, and store decoration, etc.;
3. Platform traffic includes platform tags, daily activities, sales, use of platform tools, and Feed applications.
Then, the specific method is as follows:
1. Product-level traffic
Product traffic on Lazada mainly comes from four aspects: 1. Correct category selection; 2. Reasonable title setting; 3. Detailed key attribute filling; 4. Products are reasonably priced.
Correct category selection. Even though most shopping habits of platform consumers are to search for products by keywords, a large proportion of Southeast Asian consumers search for products by category.
title writing and reasonable keyword stacking require five keywords, one is the core word, the second is the attribute word, the third is the selling point word, the fourth is the scene word, and the fifth is the flow word.
reasonable pricing, for distribution-type sellers is the cost pricing method. Based on the cost, the seller wants to make a certain profit from the sales, so all sites and products used are priced in the same way. For sellers who run boutique stores, they need to conduct a detailed analysis of peer competitive products , create popular products based on their own advantageous products, and set tiered pricing to ensure the overall average profit of their store.
2. Store-level traffic
Store-level traffic includes five parts: 1. Complete a system task; 2. Excellent store decoration; 3. Increase the number of fans of the store; 4. Maintain store dynamic performance data; 5. Store Product live broadcast. For
system tasks, there is a section called Challenges in the Lazada backend. Lazada provides a series of activities in this section, and you can get corresponding rewards by completing this activity.
store decoration, make full use of event posters, discounts, pay attention to discounts, etc. to increase the number of store fans. As long as buyers follow the store, products may get realistic discounted prices.
maintains the store's dynamic performance data. A "new product" label is newly added to the store's homepage. The more followers there are, the more exposure new products may receive.
3. Platform tool traffic
Platform tool traffic sources are divided into many parts: 1. Adding and maintaining store tags; 2. Reporting daily platform activities; 3. Establishing and optimizing the Flexicombo product pool; 4. Publishing store and product discounts Coupons; 5. Study the platform module rules and strive for products to enter various product pools.
Report platform daily activities. First of all, the top is Lazada’s Banner, including daily activities, theme activities, and live broadcast entrances. This area has the largest source of traffic.
builds and optimizes the Flexicombo product pool. There are different modules in the next part of the homepage. One is Most Popular, which is a product pool produced by the system based on sales and additional purchase data. It is recommended based on customers' search keywords and browsing habits.
publishes store and product coupons, and the corresponding module of Lazmall is divided into three parts: 1. Lazmall product selection; 2. BMO event products; 3. Excellent brand display.
Finally, one thing everyone needs to pay attention to is to try to avoid store violations. Violations will cause products to be removed from the shelves, the store will be demoted by the platform , points will be deducted, etc. If the store is deducted 48 points, it will be permanently closed by the platform.In addition to considering the market on the platform and whether the products are popular, sellers also need to consider whether the products are compliant and whether there is a risk of infringement.
With the development of the Southeast Asian e-commerce market, Lazada’s rules and requirements for sellers’ stores are becoming more and more strict. If you are a seller who wants to open a store on Lazada, or if the Lazada store is not doing well, the editor here recommends that you find a professional The team will help with operations and recommend a reliable operator to everyone. If necessary, you can send a private message to the editor.
