Recently, Huya Live APP has officially launched version 10.0. The new version has built a new "Huzha" community. At the same time, the anchor's personal page, community main scene, game manufacturer homepage, etc. have been fully optimized and upgraded, and a community bounty competition has been launched to allow users to transform from "pure watching" to "watching." +play”. In the 10.0 iteration of Huya Live,
pays more attention to the guidance of community interaction and user participation, organically combines "live broadcast + short video + community" to explore a new interactive model in the game live broadcast industry, forming a new interactive model covering games, anchors, various The interactive ecology of entertainment content and user communities provides a "one-stop" solution to users' multiple needs for watching live matches, sharing and communicating, and playing games at any time.
live broadcast + short video + community diversify and improve user interaction experience. In
APP10.0, the path for users to watch live broadcasts and interact has become more direct and faster. The newly added "Materials" section and "Hucha" section in the homepage category organically combine "live broadcast + short video + community", allowing users to watch live broadcasts, watch videos, and participate in discussions. Among them, the "You Material" vertical video section allows users to easily browse personalized recommended short videos. The "Huzha" community covers high-quality videos, pictures and texts, and users can quickly find game Q&A, strategies, competitions and other content. At the same time, high-quality content posted by users in the anchor's personal page discussion area can be distributed to the "Huzha" community through recommendations, operational screening, etc., which greatly increases the exposure of high-quality content and stimulates users' enthusiasm for producing UGC. In this way, Huya is not only a live broadcast platform, but also a gathering place for game enthusiasts.
's newly upgraded personal page distinguishes the three major interest scenarios of anchors, events, and games to meet the personalized needs of users. Users can post, discuss, and like with their game fans in the newly opened discussion area, and anchors can also participate in discussions and interactions at any time. This means that the "encounter" between users and anchors, and users and users, is not only in the live broadcast room, but also in all-weather scenes such as communities. This greatly shortens the distance between users and anchors and between users, increases the intimacy between platform users, and gives users a greater sense of "belonging."
Huya Live 10.0 version adds a game manufacturer's homepage in addition to the original game live broadcast area. Currently, the game manufacturer's homepage integrates live broadcasts, videos, official account updates, communities and strategies, and comes with game gift packages and game release download entrances, forming a A "one-stop" encyclopedia, users can find game-related content accurately and quickly, and first-hand information is at their fingertips.
As the leading game live broadcast platform in China, Huya Live is constantly exploring new interactive forms of live broadcast. On the basis of the original "one-click blackout" function, APP10.0 also launched a community bounty competition that everyone can participate in. Users can pick up their mobile phones to participate with one click, and participate in random 5v5 battles through the matching system to have a chance. Compete with big anchors on the same stage, share a million yuan in prizes, and truly realize e-sports for all. It is understood that Huya Live plans to invest millions of yuan this year and hold multiple bounty competitions from time to time. In addition to the functional upgrades of
, the visual upgrade of APP10.0 also makes people feel brand new. The overall interface adopts a design with thick black lines, which is simple and lightweight, allowing content to be delivered more effectively. The Hucha community uses a combination of green and black. The fresh atmosphere is more in line with the temperament of game users, and it is also in line with Huya’s “young, energetic” and “cool” brand image. The product manager of
Huya Live said: "The 10.0 version did not create a 'community' because Huya's community links have been laid for several years. We have taken advantage of the trend to improve our basic service capabilities." Huya Live has been working hard. Provide users with a better sharing platform, so that each user can find groups on Huya who are willing to share fun with them, and improve their sense of belonging.
