Twelve girls have frequently received news that sellers’ stores have been blocked in the past week. Even though their OZON stores have done nothing, they have received blocked emails. Some sellers have been blocked without any notice. But it is precisely because you did nothing that OZON officials shut down your store so ruthlessly. Many sellers may be surprised by this. The following twelve sisters will tell you the ins and outs of the OZON store being blocked, so as to avoid it again. Taking risks with one's own body will cause damage to one's own interests.
Looking at the current Russian e-commerce market, it can really be said that it is in the limelight. More and more Chinese sellers are entering the Russian market. Among them, the e-commerce platform OZON is very popular among Chinese sellers. With the influx of more cross-border sellers, the number of sellers registered in OZON stores is gradually increasing, but the sellers who are actually operating do not account for the majority. Most of the stores are idle, and these idle stores are left unchecked. After a period of time, it is easy for OZON officials to forcefully close your store. In fact, regarding this situation, Twelve Sisters will remind our customers that must first put a product on the shelves within 7 days of opening the new store to avoid The platform thinks that you are a service provider selling accounts, hoarding a large number of accounts (zombie accounts), and then forcibly closes the store.
Although we can assist the seller to unblock the store if it is mistakenly blocked by the platform, this process is also long and will also cause your account to be officially labeled, so we need to put it on the shelves in time after leaving the store. Products above. Some sellers will wonder about this. They plan to build a boutique store. If they randomly put a product on the shelves at the beginning and then change to other categories, will this affect the weight and traffic of the store?
The answer is no. According to the official information provided by OZON, the OZON platform is a comprehensive multi-category platform, and the weight of each store's products is the same. However, there is a big difference between the sales volume of local stores and cross-border stores in the market. The bigger reason is Because of the supply of goods, there are actually many cross-border sellers who do well. This also reflects a macro fact. OZON store operation requires skills, rather than competing with local sellers on price and others shipping locally. , you are far overseas, and the cost of logistics freight will defeat you. Of course, this is a digression.
Back to the topic, OZON store was blocked not only because it was idle for too long and no products were released, but also another important reason is that the store has not issued orders for too long, which will also lead to being blocked. This is quite impersonal. Who doesn’t want to make a deal when doing business? The key is that you can’t get what you ask for, but the OZON platform will not pity these sellers, because every market or platform will follow the natural survival law of survival of the fittest.
So there is a reason why OZON closes stores that have not issued orders for a long time, but how can we prevent such an accident from happening to us? Learn excellent operational skills to keep your store on the right track and on the road to placing orders.
Some OZON sellers believe that if they choose a product based on their feelings and continue to put products on the shelves and wait for orders to be issued, they will be able to operate. In the end, they found that they spent a lot of time and not only gained nothing, but also lost a lot of other things.By the way, have you learned all the major modules of store operation, product operation, traffic operation, and event operation? In fact, if you want to get started with the OZON platform, you must have the following skills: basic platform rules, product selection skills, supply collection, product pricing, product listing methods, selection of logistics providers, use of tools, data analysis, etc., but There is still a long way to go before issuing orders, such as product listing optimization (each country is different and consumption habits are different), the use of operational skills, etc. Therefore, it is really difficult for novices to explore cross-border e-commerce on their own!
Let professional people do professional things. Time is the biggest cost!
I am afraid of being cheated when looking for service providers. In fact, it is no wonder that I think so. Due to the current popularity of the OZON platform, there are many service providers with uneven quality in the market, but there are not many reliable ones, so you have to use sellers. Thinking to find. Here are a few recommended ways to identify high-quality service providers:
1. Search the OZON platform content on the official account and compare the update frequency and quality of the official account content.
2. Search (professionalism)
3 on well-known new media websites and search engines such as zhihu, Baidu, etc.
3. Are you an experienced OZON seller (many on the market are part-time trainees as logistics providers)
4. Cross-border circle Recommended by friends (word of mouth)
Compared with many OZON service providers on the market, our advantages are also obvious:
· directly connects with OZON official managers, and can obtain first-hand policy information and platform scarce categories and hot-selling categories
· Professional operation team, with practical operation experience of several stores with monthly sales of 900W+
· Provide various resources, channels, and technical support to help you save operating time, energy, and costs
Even if you have no systematic knowledge of the OZON platform It doesn’t matter if you know each other, as long as you and Twelve Sisters have the same vision and are equally optimistic about the Russian market and the development of the OZON platform, Twelve Sisters’ operation team will teach you everything without reservation, allowing you to get started from a novice to become an expert earlier. Be proficient and learn to use OZON operation skills.
would also like to suggest that all OZON sellers, instead of regretting that the store is idle or delayed in placing orders, leading to the closure of the store, it is better to seriously consider the timeliness of the outlet. Although OZON will still be a blue ocean platform in the next five years, time does not wait for anyone. If you miss this opportunity, it will disappear. This is why some people say that they are also building the OZON platform. Others are making money, but you have not taken action yet. Therefore, God will not give up on a person who is willing to work hard, and at the same time, God will not shower good luck on a person who is not motivated to make progress.
text/Twelve Sisters
OZON official public account: Today’s cross-border e-commerce
