Recently, many cutting-edge brands such as INTO YOU, Guangyan, and Ruipao have launched new products.
source | Jumei
author | Xie Erduo
Stones from other mountains can attack jade. Do you want to know what kind of special products have been launched by large groups? Do you want to know what new and cool brands are being born around the world? Do you want to know what interesting new gadgets a certain brand has released? The Global New Product Express column collects global new product information and introduces it The new concepts, new packaging, new concepts, new designs and new raw materials of cosmetics will present you with all the new product information that is related to the "new" ~
This column is updated every week, so please stay tuned.
01 puts the "little pill" salicylic acid essence in the bag.
, a super food skin care brand, has been committed to creating "easy to use + interesting" products. Recently, the brand launched a new product, Salicylic Acid Essence Gel.
This product is packaged in the shape of a pink "little pill" and is designed for weekly use. Each pill is only 3.5ml, and each "pill" comes with a small brush head, which can accurately apply to acne without getting on your hands.
In terms of ingredients, according to the brand, the "small pills" use BioGenic SA-200 patented "water-soluble salicylic acid", which avoids the problem of skin sensitivity caused by traditional salicylic acid requiring alcohol solvents; it also adds Azelaic acid derivative azelayldiglycinate potassium, nicotinamide PC, natural anti-inflammatory proprietary ingredient Fust Acno (magnolol, madecassoside ) and ginger root , Sanguisorba , Cinnamon , oatmeal and other super food ingredients can improve redness, swelling and acne caused by staying up late, stress and other reasons.
Taking environmental protection, carbon emissions and other factors into consideration, all product shells in the bag are made of food-grade recycled environmentally friendly material RPET, which is mainly made of discarded mineral water bottles. In addition, according to the brand, a "pill recycling program" will be launched in the future. At present,
’s new products have been launched on the brand’s WeChat mini program, , Tmall and other channels, with a price of 129 yuan for 1 box/5 bottles*3.5ml.
time to market: has been launched
02 Zhuben sub-brand promotes Enneagram plant personality compound essential oil
Zhuben's sub-brand Zhubenzhidao, which will be launched in 2021, is inspired by aromatic genetics and combines plant energy characteristics and olfactory psychology. Study, launched a new product of Enneagram plant personality compound essential oil.
Enneagram Plant Personality Compound Essential Oil is developed based on the Enneagram Plant Personality, and includes 9 fragrance types, including Chunhua, Wuhu, Zendao, Qinghuan, Shaohua, Lingcang, Zhixing, Juexiao, and Shanju. Before consumers purchase products, they can take a personality trait test to match the corresponding essential oils.
Among them, "Mountain Residence" is suitable for consumers with rhizomatic personality as their primary, secondary and missing personalities. It mainly focuses on vetiver essential oil . It is suitable for scenarios such as studying in a different place, dating in a different place, having a weak sense of belonging and moving, etc. It is comfortable and warm. And enhance belonging; "Zhixing" is aimed at consumers with leaf-type personality of primary, secondary and missing personality. It is petitgrain essential oil. It is suitable for situations such as brain stress and fatigue, need to concentrate, etc. It can improve concentration and clarify ideas.
Enneagram plant personality compound essential oil is priced at 128-468 yuan/bottle (5ml). Each bottle can be used for three months. It is currently available on the brand’s WeChat mini program Zhuben Lifejia and other channels.
Time to market: has been launched
03 Bubble launches acid-brushing duo
Bubble, a skin care brand focusing on Generation Z, has launched Deep Dive AHA+PHA exfoliating mask and Float On Face Oil facial soothing oil to address problems such as acne and oily skin. Two exfoliating and repairing products.
Among them, the Deep Dive exfoliating mask not only adds the common AHA fruit acids and azelaic acid, but also adds a new generation of alpha-hydroxy acid-polyhydroxy acid PHA. According to the brand, this ingredient, as a new type of fruit acid derivative, can exfoliate and smooth the skin while greatly reducing irritation. It can be applied even to sensitive skin .
Float On Face Oil is a post-acid repair product that contains light oils such as safflower seed oil, neem seed oil, and cactus oil. It can imitate the skin's natural lipids to restore the skin barrier balance. , soothing and calming effect on skin. The
exfoliating mask is priced at US$18 (approximately RMB 120.5), the facial soothing oil is priced at US$19 (approximately RMB 127.2), and the set of the two products is priced at US$32 (approximately RMB 214.3). Currently Already online on the brand’s official website.
Time to market: has been launched
04 2XY recommends makeup remover capsules
2XY Shiyan, a skin care brand that started with CBD, is now transforming to focus on small-package capsule series.
Recently, 2XY has paid attention to the problem that traditional large bottles of cleansing oil are prone to oxidation for a long time, and launched a new makeup remover capsule with small golden beads.
Xiaojinzhu capsules are inspired by vitamin capsules, with a dosage of 1.38ml, focusing on "one capsule, one capsule". According to the brand, this cleansing oil uses nano-scale water-oil mutual emulsification technology to dissolve makeup on the principle of oil-soluble oil. When it comes into contact with water, the oil ester will melt into nano-scale size.
In order to strike a balance between cleaning power and mildness, Xiaojinzhu capsules use the vegetable oil maintenance system, adding sugarcane squalane, bisabolol + ginger root extract compound and jojoba seed oil. , grape seed oil, sweet almond oil and other 6 natural plant oils, which can quickly remove makeup while soothing and moisturizing the skin.
In terms of environmental protection, Xiaojinzhu capsules use food-grade collagen coating technology. The capsule coating is made of biodegradable material and can be dissolved with water; in terms of ingredients, sugarcane squalane is used instead of traditional squalane.
’s new products are currently available in the brand’s Tmall stores and WeChat malls. They are divided into various specifications to meet different usage scenarios, including 1-tablet portable pack, 14-piece refill pack/83 yuan and 28-piece daily pack/198 yuan. . In addition, considering the visually impaired, the packaging of Xiaojinzhu capsule bottles is also 3D embossed printing.
Time to market: has been launched
05 ESPRESSOH expands its makeup category
ESPRESSOH, a beauty brand inspired by coffee, has launched a new product, Dewy Latte, expanding its makeup category.
According to the brand, Dewy Latte is a product that can combine skin care and makeup. Consumers can apply the product to different makeup processes according to skin type: for example, it can be used as a makeup primer; it can be used as a light moisturizer. Skin cream; it can also be used as a brightening agent, mixed with foundation and concealer to make the makeup look more moisturized and plump.
In terms of ingredients, Dewy Latte contains glycerol , hyaluronic acid sodium and other moisturizing ingredients, as well as caffeine which is famous for its antioxidants.
The product is currently online on the brand's official website, and the product is priced at US$30 (approximately RMB 201).
Time to launch: has been launched
06 Guangyan has launched two new "superfood" products
Focusing on the nutritional benefits of superfoods, the star product of Guangyan Glowsis, a skin care brand, is the green mud fruit added with the superfood kale Acid cleans the mud film. Recently, Guangyan has specially launched a brown rice multi-acid cleansing mud mask for oily skin.
This mud mask is based on three acids (lactobionic acid + encapsulated salicylic acid + azelaic acid amide MEA) and four muds (Japanese kaolin + American bentonite + Manigogan glacier mud + Amazon white mud), and is specially added The super food brown rice water can effectively control oil and exfoliate; while the two patented ingredients purslane extract and blue algae active ingredient can relieve acid irritation and reduce tightness and dryness.
In addition, recently, Guangyan also launched a plant-derived makeup remover honey with kale as the core ingredient. This cleansing honey is mainly designed to clean and remove in one. It adds triple amino acid surfactants and is supplemented by kale extract, centella asiatica extract, lauryl hydroxysulfobetaine and other ingredients. It can gently cleanse the skin, even if it is fragile. Can also be applied to muscles.
Time to market: has been launched
07 INTO YOU launches the villain Pixar Strawberry Bear series
The cosmetics brand INTO YOU has launched the Pixar Strawberry Bear series with the theme of "Love Me or Trick or Treat", which is based on the Disney animation series movie " Inspired by the villain Pixar Strawberry Bear in "Toy Story ", the products include the brand's classic lipstick, as well as a new texture of single-color blush and a four-color eyeshadow palette.
The entire series is based on pink strawberry. The lip muds for both lips and cheeks include Hug Powder (Coquettish Bear), Heart Berry (Domineering Bear), Daring Bean (Playful Bear), and Throbbing Berry (Sweet Bear). There are 5 color numbers including Smoked Gooseberry (Mysterious Bear), each color number corresponds to the Strawberry Bear with different personalities. The
series of products are priced at 59-69 yuan. At the same time, the brand has also launched a full range of gift boxes priced at 429 yuan. The gift box also includes a strawberry bear-shaped ceramic cup.
Time to market: has been launched
08 to/one has entered the hair care field for the first time
Japanese organic beauty brand to/one recently launched the brand's first hair care series, including two single items: moisturizing shampoo and moisturizing conditioner. Taste. This series has 100% essential oil citrus floral woody fragrance, priced at 3,300 yen (approximately RMB 163).
According to the brand, this hair care series is inspired by skin care and focuses on the microecology of the hair environment. Among them, the moisturizing shampoo adds moisturizing ingredients such as fermented yeast extract, soybean sprout extract, and ashitaba extract, which can maintain the health of the scalp microecological environment and replenish moisture for the hair. The
skin care series will be available in limited quantities on the brand’s official website, USAGIONLINE, Cosme Kitchen, Biople and other online channels, as well as offline stores such as Make↗ Kitchen and @cosme TOKYO on July 1st.
Time to launch: July 1
09 Fuleishi launches volcanic tea essence
Fuleishi, a high-end skin care brand under LVMH Group, recently launched the brand's new single product volcanic tea essence.
According to the brand, the core ingredient of this essence is extracted from volcanic tea on the volcanic island of Mauritius. After 15+ years of in-depth research on tea skin care, combined with 30+ years of plant epigenetic research, the brand research team has conquered the cutting-edge cell decomposition extraction method to accurately extract the adaptive phytochemicals in volcanic tea - APT tea extract muscle conditioning technology. This ingredient revitalizes skin cell energy and provides antioxidant protection to the skin.
In addition, the new volcanic tea essence also contains ingredients such as niacinamide, 5kDA micromolecular hyaluronic acid, ceramide III, and deep-sea macroalgae, which can effectively reduce fine lines and improve skin luster.
Currently, this product has been launched in the brand Tmall flagship store , and the product is priced at 790 yuan/30ml.
10 Chantecaille launches summer makeup
Luxury beauty brand Chantecaille recently launched the 2022 summer makeup Sunbeam series, including two items: eye and cheek contour powder and moisturizing lip balm, each priced at 82 USD (approximately RMB 549) and USD 35 (approximately RMB 234).
The entire series is dominated by bright green. The fluorescent powder box of the eye and cheek contour powder has a unique neon marble art packaging; the formula of the moisturizing lip balm is added with Chantecaille’s iconic rose extract, and Cherry extract has the effect of moisturizing lips and quickly soothing dryness. It is available in two colors: smoky rose and brown-red cocoa.
Two single products are currently online on Chantecaille’s official website and will be fully launched in early July.
time to market: is on the market
news/picture source | Weibo, Hypebae, brand official news, INS account Trendmood1, fashionmagazine
Visual design: Lele
WeChat typesetting: Gaogao
Editor in charge: Mu Mu
