▲2005 Golden Charm 
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1. Menghai Tea Factory restructuring and the launch of Golden Rhyme
On October 24, 2004, Yunnan UBM Investment Co., Ltd. officially completed the acquisition of Menghai Tea Factory. Since then, the Menghai Tea Factory has been transformed from a state-owned enterprise into a private enterprise.
In the early stage of restructuring, the Menghai Tea Factory was still repeating the old ways in terms of product production because it could not upgrade the packaging and formula in a short period of time. Take 2005 as an example, the production of 7542 alone was as many as 8 batches. As a result, sales were bleak and tea products were largely unsalable.
▲2005 Golden Rhyme Information Picture
Innovation is inevitable, and Golden Rhyme came into being at this time. In August 2005, Menghai Tea Factory re-optimized the formula, improved the packaging style, and changed the traditional practice of using the label as the name of the tea, launching "Golden Rhyme" in one fell swoop.
As soon as this tea was launched, it was sought after by tea merchants, and Dayi also got rid of the image of only making low-end tea.
2. The naming anecdote of Golden Rhyme
The naming of "Golden Rhyme" originated from Li Wenhua's trip to Yiwu . Mr. Li Wenhua was then the executive deputy director and chief blender of Dayi Group’s Menghai Tea Factory, responsible for Dayi’s new product R&D and design work.
▲Mr. Li Wenhua
In May 2005, Li Wenhua went to Yiwu to participate in the Xishuangbanna Prefecture Quality and Technical Supervision Bureau research and training course. While drinking tea in Yiwu Old Street in the evening, he was worrying about naming the new product.
Suddenly, the words "aqua red in color and rich in fragrance" commonly used in Yiwu old tea came to mind, and Li Wenhua thought of the direction of naming: To describe the characteristics of the product, the appearance of the soup is the most direct; but the color of the soup is more superficial. , the core and most valuable feature is "rhyme".
The charm of Pu'er tea is a harmonious movement composed of taste and aroma. With these two aspects of understanding, the term "golden rhyme" was born.
▲2005 Golden Rhyme
3. Three versions of 2005 Golden Rhyme
In 2005, Golden Rhyme produced a total of versions. htmlThe first batch of tea products produced by in August are 400 grams in size and are packaged in golden yellow . The "Golden Rhyme Cake Tea" at the top of the page is small seal font , and the large and square "2005 August" is printed on the tea paper. Monthly system" words.
There is a small poem right below, "Old tea greens, Pu'er rare products; after years, the aging charm is long; rich and fragrant, radiant" , which is the true meaning of the first batch of golden charms from tea ingredients, aroma to taste. Portrait.
▲2005 Golden Charm
In October 2005, coincided with the first anniversary of the Menghai Tea Factory's restructuring. At the same time, in order to celebrate the Menghai Tea Factory's obtaining the national food quality and safety QS license, and the upcoming Spring Festival in 2006, Dayi specially launched Two green version and golden charm New Year cakes were purchased.
has two green version and golden rhyme, divided into two specifications: 00g and 00g . The layout and printing are exactly the same. At the top are the words " Dayi Qizi Cake Tea ", followed immediately below by the four small seal fonts of "Golden Rhyme".There are the words "Lunar New Year" below, and there is a "博" printed , just to commemorate UBM's investment in the acquisition of the Menghai Tea Factory.
▲Green version of Golden Yunxiang information picture
The green version of Golden Yunxiang is made of html more than 13 years old tea leaves, so the words "Golden Yunxiang·Chen Yun Green Cake Tea" are clearly written on the left side of the tea paper, is so-called "Chen Yun" is perhaps the biggest difference from the golden rhyme of the yellow version.
4. In 2005, the green version of Golden Rhyme was opened.
In 2005, the green version of Golden Rhyme was transformed after more than 0 years. , The edge of the tea cake is slightly loose, the tea buds have turned golden, the cake surface is oily and chestnut red, and the strips are Clear and three-dimensional, with obvious aroma of dry tea.
▲ 2005 Green Edition Golden Rhyme Bars
After opening the soup, the tea soup is golden and translucent, and the aroma is highly identifiable, with a hint of cigarette smoke in the aroma of old honey ; the soup feels thick and powerful, the aftertaste is deep and artistic, and then sweet The temperature rises, the smoothness gradually becomes apparent, the mouth feels full of moisture, and the foaming resistance is good.
Drinking this tea carefully, I remembered what Mr. Li Wenhua wrote, "The golden charm has a fragrance similar to rice, as if it comes from the fields and countryside... The golden color flashes with the feeling of autumn. Take a breath, and in the dark fragrance with charm Intoxicated, forgetting time."
▲Golden Yunxiang Tea Soup
In short, Golden Yunxiang is a poetic Pu'er tea, and upon careful tasting, you can see that the tea lives up to its name. In the golden tea soup, in the rich and long tea flavor, it carries the mark of time, bringing constant surprises to the drinkers!
Statement: The article was originally compiled by the public account "Collection Pu'er". Please indicate the source when reprinting! Note: Some pictures are from the Internet. If there is any infringement, please contact us to delete them.
References:
- Liang Junzhi. Dayi Pu'er Tea Annals: 1994-2007 [M]. Taipei: Five Elements Books, 2007
- Li Wenhua "Golden Tea, One of the Eternal Fragrances" Naming Notes "Golden Charm"
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