In ancient times, it was said that people have five kinds of poison not to touch, and one of them is gambling. Because gambling hurts not only oneself. It will also affect the family. This is not alarmist, because there are many examples of gambling family’s destruction, so people have been advised not to gamble since ancient times. People who have not been exposed to gambling may think that this person’s determination is too strong. Worse. Why do you have to lose everything? Even if you have debts and still don't stop, many people find it very strange and impossible to understand. In fact, this kind of gambling is something everyone has, and some people even go deep into their bones. Either there is an idiom called addiction to gambling. In our daily life, we can avoid this bad habit, but some people are especially good at doing business and make a lot of money by taking advantage of this. In Nanning, there is a woman who opens a restaurant and makes use of people's gambling, earning 1.3 million yuan a year. Is this a typical example of turning bad things into good things?
Case background
The protagonist of the case we are going to introduce today is from Nanning, and the protagonist's surname is Li. Sister Li is a native of Nanning. When I was young, I came to Beijing for gold. Everyone wants to live a particularly prosperous life. Sister Li is no exception. She also had dreams when she was young. Can make more money. Improve the quality of life of your family and yourself. But when Sister Li came to Beijing, she realized that reality and imagination are not just a little worse. Because of Sister Li's low education, it is very difficult to find a job. The jobs that can be found are also waiters in some bars and restaurants. One month's salary can't save money after renting a house. Later, I worked as a waiter in a restaurant in Beijing and worked for a few years. Sister Li finds it difficult to realize her dream of wealth if it continues like this. He resigned resolutely and returned to his hometown of Nanning. He wants to realize his dream of wealth by starting his own business. In this way, Sister Li relied on her many years of restaurant experience and opened her own restaurant in Nanning. After the restaurant opened, Sister Li managed the restaurant very carefully, and tried every means to make the restaurant more and more customers.
program introduction
Sister Li also launched two activities in the store.
One, members can get free of charge.
2. Upgraded members can get free bills throughout the year.
Seeing these two activities, you may have already come to this restaurant when you are still in the mist. See what the boss is playing, because there is a chance to get a free order, and it is still free for a single year. This is too exaggerated, so Sister Li's event quickly attracted many customers to his restaurant.
Case details
The two activities launched by Sister Li actually took advantage of people’s gambling nature. First of all, in the first activity, members can get free orders, that is, customers come to the restaurant to eat during the activity, as long as they become All expenses for meals for members are waived on that day, so how do I become a member? You can become a member of this restaurant as long as you deposit the amount of consumption on the day into your membership card, and then all the consumption on that day. It can be completely free. Look at the second event again. Upgrades can be free of bills throughout the year. In fact, this is a lucky draw launched by Sister Li. You can upgrade your membership by adding one yuan. You can participate in the lucky draw when you come to spend the second time. The biggest prize is the one-year waiver right. Sister Li also prepared other prizes. Even if she didn’t win the full-year free prize, she wouldn’t go home empty-handed. Most people have a gambling mentality and feel that they won’t lose even if they don’t win. If you win the jackpot, you really earn it. In addition to the annual waivers, the eldest sister’s prizes will also include a cash voucher worth 399 yuan. 99 bottles of beer, 99 bottles of beverages, 99 dishes, etc., each prize is very rich, which arouses the desire of customers to draw. So how can the eldest sister make a profit?
profit analysis
The first activity to become a member can get the right to free orders. To put it bluntly, the restaurant gives customers a 50% discount, and the second activity. 99 bottles of beer, 99 bottles of drinks and 99 dishes from Sister Li. These are all made into the form of cards, each card, a bottle of beer, a bottle of beverage and a dish, that is, customers can only use one card each time they come. It can be used by three or more people. If one person comes to the restaurant, only one bottle of beer can be given.This not only allows customers to look back many times, but also locks them at least 99 times.
Sister Li took advantage of people's gambling nature to do the above-mentioned business model activities, making his restaurant earn 1.3 million yuan a year.
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