"Case Study" External Operational Racecourse (Part 1)

*The following cases are translated from "Business Management for the Equine Industry" ("Equine Industry") by Blackwell Publishing House, UK, and only represent the views of the original author of the book for peer discussion.

Location: Buckinghamshire, UK ("Buckinghamshire", near London)

Background synopsis: Amanda used to ride dance steps in college and never forget it after a break. Three horses have been purchased so far, two are intermediate trainers and one is a Grand Prix retired horse - used as a main training horse. While both James commute daily between the London-race tracks, Amanda only rides on weekends.

Stable farm situation: named "Stable House", purchased three years ago and built for five years. The horse farm is very beautiful but the cost is very high, the flagstone road needs to be cleaned from time to time, the grass needs to be trimmed daily, and the manure pile is far away from the stable.

Business Status

Nikki, the manager of the horse farm, has Level 2 certification from the British Horse Industry Association and an advanced diploma from a local agricultural university. Nikki has been employed by Amanda for two years. She has a young trotting horse in foster care. She sometimes teaches lessons for supplementary income, which Amanda tacitly approves. Nikki is assisted by 5 horse workers, including 3 full-time employees and 2 part-time day students. Due to the characteristics of the industry, and customers tend to require too much, while the work of the racecourse is fixed and repeated every day, and the flow loss is relatively large. Except for Nikki, the longest-serving horse worker has been working for a year and is now considering changing jobs. At present, there are two types of customers: half-competitive dancers, and half-comfortable and enjoying the status quo.This is a test of customer relationship handling skills and makes Nikki's job extremely difficult; but Amanda, as the boss and dancer, doesn't step in strongly, so it doesn't help her relieve the pressure in the slightest. James has little affection for horses, but has a certain tolerance. Instead, he's an avid motorcycle fan, from the British classic Triumph to Harley. Four motorcycles are parked in two of the three garages. James likes to hide and fix his car when he's at odds with Amanda. The husband and wife also have two energetic Labrador retrievers who like to run wild nearby and provoke the male dogs they encounter.

Disposable resources

• American Barn-style stables with 30 stables
• The stables are adjacent to grazinggrazing fields25 acres (about 100,000 square meters), James and the locals have agreed to keep the pasture clean and free of debris Parking
• Horse trails Accessible
• Outdoor training ground 60x20 meters, floodlights lighting; an ATV ( all-terrain vehicle ), which can be used for raking and leveling The horse washing area has hot and cold water, equipped with baking lights
• The saddle room is equipped with alarms, and there is a security room at the end of the driveway; there are human-sensing lighting throughout the racecourse
• Customer parking spaces are sufficient, and hard ground can be parked Private cars, carriages and trailers
• Nikki is a very professional venue manager with clear organization and excellent communication skills; there are 3 full-time and 2 part-time horsemen to assist, and the horsemen have different backgrounds. A spacious cottage refurbished, where Nikki and 3 full-time horsemen live
• A very compact and nimble 4-place wagon, James's baby; Nikki has a matching driver's license, and sometimes Amanda goes out There will also be a short ride for guests to participate in the competition, but

Disclaimer: The pictures in this article are from the Internet and are only for readers' appreciation and learning. The copyright belongs to the original author. If there is any copyright issue, please contact to delete it.