Home Furnishing Marketing Wang Jie: "There is no middleman to make the difference", this sentence is familiar to everyone, especially the advent of the new Internet retail makes this sentence the latest slogan. This has a great impact on dealers, making it more and more difficult for dealers. But, can anyone really make no difference?
Intermediaries have been making price differences for a long time. Dealers use agent products to distribute to terminal channels for profit. As long as it is done properly, this is a win-win situation. However, with the rise of new retail, the price difference has come to the forefront and has been controversial among consumers. But if you want to look at the price difference correctly, you first need to know what the dealer’s price difference is?
What does the distributor’s price difference include?
The difference between distributors is not only the price, but also includes many aspects of services.
1. The risk taken by the distributor is also when the distributor is not a small dealer: _strong4With the development of the times, consumers' consumption concepts have gradually changed to diversified consumption, which has resulted in numerous new products appearing on the market every year. Among these products, which products make money, which products sell well, and which products are of high quality require dealers to investigate, understand, and undertake. If these are handed over to the terminal, does the terminal have time to do other things?
2. The risk of pressing goods and selling on credit: Whether it is peak season or off-season, manufacturers will sell goods, and when the terminal picks up most of the goods, most of the dealer’s funds are sold on credit. Above, these risks are also great.
3. All kinds of services, all kinds of support: After the distributors have distributed the goods to the terminal, they are always concerned about sales issues. Not only that, the distributors will do something to increase sales. A series of promotional activities provide various services such as strong after-sales service support to the terminal. Unlike some manufacturers, after the goods are sold, they will be the shopkeeper and hand the risk to the dealer.
If there is really no price difference, then only the price is left, and there is no service. Even so, how many platforms in the market have truly achieved no price difference?
not making a difference is just a gimmick
Many platforms suggest that not making the difference is just a gimmick. They did not really eliminate the difference, but a low-price competition.
These platforms are lower in price, making you feel that you are not making money, and then earning it back in other ways. Everyone knows the principle that wool grows on sheep. They also need to raise a group of people. If they don't make money, would you do it instead? Some people are attracted by low prices, but ultimately lose the right to choose their products, and the gains outweigh the losses in the end. And the so-called no middleman to make the difference is just a gimmick, only you take it seriously.
does not make the price difference, not only the terminal but also the manufacturer
Too much intervention in terminal channels, causing confusion.
The premise for a large increase in product sales is stable channels. And manufacturers want too much access to channels, or even their own control of channels, which was not possible before. Now with the popularization of the Internet, manufacturers want to take action. However, there were a series of problems that could not be solved, which eventually caused chaos in the channels and disordered price system, resulting in a decline in sales instead of increasing.
Although we see the facts clearly,But the dealer’s life is not easy
As manufacturers have more contact with the terminal, and suffer more, it is gradually discovered that it is impossible for middlemen to not make a difference. All the facts, but the negative impact on dealers is difficult to eliminate.
Distributors can make money without doing anything. This idea has been solidified in the end customers, which makes the terminal more and more resistant to the distributors. It also makes the dealer's business more and more difficult to do. Distributors have no choice but to discover that the customer sentiments, channels, and products are not their own. When they collide with the Internet, they are easily defeated. So, what should dealers do when facing this crisis astray?
1. To improve the core services _p3span2 is to pay more attention to the end of the span _ _span2 _ _strong4sstrong. , First of all, we must devote ourselves to building our own service system. To reflect the value of
2. Platform-based operation
has become a trend of popularization on the Internet. Distributors should set up as outlets according to their own channels, and connect as a platform. Gravity creates a terminal, builds a sample terminal. Then, according to the different needs of consumers, different services are provided to meet the different requirements of consumers, so as to attract consumers and realize the increase in sales.
3. Liberalization of the structure and innovative competitiveness
. Distributors should change their own mindset, let go of their own structure, and form new competitiveness through innovation. Only in this way can they conform to the market trend, maintain a winning posture in the fierce competition, and occupy a new market.
Home Marketing Wang Jie: The elimination of distributors is not because "there is no middleman to make the price difference", but the distributor remains unchanged.Gradually derailed from the times, and finally abandoned by the times. Distributors should dare to change, dare to change, and form new competitiveness and product strength through innovation, so that they can achieve the success they want.
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