HTML On the afternoon of the 5th, the first strategic communication forum hosted by the Institute of Contemporary China and the World Research Institute "International Communication and National Image Construction" sub -forum was held in Nanchang, Jiangxi. From , , Shanghai Jiaotong University , Shandong University , East China Normal University, Shandong Normal University , Nanchang University , Jiangxi Normal University , and other college scholars, and central Industry experts such as , Beijing Taiwan Affairs Office, Tencent were attended to jointly conduct professional discussions on issues such as China's political communication, international image shape, and strategic communication system construction. The international communication of doctrine provides useful ideas. Wang Hongbo, director of the Research Center of Contemporary China and the World Research Institute, Wang Hongbo, and Zhang Guanwen, deputy dean and professor of the School of Journalism and Media of Shandong Normal University, presided over the first half of the forum.
▲ Forum venue
Xu Xiujun, director and researcher of the International Political Economics Research Office of the Institute of World Economics and Political Sciences of the Chinese Academy of Social Sciences, believes that in the context of the Centennial Change Bureau and the global epidemic, global governance is facing the weakening of domestic foundations and participation concepts. Challenges such as differentiation and institutional system failure. Under the new situation, China has become the advocate of the concept of the community of human destiny, the practitioner of the new global governance view of , the leader of global economic governance, and the builder of the high -level open cooperation platform. To this end, China should promote the country to promote the country The common interests of interests and all mankind, the coordination of national governance and global governance, the dynamic balance of national (government) and market roles, domestic and international dual -cycle 's mutual promotion global governance system, continuously promoting the global governance system towards more fairness Develop reasonably.
▲ Qiu Ling Speaking
Vice Dean and Professor Qiu Ling of Shandong University School Upgrading is important and significant in the times. Strategic communication has the characteristics of "focusing, aggregation, and accumulation", which means that it has stronger propagation, greater resource integration, and long -term dissemination time and effect. China should further change the concept of communication, shift from international communication to strategic communication, and better introduce global development initiatives to the international community through system planning and diversified channels, strive for international discourse, and seek greater understanding, support and cooperation in the international community.
▲ Liu Hongsong Speaking
Professor Liu Hongsong, Professor of , Shanghai Jiaotong University School of International and Public Affairs. It is , the China Plan , which helps to promote 's global governance system reform . In the new global governance system that moves towards the community of human destiny, it should include the international system of common value, integration tool rationality and value rationality, which is the principle of normative principles. Level. In this regard, in the process of the reform of the global governance system, we must actively advocate the concept of the community of human destiny, but also to adopt different international system construction paths according to the specific issues. effect.
▲ Zhou Yunqian Speaking
Victory is the best issue for China to spread external, which is conducive to showing good national image and enhancing international influence Essence In the report of "People's Daily" (overseas version) on poverty alleviation, through the narrative method of "seeing the big" and the communication channels of multimedia links, it shows the image of "the same concentric and hard work" in China, and " The responsibility of overcoming difficulties and not being responsible for the people, the active development image of "accurate and pragmatic, pioneering and innovative", and a friendly country image of "open sharing, mutual benefit and win -win".
▲ Zhang Yuchen Speaking
HT Efforts will be made to strengthen the construction of China's foreign language system, focusing on starting from the following aspects : One is to break through the inherent Chinese culture communication thinking, the other is to build a multi -level foreign discourse organization system from the country to the society, and the third is to enrich the foreign discourse content system with Chinese culture as the core. The network, fifth, to enhance the value conceptual identity guided by the concept of the community of human destiny.
▲ Huang Rihan Speaking
Overseas Chinese University World Civilization Dialogue Research Center, Huang Rihan, said that in the new media era, the Z Generation became the master who obtained information information. The body is an important source of national image cognition. At present, the situation of international public opinion is complicated and severe. China's international communication work faces many new challenges and has brought more new tasks. In order to adapt to the new era, new generations, and new media, China's international communication should be improved from changing communication ideas, competing for public opinion positions, changing narrative methods, strengthening supporting measures, and overall coordination mechanisms.
▲王洪波主持上半场
▲张冠文主持下半场
▲胡沈明发言
江西师范大学新闻与传播学院副院长、教授胡沈明表示，当前，中国致力于构建和平稳定的发展大局和交流性的全球空间Therefore, the problems of cultural discounts often encounters cultural discounts during the spread of Chinese culture. China needs to build a subjective narrative, and improve the external communication effect by shaping the sense of existence, presenting idealized state, presenting idealized state, and panoramic participation.
▲ Guo Jianhua's speech
Director Guo Jianhua, director of the Beijing Office Rong Media Center, was proposed that in the construction of a strategic communication system with Chinese characteristics, Taiwan Communication is an important part of Taiwan. Since the official new media of the Taiwan Affairs Office of Taiwan, "Jingcai Taiwan" has been launched in August 2017, through authoritative information release, vivid character stories, flexible publicity methods, diverse circle culture, professional public opinion research and judgment, and form a positive and professional public opinion. Effectively spread to Taiwan. In the future, we should better build a narrative of Taiwan -speaking, and effectively carry out public opinion guidance from three aspects of differentiated communication, good use of communication technology and communication strategies, and multiple measures to consolidate the foundation of interpersonal communication.
▲ Lai Yihua Speaking
, Professor of Nanchang University, Lai Yihua, vice chairman of the Jiangxi Provincial Translation Association, is developing in today's world. During the period of great adjustment, international public opinion struggles are becoming increasingly fierce, and China’s external communication The phenomenon of "misunderstanding" and "misunderstanding" occur. The advantages of Jiangxi cultural provinces should be used, led by the competent departments of the province to integrate related resources and professional forces, form a coordinated mechanism for the interpretation of Jiangxi cultural core terms with international perspectives and professional levels, and improve Jiangxi The level of narrative and enhance the ability of international public opinion.
▲ Yi Yan Speaking
East China Normal University Deputy Director and Politics and International Relations Associate Professor Yi Yan proposed that government reporters' enrollment was the discourse of Chinese governing the country. Important occasions are important political news information Source, in the future, should pay attention to the role of a press conference as an institutional platform for external communication, and adopt targeted agenda settings strategies to achieve more accurate and more effective international public opinion guidance.
▲ Chen Yali Speaking
Jiangxi Normal University Associate Professor Chen Yali believes that the right of fashion can help enhance the international attraction of a country.To strengthen the international communication capabilities of China's local fashion, we should start with the three aspects of enhancing the symbols of local fashion coders, the ability to enhance the international discourse of their own fashion media and opinion leaders, and the self -plastic ability of the image of fashion in China. This helps enhance the soft power of the national culture.
▲ Zhang Yan Speaking
Tencent Digital Public Opinion Senior Researcher Zhang Yan said that China Digital Culture Industry has increasing international competitiveness. In recent years, the international environment facing China's digital culture industry has been relatively severe. In the future, it can explore the "table tennisization" path of "table tennis" that is based on demand and large -scale production. Video, e -sports and other digital industries have increased the output of content products that meet the needs of overseas audiences, thereby improving the global competitiveness of the Chinese digital cultural industry.
Source: Contemporary China and the World Research Institute
