Original title: Analysis of the current status and structure of the pet cat industry in 2022, the most popular "picture"
1. Overview of the pet cat industry
China's pet industry started late, and the concept of pets quietly emerged in the 1990s. China's pet economy has entered a period of rapid development, but the penetration rate of is low, and the popularity of scientific pet raising concepts is still large compared with the level of developed countries. With the increase of overall demand and recognition, pet cats have gradually become the pet with the highest proportion among pets. In the future, the overall situation is expected to benefit from the rapid expansion of the pet penetration industry.
China Pet Industry development trend
Source: Public information sorting
2. Pet cat industry development background
1, the decline in the number of newborns and the aging of aging
As the most populous country in the world, my country also bears almost the greatest pension pressure in the world. my country's long-term implementation of " Family Planning " has led to a low fertility rate in the past, and the overall two-child policy was lower than expected. As the decline in the domestic marriage rate led to an overall decline in the fertility rate, the domestic population structure continued to change, and aging continued to aggravate. Against this background, coupled with the growth of my country's lonely population and the dink group, people urgently need a matter to vent their feelings, and pets are the best choice. For ordinary people, pet expenses are relatively low, and most people are sufficient for supply. At the same time, the reduction in marriage rate and the increase in divorce rate have led to a lower and lower proportion of newborns in my country. In 2021, there were only 10.62 million people, and the proportion continued to decline. Affected by this, more and more ordinary people choose to raise pets to reduce loneliness. Pet cats are deeply loved by the public because of their "staying at home" personality, and the future market development prospects are expected to be broad.
2012-2021 China's population over 65 years old and its proportion of population
Source: National Bureau of Statistics, compiled by Huajing Industry Research Institute
2001-2021 China's number of newborns and growth rate
Source: National Bureau of Statistics, compiled by Huajing Industry Research Institute
2, pet structure
As for the overall development structure of my country's pets, as the domestic pet industry continues to improve overall, pet cats are convenient for breeding, etc. Compared with the continuous increase in the penetration rate of pet dogs, it has surpassed pet dogs and became the pet with the highest proportion of breeding types, reaching 59.5%. In addition to pet cats and dogs,
2021 urban pet type structure account for
Source: China Pet White Paper, compiled by Huajing Industry Research Institute
3. Current status of pet cat market
1. Consumption scale
After 2010, the Chinese pet industry entered a period of rapid development. The growth of the industry is not only due to the continuous rapid growth of the number of pets, but also driven by consumption upgrades. Due to the increase of GDP, the per capita disposable income of has increased, and the aging society has enhanced loneliness, and per capita spending on pets has increased rapidly. Data shows that the total size of China's cat and dog pet market in 2020 was 206.5 billion yuan, an increase of about 2% year-on-year compared with 2019. Among them, pet cats accounted for about 43%, which is 88.4 billion yuan. In 2021, pet cat consumption scale increased to 106 billion yuan, an increase of 19.8% year-on-year compared with 2020.
2019-2021 pet cat consumption scale and growth rate
Source: China Pet White Paper, compiled by Huajing Industry Research Institute
2, quantity
In terms of the number of pet cats in my country, as the proportion of pet cats in China continues to increase, pet cats have become the largest number of pets in China, reaching 54.29 million in 2021, an increase of 11.66% year-on-year compared with the fluctuations in the number of pet dogs. Compared with the fluctuations in the number of pet dogs, relatively small pet cats have a wider audience, and the space required for breeding is small. It is expected that as the overall low fertility rate continues to seriously drive demand growth, the number of pet cats is expected to continue to increase.
Changes in the number of pet cats in China from 2018 to 2021
Source: China Pet White Paper, compiled by Huajing Industry Research Institute
3, pet cat structure
Pet cats according The species can be divided into ordinary cats (mainly Chinese pastoral cats ), medium-range cats (mainly British and American shorts) and high-end cats ( Myanmar and Garfield , etc.). In 2022, mid-range cats occupy the main market, with a cat penetration rate of 62%, mainly British and American shorts. In terms of age segmentation, 1-5 years old occupies the main market, the main reason is that the average age of pet cats is about 13 years old, and domestic pet cats are basically young and middle-aged.
202022 China's pet cat age type structure proportion
Note: May 2022 survey data
Source: Public information sorting
IV. The impact of the pet industry chain
1, industrial chain
With the improvement of human living standards, while the number of pets continues to increase, its quality of life is also constantly improving. Humans purchase food, clothing, accessories for their pets, and receive medical, beauty, domestication and other services, thus forming a booming pet industry. The pet industry chain includes pet breeding, pet food, pet supplies, pet medical care, pet grooming, pet training, pet insurance, , and pet good death.
Pet industry chain diagram
Source: compiled by Huajing Industry Research Institute
2, consumption structure
Consumption in the pet industry is not just the two main expenses of buying and raising pets. During the raising process, pet owners will provide pets with various types of expenses, such as bathing and beauty, pet training, etc., to drive the overall development of the pet industry. As for the overall consumption structure of my country's pet (cat and dog) industry, in 2021, the main consumption of pets in my country is still food, accounting for more than 50%, mainly divided into staple food and snacks. In addition, due to the closer distance between Chinese pets and pet owners, the importance of pets to pet owners has increased, and the proportion of medical expenses in my country's pets has become increasingly critical, rising from 19% in 2020 to 29.2%.
202021 China's pet consumption market share
Note: Only cats and dogs
Source: China Pet White Paper, compiled by Huajing Industry Research Institute
V. Pet cat development trend
1. Online drive industry expansion
With the rapid development of the Internet industry and the new media industry, the channels for people to understand or buy pets have increased significantly, and are no longer limited to offline pet stores, etc. The deepening of understanding of pets, coupled with the promotion of people's "staying at home" during the epidemic, people's attention to topics such as pet cats, etc., has increased to a certain extent, which has promoted the development of the pet industry.
2, policy and economic driving
As the domestic government's policies and regulations on various types of pets and pet care industries are gradually introduced, for example, in 2018, the Ministry of Agriculture and Rural Affairs issued the " Feed and Feed Additive Management Regulations ", specifying industry standards for my country's pet feed, laying the tone for the healthy development of the pet industry. At the same time, against the background of the steady development of the domestic economy, disposable income has gradually increased, and people's spiritual demands have become stronger. The charm of pets in this field has been strengthened, driving the rapid growth of demand for pet cats and other demands.
Original title: Analysis of the current status and structure of China's pet cat industry in 2022, the most popular "picture"
Huajing Industry Research Institute conducted an in-depth analysis of the current development status of China's pet cat industry, upstream and downstream industrial chains, competitive landscapes and key enterprises, to minimize corporate investment risks and operating costs and improve corporate competitiveness; and use a variety of data analysis technologies to predict the industry's development trends so that enterprises can seize the market opportunities in a timely manner; for more detailed content, please pay attention to the "2022-2027 China Pet Cat Industry Development Prospects and Investment Strategy Consulting Report" published by Huajing Industry Research Institute.
