Dahe Daily·Yu Video Reporter Li Xin Correspondent Wang Xingchen
September 17, the "Beautiful Life Watching Xinyang " city brand press conference was grandly held at Xinyang Hundred Flowers Exhibition Center , and the "Beautiful Life Watching Xinyang" city brand theme logo and "Xinyang City IP Image" were released on the spot, and the 2022 "Beautiful Life Looking at Xinyang" National Urban Cultural and Creative Competition was launched.
event kicked off with the dance "Beautiful Tea Country". Qu Shangying, member of the Standing Committee of Xinyang Municipal Party Committee and Minister of Propaganda, announced that the "Looking at Xinyang for a Better Life" city brand press conference officially began. Yang Jin, member of the Standing Committee of the Xinyang Municipal Party Committee and Secretary-General of the Municipal Party Committee, released the "Xinyang City Brand Logo" and introduced the design plan and application standards.
According to reports, the city brand logo of "A Beautiful Life Looks at Xinyang" contains the philosophical thoughts of "one leaf, one world" and the people-oriented sentiment of "one branch, one leaf is always related to feelings". The main colors of the logo are old-school red, ecological green, and modern gray. It not only inherits history, but also bases on the present and looks forward to the future, reflecting the inner temperament of the revolutionary red city, the outer appearance of the ecological green city, and the high-end quality of the era new city. The
logo also contains regional elements with unique characteristics of Xinyang. The first thing that catches your eyes is a bright green leaf, which looks like the slowly opened eyes. You can see that a red boat in leads out a blue wave, and the clear water of Nanwan Lake reflects the beautiful Jigong Mountain. A magnificent red sun rises slowly, outlining a fresh and elegant landscape painting, and it also implies the meaning of "seeing". When moving in dynamics, work in practice, walk in the forefront, and demonstrate responsibility. Maojian Tea . Nanwan Lake and Jigong Mountain are the most representative Xinyang business cards and are also the direct reflection of Xinyang's excellent ecology; the red boat symbolizes the first century under the helm of the Party, and the second century of the great rejuvenation of the Chinese nation, and embark on a new journey of comprehensively building a modern socialist Xinyang; the red sun symbolizes the sunrise in the east, thriving, and being upright. It is the source of motivation for us to base ourselves on the new era, practice new concepts, keep the overall situation in mind, bravely take the forefront, and strive for the happy life of the people. The four characters "Xinyang, Henan" are used in an exclusive design font, both recognizable and unique. The red seal of "Xin" in the middle represents the belief that Xinyang people always follow the party, the faith of "everyone's words believe in" and the confidence to strive to achieve a better life.
It is reported that the birth of Xinyang's urban IP "Shan Ge Tea Sister" image "Lu Yu and Ye Jia" not only shows the Xinyang temperament of the Shanshui Tea Village, but also makes Xinyang's regional characteristics, historical culture, customs and spiritual outlook more vividly and wonderfully presented. "Brother Shan" - hardworking and brave, loving life, simple and masculine, "tea girl" - smart, restrained, cute, agile, kind and innocent, fully demonstrating the beautiful qualities of thousands of Xinyang people. In terms of image design, it brings together brightly colored Xinyang elements such as red, ecological green, and tea green in the old area, demonstrating its unique and unique regional characteristics.
In the future, Xinyang will make efforts from both online and offline at the same time, integrate and apply it in the fields of regional characteristic product development, public image display, economic and cultural publicity, expand the influence of "Shan Ge Tea Sister" and promote the high-quality development of Xinyang's economic and social . Focusing on the urban IP of "Shan Ge Tea Sister", we will promote the integration of "culture +" and "tourism +" with other related industries, develop derivative industries such as cultural and creative products, urban sculptures, theme catering, IP film and television, turn "traffic" into "increment", enrich the supply of cultural products, and promote the integrated development of cultural tourism, culture and creativity, and make new achievements. At the
meeting, the launch ceremony of the 2022 "Look at Xinyang for Better Life" National Urban Cultural and Creative Competition was also held. Through the competition, the cultural elements of Xinyang's characteristics are fully explored, cultural innovation design and creation are carried out, cultural innovation design and creation are accelerated, cultural creativity is integrated, cultural creativity is shown, the connotation of a better life in the new era, the high-quality development of the cultural industry is integrated into the construction of the "Look at Xinyang for Better Life" system, and a new national innovation and entrepreneurship platform are built, and the efforts are contributed to the creation of the "Look at Xinyang for Better Life".
