Early in the morning of March 14, many parents in Xicheng District and Dongcheng District of Beijing received a notice that from March 7 to 13, some children had attended offline extracurricular classes outside the school and studied at home.

Soon, the competent department issued a notice that from now on, offline training activities for off-campus institutions of cultural and arts will be suspended, and the recovery time will be notified separately.

A screenshot of epidemiological investigation is widely circulated and is suspected to be the extracurricular activity trajectory of the class where the confirmed child is located. In total, several children have as many as 23 extracurricular interest classes in a week, most of which are quality education types, distributed in multiple categories such as calligraphy, art, sports, and programming.

Iron-made children, running extracurricular classes.

According to a parent in Dongcheng District, more than 20 children in the class are absent from attending offline training classes, and only about ten people attend classes. "The training classes that everyone fills in are all about culture, sports and aesthetics, and there is no main course."

looked at these quality education institutions carefully and found that although there was no good reputation for companies such as Good Future and New Oriental . However, these niche track companies are not small in scale. Take four examples:

Oriental Qixing

frequently appearing Dongfang Qixing, focusing on basketball training for teenagers aged 4-16, and is an old-fashioned institution that has been established for more than ten years. According to incomplete statistics from the reporter of "21CBR", there are more than 110 outlets in Beijing.

Oriental Qimingxing started expansion in 2014, opening direct stores in Beijing, Shanghai and Guangzhou. So far, it has covered 180 cities across the country and has 700 campuses.

Compared with football and volleyball, basketball has low requirements for the venue, most of which are indoors, and with high density coverage of the community, it is the most popular among parents - it is close to home and convenient to pick up and drop off. In terms of

pricing, Oriental Qixing is biased towards mid-to-high-end.

Dianping shows that a basic basketball class, with 40 classes and less than 10 people, is officially priced at 10 yuan, equivalent to 270 yuan/class hours; a special training class with 60 class hours is priced at 13,800 yuan, equivalent to 230 yuan/class hours.

At the beginning of this year, Jin Xing, founder of Oriental Qiming Star, mentioned that the company currently has 300,000 students, and it will increase by 200,000 in 2022.

Bell Robot

This is a robot programming education service institution focusing on 3-18-year-olds. It has opened 200 chain stores in more than 20 cities including Beijing. Founder Wang Zuobing is an IT background and has founded two technology companies.

children's programming, some people say it is the "next generation of Olympiad mathematics", easily crossing "noble sports" such as equestrian, golf, fencing, etc., and standing at the top of the off-campus training contempt chain. Many high-level middle-class parents are their loyal fans.

Robot programming is an important branch of children's programming. First assemble the robot kit, and then combine software writing to operate the robot. Compared with programming courses such as Scratch, Python, C++, etc., it also develops hands-on skills. In terms of price of

, Bell Robot is about 100 yuan per class, which is considered to be of medium level.

Zhuomei Children's Drama

was founded in 2010.Zhuomei is engaged in the children's drama education and training business, aiming to cultivate children's comprehensive abilities such as expression and communication.

What parents like is that Zhuomei can also help their children learn English - the course is usually accompanied by a foreign teacher, and students need to perform in pure English on stage. Public information from

shows that Zhuomei provides training services to more than 50 schools and rehearses more than 5,000 stage plays. Director Feng Xiaogang once invested in the company and became the second largest shareholder, and then withdrew in December 2020. According to incomplete statistics from "21CBR", it has 8 stores in Beijing.

Zhuomei said that she is a "luxury brand", and from the perspective of price, it is indeed the case.

Dou Shen Aesthetic Education

Dou Shen Da Chinese may be more well-known to the public than the name "Dou Shen Aesthetic Education". The former is actually the product of the latter's transformation into a non-discipline.After the "double reduction" of

, the core Chinese language discipline business of Doushen Education was unsustainable. The company made a drastic move to non-discipline services. The sub-brand "Doushen Art Education" was born. Not only did it absorb 70% of the original Chinese language students' repurchase or transfer, but the faculty also reused teachers of Chinese language courses for a while.

The company is still in the midst of transformation turmoil. In 2021, the expected loss is 465 million to 548 million yuan.

The good news is that the general courses of aesthetic education with performance and recitation as the core have completed research and development, and are actively carrying out filing in various places. As of now, Doushen aesthetic education has three major categories of courses, namely aesthetic education general courses, drama performance courses, and film and television works appreciation courses.

, like New Oriental , Yu Minhong , Dou Xin , Chairman of Dou Shen Education, also embarked on the road of live broadcast, bringing a group of teachers to Douyin, exporting cultural and cultural knowledge by shooting short videos, and conducting live broadcasts to sell goods. Most of the four institutions given by

have been established for more than 10 years and have been deeply rooted for a long time, and most of them have good reviews.

"double reduction" background, subject training has ceased, and a large number of demands for chickens and babies have flocked to this type of quality education track.

CCTV Finance once reported a data that my country has 370,000 art training-related enterprises and 660,000 sports training-related enterprises. More than a month after the implementation of the "double reduction", more than 33,000 new institutions in these two types of institutions increased, a surge of 99% from the same period last year.

Another survey data is more direct: after the "double reduction", 85% of parents' investment in interest classes remains unchanged or increases, and they prefer to report sports, art, dance and other types to their children.

Under a Weibo post discussing the circulation of Beijing training classes, some parents sighed that the chicken baby is always in the chicken baby.

"The pressure on Chinese, mathematics and foreign countries has not decreased, and the pressure on music, physical education and aesthetics has risen."

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