1. [Scope of application] These rules apply to video window merchants selling products in the following categories and video window experts promoting products in the following categories.

. [Scope of application]

This rule applies to video window merchants selling products in the following categories and video window experts promoting products in the following categories.

2. [In and Exit]

is to standardize the entry standards for Tencent Video Account window merchants and video account window experts, improve the service quality of video account window users, and ensure the platform ecological service system. All video account window merchants and video account window experts who are on the platform must abide by and complete the relevant entry in accordance with this rule.

.1 Entry requirements

.1.1 Merchants and video number window experts who enter the video number window must comply with relevant basic requirements to enter.

.1.2 The entry method for watch-related categories adopts the method of targeted access to special categories

.1.3 The entry method for jewelry-related categories adopts the method of targeted access to special categories

.2 Entry process

Submit relevant qualification certificate materials to apply for

. [Trade standard]

.1 Margin

Video window merchants and video window experts must comply with relevant requirements to pay a deposit to the platform. For details, please refer to the table below:

4. [Product requirements]

4.1 Prohibited products

4.1.1 According to national laws and regulations and relevant requirements for platform operation, Tencent prohibits video window merchants from selling some products

For the jewelry industry, in addition to following the above rules, the types of products prohibited by the platform include but are not limited to:

Product types		Example
Optimized jewelry and jade	includes but is not limited to dyeing, baking, filling, irradiating, diffusion and other treatments of natural jewelry and jade, such as dyeing rubies, emerald-in-filled colored oil, filling tourmaline, irradiated diamonds, jade B-grade, jade C-grade, dyed quartzite, turquoise glue filling, and piecing opal.
Non-gold products with unknown material composition	includes but is not limited to sand gold, Tai gold, titanium gold, raw gold, etc.
Products with gold appearance, but the base material (internal material) is imitated with gold	includes but is not limited to copper alloys, plastic gold plating, silver gold plating, gold-packed products, etc.
Gold-inlaid jade products	includes but is not limited to gold-inlaid jade (gold foil pasted jade) products, etc.
Sardine products, red coral-related products	includes but is not limited to sardine primitive branches, sardine coral, sardine, red coral, etc.
gambling products	cannot judge the quality of the outer surface or stone skin. You must cut it before you know the internal quality of the raw materials and the raw stone. Including but not limited to custom sheet materials (available by customizers), turquoise rough stone, pearl-opening clams, jadeite rough stone, Hetian jade rough stone, etc.
National ban on the sale of biological products or low-quality jewelry	includes but is not limited to ivory (including mammoth ivory), crane-top red/helmet hornbill products, giant clams, queen shells (queen phoenix snails, conch beads), coral, rhino horn, tortoiseshell, coba resin, sea willow, amber pillow, amber powder, cinnabar, amulet, diabetic beads, yin cards, etc.
Low-quality or processed jadeite	includes but is not limited to water foam, burned red jade, egg shell jade, colored polished jade, etc.

4.2 Product information requirements

4.2.1 Product addition

See the official operation guide for details

4.2.2 Product category recommendation

You need to select the second and third-level categories under [jewelry] and [clocks] according to the actual content of the product.

4.2.3 Product name

Please fill in the product title and other information correctly

4.2.4 Product title

(1) [Jewelry]-[Jade, crystal agate, Hetian jade, color treasure, amber beeswax and other jade]

Brand (non-required) + Jewelry/jade material (required) + Product style (required) + product name (required) + product weight (non-required) + other product description (non-required)

[Note] If the product is made of jade, it must be filled in as jade A-grade and must indicate the origin (Myanmar material/dangerous material);

Example: Chow Tai Fook Myanmar Jade A-grade Bracelet Large Circle Ice glutinous water

(2) [Jewelry]-[Precious metals such as gold, K gold, platinum, silver jewelry]

Brand (non-required) + purity (required) + precious metal material (required) + product style (required) + product name (required) + product weight (required) + other product description (required)

[Note] Please refer to the national standard "GB 11887-2012 Jewelry Precious Metal Purity Regulations and Naming Methods" for naming. If the product is made of gold, the weight of gold needs to be increased.

Example: Chow Tai Fook 18K gold clavicle chain 5 grams 30 cm long

(3) [Jewelry]-[Precious metals such as gold, K gold, platinum, silver jewelry] Inlaid jewelry and jade

Brand (non-required) + purity (required) + precious metal material (required) + treasure/jade material (required) + product style (required) + product name (required) + product weight (required) + other product description (required)

Example: Chow Tai Fook Tourmaline garnet crystal bracelet, Chow Tai Fook 18K gold pearl ruby ​​bracelet

(4) [Clock]

Title: Brand (Chinese/English) (required) + product body (required) + user group (required) + movement type (required) + specification parameters (non-required)

Example: Veadon/VEADONS Sun and Moon Star Business and Casual Multifunction Men's Watch

4.2.5 The main image of the product

(1) The main image requires the physical picture of the product that corresponds to the product title. The picture can contain content descriptions, including but not limited to displaying brand, product name, specification model and other product information.

(2) Specification example

a. Jewelry

4.2.6 Product details page requirements

(1) Product details information must be consistent with the category, product title and description, and content related to the main material of the product. The description of the product details should avoid typos, words and ambiguity that affect the user's understanding of the video number window. The picture should be clearly visible and should not include any QR code, WeChat account, telephone number, other Tencent account contact information;

(2) The physical products should accurately indicate the specifications and parameters, including but not limited to: base material, main material, inlay material, brand (if any), color, style appearance, production shape, weight and other information;

(3) If foreign materials appear in the product details, the foreign materials appear must contain Chinese translation comparison materials, and imported products must display Chinese comparison tags;

(4) The legal rights and interests of video number window users shall not be restricted using format terms. For example: the final interpretation right of XX activity belongs to XX;

(5) The performance period of the service of the performance nature of the contract should be filled in truthfully and should not be exaggerated to attract users of the video number window.For example: Do not exaggerate or fill in the warranty period at will (such as writing a warranty of 10 years or a lifetime warranty, etc.), and should be filled in according to the date on the warranty card or the actual situation on the warranty certificate and other related materials;

(6) Mosaics, third-party platforms, blocked product information, etc. that do not allow the product details picture;

(7) shall not publish content expressly prohibited in the Advertising Law of the People's Republic of China and other laws and regulations.

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