In recent years, with the frequent occurrence of chip shortage and bore neck incidents, a domestic craze has set off a craze for self-developed chips. "Chinese chips" are gradually rising, and many bigwigs in the investment industry have entered the semiconductor track, and major

In recent years, with the frequent occurrence of chip shortage and bore neck incidents, a domestic craze has set off a wave of self-developed chips. " China Chip " is gradually rising, and many bigwigs in the investment industry have entered the semiconductor track, and major companies have also begun to "create". In an instant, the chip industry has become a hot commodity. While is laying off employees from major Internet manufacturers, the chip industry is raising salaries wildly and continuing to stage a "war of people grabbing".

, and chips are a technology-intensive industry and require long-term immersive technology accumulation, so talents in this area are very scarce, and it is becoming the norm for companies to recruit people. HRs of many companies said: "Talents in the chip industry are too scarce. After two weeks of recruiting, no one has been recruited." Chip companies offer salaries higher than each other for talents. The average salary of MediaTek employees last year was as high as NT$5.1379 million NT$1, equivalent to about 1.128 million yuan. Samsung even offered 23 salary. Hynix also received an additional 10-month salary bonus, and there are also companies with various equity incentive plans emerging one after another.

Xiao Wang, who just graduated from a master's degree this year, had already received an offer from 8 chip companies during the autumn recruitment last year, and the highest salary was paid 500,000 yuan. And chip engineers with a little experience have become popular in the talent market. Xiao Li was a SOC chip design engineer before. He just worked in a small chip company for a year and several headhunters began to poach him, with salary increases between 30% and 50%. What's more, in order to recruit talents, ByteDance began to poach people with three times the salary of other companies. Not only do it in Huawei , but also from Qualcomm and ARM to poach some backbone employees. It is rumored that the head of the chip team of ByteDance server is Lu Shan, a senior chip expert in Qualcomm.

Subsequently, Alibaba and Tencent were not absent. While Alibaba released Kunlun chip , it acquired Zhongtian Micro Company with a wholly owned investment and established a company focusing on end-to-end chip design full-link Pingtou Ge Semiconductor . Tencent is the leader in investing in AI chip company Suiyuan Technology, and at the Tencent Digital Ecology Conference, it officially announced the self-developed artificial intelligence chip Zixiao. A huge core building movement has begun. So, why do major manufacturers in collectively enter the chip industry?

is the main reason for technology blockade . In the past few years, the United States adopted a comprehensive blockade of the chip supply chain against Huawei, prohibiting American companies and companies with American technology, foundries, etc., to provide chip products to Huawei. This is obviously to limit Huawei's self-developed chips to curb the rise of China's 5G. We know that chips are the core products of mobile phones. Once chips are not supplied, the mobile phone and communication markets will be greatly affected.

Therefore, for the blockade of technology, China must independently develop chips, so it is not difficult to get rid of the situation that is stubborn. Another thing is that the size of chips has increased, and the situation of supply and demand is getting worse and worse. Therefore, a large number of chip engineers are urgently needed to develop chips and enhance their core competitiveness. In fact, behind the popularity of the chip industry is the rise of a big industry, that is, technology innovation , and technology is the most critical factor in the development of the technology innovation industry.

Scientific research often converts technology into products, establishes a core barrier of , and realizes a new business model in technical scenarios . For example, DJI drone is the most typical example of the hard science and technology innovation industry. The founder Wang Tao overcomes technical difficulties. Among them, the core production and R&D technology of civil drone is all own. Many large-scale enterprises in the United States involving railways, agriculture and other fields are using DJI products for geographic surveying, mapping, monitoring, etc. While the United States is constantly suppressing Huawei, the listed entity list did not include DJI, which is enough to show that the technical barriers of DJI drones are mature enough.

For example, the Douyin APP, which is popular all over the world, when we open Douyin to watch videos, we will always see the videos that we are interested in. This is actually Douyin’s recommendation algorithm. It uses the videos you often browse and are interested in through the background algorithm model to recommend similar videos to you to watch. This is a mature technology and a mature technical barrier for , allowing Douyin to enjoy the top spot in the short video field.

In addition to this kind of hard science and technology innovation industry that has long-term research and development and accumulated original technology, there is also soft science and technology innovation , which generally refers to business model innovation with the Internet and other carriers. This kind of soft science and technology innovation is actually a kind of innovation in scenarios, and it is actually a model that empowers people, things or enterprises based on the digitalization of people, things or enterprises.

For example, Hema Fresh . We may think this is a company selling fresh food. In fact, this company uses a lot of digitalization to empower , which is a typical soft science and technology innovation enterprise. At the beginning, it was actually Hou Yi, an employee of , JD.com, who discovered that people had a need to buy seafood, but it was more troublesome to buy at the vegetable market and seafood market. Therefore, he proposed the idea of ​​a fresh food store that integrates takeout, shops, dine-in and channels. So he proposed his own concept on JD.com, but no one adopted his suggestion. By chance, they met Alibaba's Zhang Yong . Hou Yi told him about this idea. The two of them hit it off, so they silently carried out a pilot. Finally, it became the current Hema Fresh.

This enterprise cannot be regarded as a seafood market alone, but combines big data, mobile Internet, intelligence, Internet of Things and other technologies to reach the user's home in half an hour. Moreover, Ririfresh’s business combines user purchase data analysis to achieve the situation where fresh food is not wasted every day.

Let me give you another example around you. Duan used to do e-commerce operations in an Internet company in Shenzhen, and later transferred to a women's clothing company SHEIN, which is a typical soft science and technology innovation enterprise. It adopts digital drive empowerment, from design, selection, to fabrics, ready-to-wear and other links, and has achieved full-link operation and has become a very successful company. Duan also turned to the second curve with this company.

The appearance of these events is the trend of new markets and new eras . You should firmly grasp the pulse of the times and enter this industry. For example, you are the product manager of the Internet platform. Now you have a large number of layoffs. You can learn new hard technology knowledge based on your years of experience and then carry out industry translation.

In the past, in the era of Internet+, it was just to turn offline to online, and science and technology innovation is truly empowering all walks of life, so that both online and offline can incubate new business models.

So, some people here will have a question, is science and technology innovation just high technology? In fact, there is still a fundamental difference between the two. high-tech uses higher technology to expand the industry scale and monopolize , such as IBM, Microsoft , Ericsson , etc. Today's technology giants, such as Apple , Google , etc., rely not on high technology on the first curve, but on the second curve of technological innovation, which has reached its current scale.

For example, Intel used to use Moore's Law to continuously improve the speed and unit density of chips, thus leading the market. With the failure of Moore's Law, the future market of is looking at the innovative application of . For example, Huawei's 5G is different from previous 4G and 3G. What we have already looked at is not speed or traffic bandwidth, but innovative applications, which is also the main reason why the United States sanctions on Huawei.

Scientific and technological innovation determines the career ceiling , and it is endless, and the scientific research capabilities are getting bigger and bigger over time.

In the future, the science and technology innovation industry needs compound talents . So for us, how should we focus on the hot topics of the science and technology innovation era and enter the science and technology innovation industry? What you need to improve is your personal technical ability and scientific and technological innovation management ability. Personal technical capabilities include AI, VR, big data, blockchain, 5G, etc. Therefore, if you want to enter the science and technology innovation industry, you must learn and master some cutting-edge technologies. There is a concept in physics called the knowledge half-life theory, which means that in the 1920s, engineers had 50% of their knowledge outdated after 35 years. In this era, the knowledge has only been three years. In order to let everyone learn new knowledge, Halo International has been developing courses in the direction of artificial intelligence, big data, etc., and has also cooperated with major manufacturers such as Huawei and Alibaba to launch a series of courses suitable for students to learn scientific and technological innovation knowledge to help students improve their personal technical capabilities, quickly embrace the scientific and technological innovation industry, and get rid of the troubles of knowledge half-life.

Another technology innovation management capability that needs to be improved includes project management, agility, product innovation, digital transformation , etc. Here we mainly talk about the familiar PMI, that is, Project Management Association . In its published career pulse report, it mentioned that project managers need four abilities, , one is management ability, the second is leadership, the third is strategy and business ability, and the fourth is the project manager's technology business. This technology business is what we call digital technology capabilities, and this ability is completely proposed in the era of science and technology innovation.