When buying a bottle of whiskey, have you ever been curious about how the bottle of whiskey in your hand is priced? In addition to the cost of manpower, material resources and time in making this bottle of whiskey, will it be affected by other factors?

When buying a bottle of whiskey, have you ever been curious about how the bottle of whiskey in your hand is priced?

In addition to the cost of manpower, material resources and time in brewing this bottle of whiskey, will it be affected by other factors? Ian Wisniewski of
whisky InvestDirect said: "As new and old distillery produce more and more new products, the variety to choose from is increasing. However, my budget for buying whisky is still fixed, not to mention being restricted, and all available funds must be allocated with caution."

In real life, there are two price structures: one is the "first-tier" retail market, including the currently issued whisky; the other is the "second-tier" or "resale" market, that is, the whisky originally sold in the primary market, is again purchased from professional dealers and auction houses.
ranges from supermarkets where a bottle of wine costs around £15 to professional retailers offering thousands of pounds of products, but there are still some key retail focus, Kristiane Sherry, editor of the website Master of Malt, notes that the £35 to £40 price range is “the best price in terms of production costs compared to what people are willing to pay”. A second group is followed by a price range of between £70 and £80. The price of sherry has changed over the past few years, but it is not as dramatic as one might think. Shirley said: "The retail price of whiskey seems to have become more expensive in the past five years, but when you see the data, the price actually rises with inflation." If you are also a whiskey enthusiast, please follow the WeChat official account I drink whiskey

Of course, there are exceptions, such as Japanese whiskey and some "15-18" whiskeys. Suk Hinde Singh, founder of
award-winning retail whisky exchange, admitted: "The price of Scotland malt whiskeys from 15 to 18 years old may rise slightly above inflation. But in the high-end whiskey market, many high-year whiskeys and rare whiskeys are undervalued. The question is not what price they have risen, but where they should be positioned. We know the price that applies to each brand, but the price of each brand is different."
So in this case, what determines the price of whiskey? it's complicated.
production cost is a factor, which has risen because it may take several years of maturity or add some cost from elsewhere, such as packaging. Inventory level is another important factor affecting price. Each winery has limited inventory, so the retail price also reflects the balance between supply and demand.

In terms of demand, consumer attitude is the key. John Glaser, founder of Compass Box, a Scottish high-end blended whiskey maker, has noticed changes in the United States. In recent years, the United States has been the world's largest consumer of scotch whisky. He pointed out: "The retail price of $100 per bottle was once a high-end price point, and at this price point you can make some bargaining. But in the past few years, this price has been broken, and now more and more people are willing to buy a bottle of whiskey for more than $100." The continuous improvement of consumer spending power of
inevitably brings the question of "good value for money" and how to evaluate this value.
In 2015, the Compass Box solved this problem in a special bottled way, “This is not a luxury whiskey.” In Glazer's words, "We launched this whiskey in 2015, which comes from a famous distillery, aged in Sherry barrels, contains peat gas, which is very good and very rare. We took the packaging off and left with a separate bottle design, and our question is: What the hell is this? We wanted to create a new model, but we didn't want to make anyone uncomfortable."
Glazer thinks what is the motivation behind modern whiskey consumers buying whiskey? "There are people who buy it for immediate consumption, and some people who resell it, although both motivations are based on the brand's reputation." "Consumers now have a wider experience and are more aware of the growth potential of the value of high-end whiskey. "
value and collectibility usually peak in limited edition bottles, and the number 1 in the series is particularly attractive to consumers.
" The Lakes Distillery has released a whiskey that only contains 100 bottles, although this has attracted many people's interest. But a thousand bottles of McAllen Whiskey will still sell better than The Lakes Distillery, because it really depends on the distillery brand, not the number of bottles. "McTears auction house whisky expert Graeme Maxwell said.
Since whiskey auctions are so frequent and the results are easy to obtain, it is much easier to evaluate the current value of a particular bottle of wine, or estimate the amount required for acquisitions. It is also an interesting comparison point, with retail prices determined by brand owners, while auction prices determined by consumers.
"The price people pay for a bottle of whiskey at auction is the most transparent way to price, and it feels very democratic." In the past time, I have seen everything rise in price, and the rate of price increases is amazing. "The McAllen vintage retailed £5 to £6,000 40 years ago, while another bottle of McAllen whiskey was sold at auction for £13,000. "In the past 12-18 months, sales of rare whiskeys have increased by 50% -100%, depending on the brand. The recently released Black Bowmore has a total of 157 bottles, retailing for £16,000, and sold for £25,000 in less than a year. People 'I'll put my money into whiskeys' and think that all limited edition whiskeys will appreciate."

But nothing can be guaranteed, the price can fluctuate easily.
Maxwell said: “When a whiskey reaches a good auction price, there may be more people taking the same whiskey out for auction in hopes of profiting from it. However, the sudden appearance of a large number of the same whiskeys can also lead to a decline in value.”
“Not every limited edition offers the most valuable investment potential. For example, a high-quality regular release is more likely to be bought and drunk than a limited edition. This means that over time, larger releases will become more limited and more popular,” said Isabel Graham-Yooll, auction director at www.whisky.auction.
In short, fundamentally speaking, whiskey is cheap and can't be more ideal if the price is not involved. But we don't dream of impossible things. Let's stay authentic and make a budget for us to buy drunk.