According to a survey conducted by the FIND on October 15 to 16 of Taiwanese consumers on purchasing and using iPhone 6s series of mobile phones, it was found that for consumers who had already purchased, Apple was most satisfied with increasing the pixels of photo to 12 million;

According to a survey conducted by the FIND on October 15 to 16 of Taiwan consumers on purchasing and using iPhone 6s series of mobile phones, it was found that for consumers who had already purchased, Apple was most satisfied with increasing the pixels of photo to 12 million; for netizens who had not purchased it, nearly 60% (58.2%) were willing to buy it; but overall, more than half of Apple's response to processor incidents this time were dissatisfied with Apple's attitude towards processing the processor incident.

FIND pointed out that the iPhone 6s series mobile phones sold in Taiwan on October 9 were heated by Apple because Apple used the A9 processors manufactured by TSMC and Samsung, which caused a difference in battery life. In order to further understand the experience and willingness of Taiwanese consumers to purchase iPhone 6s / 6s Plus, FIND conducted a survey on Taiwanese people during the one-week launch of iPhone 6s / 6s Plus to understand the experience, purchase intentions and attitudes of Taiwanese people towards the use of iPhone 6s / 6s Plus, and the attitudes of Taiwanese people to respond to the use of iPhone 6s / 6s Plus, the iPhone 6s / 6s Plus was launched in Taiwan to understand the experience, purchase intentions and attitudes of Taiwanese people to the use of iPhone 6s / 6s Plus and their response to this processor incident.

According to the FIND FIND FIND, the iPhone 6s / 6s Plus usage behavior and purchasing intention survey was conducted according to the FIND FIND FIND FIND SEARCH INSTITUTE. Among the 189 consumers who participated in the pre-order, most of them purchased through telecommunications operators (40.2%), followed by the official website (35.4%) and the special distribution store (18.5%). For consumers who have purchased and obtained iPhone 6s phones, the highest satisfaction rate for iPhone new features is to increase the pixel to 12 million; secondly, Live Photo's function (which can record background music while taking photos) is also supported by 70.4% of consumers, Multi-touch (67.4%) and 4K videos (65.3%).

Regarding the recent controversial processor incidents in the market, 60% (58.1%) of consumers who have obtained mobile phones are Samsung processors. When further inquired about the attitude of this group of consumers to get Samsung processors in South Korea, 45.5% of consumers said they would return and exchange their mobile phones, but 47.6% of consumers said they would continue to use the mobile phone.

does not like Samsung processors, but it is certain that iPhone

overall, more than half (55.3%) of respondents believed that Apple's attitude towards crisis handling was not good, showing that they were not satisfied with Apple's cold treatment this time, especially among consumers who got Samsung processors, the rate of dissatisfaction with Apple's handling attitude was as high as 76.6%.

However, although more than half of the people are dissatisfied with Apple's handling attitude, according to the FIND survey of the FIND community, 58.2% of consumers still want to buy it. Compared with the FIND community's survey before the launch of the iPhone 6s, the survey conducted by FIND community before the launch of the iPhone 6s "Survey and Analysis of iPhone 6s Purchase Intentions (10/2)", more than 50% of the people were willing to buy it at that time, consumers still maintained a high willingness to buy it for the iPhone 6s / 6s Plus.

Regarding this phenomenon, Zheng Renfu, head of the FIND consumer research group of the FIND consumer research group of the FIND community, said that overall, the iPhone's functional design and experience and experience given to consumers are much higher than other brand mobile phones. Although consumers do not like Samsung's processors, they are still satisfied with the iPhone as a whole. Because consumers' loyalty is still standing, consumers are unhappy with the processor incident, but they still want to buy it.

(This article is authorized by MoneyDJ News; first image source: Apple)

extended reading:

• Apple: There is no difference in performance of A9 produced by TSMC and Samsung
• netizens tested, TSMC version A9 has a battery life of 2 hours more than Samsung

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