After the broadcast of " Yin Canteen " and " Hyori Home B&B " in 2017, a trend of business programs has set off in both China and South Korea. Korean TV station has successively launched "Can you eat locally?" 》, "Sanqingdong Grandma" runs a restaurant by a foreign grandma, "Big Picture Family" runs a photo studio, and "Friends of Coffee" runs a cafe and other programs.
In addition to the two mainstream restaurants and inns, new categories have emerged - flower shops. The recently aired "Hidden Lady's Flower Shop " invited six people from Xiao S, Song Jia, Lin Yanjun , Xiao Gui, Ouyang Nana , Chunsu, and six people to Florence, Italy, , which operates a 20-day flower shop.
Florence, Italy has a rich European style, with six fashionable and glamorous men and women, plus post-production packaging and copywriting, giving the program a beautiful visual presentation. Unfortunately, the texture of the picture may be the best part of "The Little Sister's Flower Shop". The lack of relationship character settings and the low investment of guests make "running a flower shop" seem to have become an adult "playing house". Why did
business programs become a "playing house"?
The core characters of a program largely determine the final presentation effect of the program. He Jiong Huang Lei , Zhao Wei Huang Xiaoming , Liu Tao Wang Ke, these main characters laid the foundation for the success of a series of slow variety shows. The core characters of "Florist S" Xiao S and Song Jia never met before arriving in Italy.
character relationships can be gradually established during the operation process. The guests' attitude towards the flower shop is the flaw of the show. Compared with the catering industry that is well-known to the public, flower shops have a higher career threshold. Through the guests' prior professional skills learning, it will not only help the smooth progress of subsequent operations, but also allow the audience to have a preliminary understanding of the flower shop.
. Before leaving, only Ouyang Nana and Lin Yanjun conducted simple learning. The program team published an advertisement in the local newspaper, purchased flower materials and flower tools, contacted florist , and equipped with a vehicle and a driver. After the second phase of the staff arrived, the flower artists gave a group lecture. Song Jia and Ouyang Nana went to the next store to refer to the price. Lin Yanjun and Xiao Gui asked Xiao S for 40 euros and bought two bundles of roses and a pot of succulents. The preparations before opening the store were completed.
was not officially opened until the third phase of the flower shop, and the business hours were from 1:00 to 3:40 pm. In less than 3 hours, the scene was once chaotic. After handing the wrapped flowers to the customer, I found that there was no pruning branch and I didn’t have any change to find them, so I gave gifts. When I received the payment, I should have 25 euros and 5 euros were charged. The customer left without paying them... "Is Song Jia open a flower shop or doing charity" even topped the hot search.
. In the next preview, this newly opened flower shop will undertake a large-scale event of the wedding company, preparing to build a flower stand with more than 800 branches, and the traces of the script promotion are very obvious. The key words that the program team and the guests have always emphasized are love, beauty, and human feelings. More than half of the three episodes of the program are the guests eating, chatting, and playing games. Running a flower shop seems not the fundamental purpose of the group coming to Italy.
As the "manager", Xiao S failed to show a new look in business like Zhao Wei and Liu Tao, and achieve a win-win situation with the program. The fundamental problem is that a store manager who controls the overall situation and works hard is not suitable for Xiao S, and neither the production team nor her herself have thought about the exact direction and positioning.
" Kangxi is Coming " has been suspended, Xiao S switched to the mainland and appeared in many programs. The most impressive thing is the real and natural state when I went to Africa with Aya in " Adventure Life ". Aya, who once took the funny route, successfully transformed through "Adventure Life". However, Xiao S, who has been in the mainland for many years, and the Taiwanese producers behind her, have not yet found the most suitable soil for their growth.
Post-Kangxi era Cai Kangyong and Xiao S's dilemma
"Kangxi is Coming" was aired on January 14, 2016, more than 3 years ago.Long before "Kangxi is Coming" was suspended, Cai Kangyong had already entered the mainland online variety show. " Strange Talk ", which was launched on December 29, 2014, maximized Cai Kangyong's knowledge and emotional intelligence. The "Ma Xiaokang" combination composed of him and Ma Dong and Gao Xiaosong is an irreplaceable soul character in the program.
. In addition to "The Debater", Cai Kangyong's programs that took the lead did not achieve ideal results. The celebrity creative food reality show " Men's Dessert Club " asked Cai Kangyong to lead six handsome male dessert masters to run a physical dessert shop. After 12 tasks, a partner was finally selected. Under the selling point of "food + male sex", Cai Kangyong's interview with celebrity guests was not that outstanding.
and "The truth! After Flowers and Everything " announced the lineup of "Kangxi" between Cai Kangyong and Xiao S, it made netizens feel extremely high expectations. However, the program did not accurately grasp the key points. There were not many "Kangxi-style" interviews, and product recommendations accounted for most of the duration of the program, such as TV shopping broadcast on the Internet. Another talk show "Improve the truth" was hosted by Cai Kangyong and Jiang Shuying. The difference in thinking between men and women in the main theme of the show is not new. The cooperation between the two failed to create special sparks, and the ideal results were not achieved after the broadcast.
It can be found that the program scenes that Cai Kangyong participated in were all indoors, and they all showed Cai Kangyong's "way of speaking" through interviews or debates. "The Debater" is the starting point of Cai Kangyong's variety show in the mainland, showing his gentleness, elegance, humor and witty just right. But the starting point is too high and the subsequent path is too limited, none of the programs hosted by Cai Kangyong has become his representative works.
Xiao S also cannot easily get out of the safe zone. The celebrity food talk show "Sister is so hungry" that takes the lead is still the highlights that the audience is familiar with, such as the true temperament of the savage tongue, eating male star tofu, and comparing beauty with Lin Chiling and . The lack of Cai Kangyong's harmony and the increasingly strict supervision of the network environment makes Xiao S's set of audiences not that helpful.
Transformation may enrich his image. Xiao S is more urgent than Cai Kangyong. This time, he tried the waters to operate the reality show "The Little Sister's Flower Shop", Xiao S took a big step. Most of the popularity after the show was broadcast came from controversy. Because of Song Jia's words "You don't love yourself at all", Xiao S collapsed in front of the camera and covered her face and cried.
, and Chen Handian and Liu Yurou , Yaoyao , Shen Yulin , Zhao Zhengping , Xiao Tiantian and other Taiwanese announced artists also appear in the programs hosted by Cai Kangyong and Xiao S as "friends of Kangxi", bringing "memories killing" again and again. Among them, only Shen Yulin has played her own advantages. With her performance in the entire season of "The Story of Strange Talk 5" and the last episode of "Tucao Conference 3", she once again entered the vision of mainland audiences.
copy "Kangxi" and follow the trend to "manage". Where does Taiwanese producers go?
Taiwan variety shows were also very popular. "Kangxi is Coming", " The Great Pot of the People ", "Xiaoyan Night", " Guoguang Help " and other programs are the youth of many people. After "Kangxi is Coming" was suspended, Taiwanese variety shows were completely in a downturn. It is not that Taiwan variety shows have changed or that the pace of progress has slowed down, but that mainland variety shows have long been developing rapidly.
Since 2013, programs such as " China's Voice ", "Where Are We Going, Dad", "Running Man", " I Am a Singer " have been launched on major satellite TV stations, and variety show production has entered a new stage. In the past two years, major Internet platforms have made efforts to create top variety shows. The emergence of programs such as " China Hip-Hop " and "Creation 101" has formed a new pattern in the variety show market.
The low-cost production method and similar studio interviews in Taiwan variety shows seem too pale and powerless in the face of mainland reality shows where investments often cost hundreds of millions of yuan. While Taiwanese artists are entering the mainland one after another, Taiwanese variety show producers have also transformed and left their jobs, looking for a new place to settle down.
After the production team of "Kangxi is Coming" went north, they cooperated with Internet platforms many times and were deeply bound to Xiao S. "Sister is so hungry" and "My Lady's Flower Shop" are both written by "Kangxi" producer Zhan Renxiong , "Let's the truth!" The producer of "Flowers and Everything" is another producer of "Kangxi" B2 Chen Yanming .
is Zhan Renxiong on the left and Chen Yanming on the right.
Whether it is "Sister is Hungry" with food as the incision, or "The Truth" integrated into e-commerce shopping! "The Flowers and Everything", the placement of these two programs is still interviews. Both Zhan Renxiong and Chen Yanming tried to copy "Kangxi" in the original production method, but neither of them was able to recreate the glory. Zhan Renxiong also realized the failure of
"Studio Interview" and followed the trend of mainland business programs and collaborated with Xiao S again to create "Miss' Flower Shop". The surface things are the easiest to imitate. The location of the European town of "Floristry" and "Chinese Restaurant 2" is the same as that of "Chinese Restaurant 2" and the later packaging of Kuroi culture make it have a good visual presentation.
But imitation only stays at the visual level. The "Florist" created by the Taiwanese team that lacks experience in reality show production has huge room for improvement in character setting, narrative rhythm, editing, etc. How to operate a business program, Zhan Renxiong’s team should still learn from mainland producers.
"Kangxi" is still a golden sign. Cai Kangyong and Xiao S are still very attractive to the audience. Most of the major platforms maintain an open and cooperative attitude towards Taiwanese artists and Taiwanese production teams. However, Taiwanese variety shows and Taiwanese producers who have not yet found their own position in the mainland, simply "Kangxiization" or "de-Kangxiization" seems to be unable to solve the current dilemma.
— THE END —
Author | Liu Cuicui
Edit | Du Xin
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