With the progress of society, consumers' demand for "green home" is becoming increasingly strong. According to iMedia Consulting data, the most common factor for Chinese consumers to buy home products in 2020 is environmental protection, with a 53.2% share. Green and low carbon have become important requirements for home decoration. Against the backdrop of the "dual carbon" strategy, a green and low-carbon life must start with the front-end supply chain. On May 18, 2022, the Chongqing Green Home Furnishing "Carbon" Future Convention Action and the 618 Home Decoration Promotion Launch Conference were grandly held, vigorously promoting the concept of green home decoration.
This conference links nearly 100 first-line home furnishing brands at home and abroad to jointly respond to the "dual carbon" policy, establish a green supply chain partner mechanism, maintain consumers' environmentally friendly decoration needs, eliminate the production and sales of products that exceed the standards and exceed the limit, and create a one-stop green home decoration service platform for consumers that can truly purchase with confidence. The proposal and implementation of the "dual carbon" goal of
reflects China's responsibility and strength as a major country. JuRan Home's "dual carbon" action not only reflects its close follow-up to national policies, but also demonstrates the corporate responsibility of fulfilling social responsibilities. From the "first compensation" that was first implemented in the home furnishing industry, to the ever-elevated Golden Butler Service, JuRan Home has always put consumers first and effectively protects consumers' rights to the greatest extent. In terms of green environmental protection, JuRan Home has been strictly demanding itself, and is also pushing the industry forward in a healthier direction. As a platform connecting the upstream and downstream of the home decoration and home furnishing industry, JuRan Home not only responds to the national call and takes the lead in promoting the green and low-carbon development strategy, it also actively leads upstream and downstream enterprises in the industry to join the ranks of green and low-carbon development, contributing to the country's economic and social development and comprehensive green transformation.
From first compensation to the "dual carbon" initiative, this series of actions is to ensure that JuRan Home is the best service for its own services, and to promote the entire home furnishing industry to improve and standardize services with its own leadership. As an industry closely related to consumers' home life, there is no best service but better service. Improve services and continuously create a more comfortable consumer experience. JuRan Home has been on the way.
Gathering forces and igniting 618
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Jiran Home Group Vice President and General Manager of Chongqing Guizhou Branch Zhang Zongrong
Mr. Zhang gave a detailed explanation of the current situation of the home furnishing industry and Chongqing home furnishing market at the meeting, and conducted an in-depth analysis of how to operate online digitally through offline physics. The market should still be there. JuRan Home will fully empower brand management with its new retail marketing position, and merchants are full of morale and confidence.
Jirun Home Chongqing Guizhou Branch Wang Yuanyuan gave a detailed explanation on the new retail operation of Jurun Home, the three-dimensional gameplay of 618 online and offline full links, resource empowerment, etc. At the same time, JuRan Home will also take out huge resources to jointly launch thousands of green home decoration hot products with brand dealers, so that consumers can buy them with confidence during the 618 period, worry-free choices, and comfortably use them. Extremely high-quality products + large-scale subsidies + super-large publicity will surely trigger 618.
Brand Representative Abao Yuejia International Home Furnishing General Manager Hu Yahong
Mr. Hu shared his company's new retail path. Only companies that dare to try their best and keep trying can maintain a firm foothold in the changing market and thrive.
came into being. Working together to build a new retail platform for green home decoration
At the meeting, representatives of each brand jointly printed their determination to implement the "dual carbon" strategy in the future Convention on the "carbon" of green home decoration, and will continue to "green" in terms of design, products, delivery, office, etc., and create a one-stop green home decoration service platform with Juran Home.
With the successful completion of the ceremony, the Juran Home Green Home Furnishing "Carbon" future Convention Action and the 618 Home Decoration Promotion Launch Conference were successfully concluded. Big brands gather together to climb to the top together. JuRan Home will work with all brands to contribute its own strength to green home decoration from the source of the supply chain, and "carbon" shape the future.
