The Russian World Cup is about to kick off soon. Which team's jersey sales are the hottest at present? It is not a star team such as Brazil, Germany, Spain and England, but an Nigerian team from Africa.
Nigeria's jersey is mainly green and the whole dress is green and white, so it is also nicknamed "Forgive Color" jersey by Chinese netizens. Its overall effect is youthful and lively and full of vitality, so it has been praised by many fans and has been rated as the best team uniform in this World Cup.
has received countless attention and praise since this jersey was officially launched on June 1st. It was sold out in just 3 minutes after its official website was released. Designer Nike said that the jersey has 3 million pre-orders, with a total revenue of US$225 million.
Speaking of jerseys, do you know? More than 60% of the jerseys in various countries in the World Cup are made in Taiwan (made in Taiwan, MIT). Taiwan’s textile technology conquers the world, especially the ability to convert plastic bottles into fabrics. The recycled plastic bottles are broken into granular shapes through multiple processing procedures, and then drawn into environmentally friendly yarn. The jerseys made of environmentally friendly yarn not only sweat quickly, but also reduce weight by 13%, which is favored by international sports brands. As early as the 2014 World Football Championship, 10 teams wore environmentally friendly jerseys made in Taiwan. Each jersey requires 28 plastic bottles, and the game suits of the 11 players for the first time are made of 308 plastic bottles. Moreover, these jerseys are expensive and have sold for £60, or more than 500 yuan in 2016.
Nowadays, world-renowned brand clothing manufacturers such as Nike and Adidas are working with Taiwan textile factories to develop clothing made of environmentally friendly yarn. It is worth mentioning that these environmentally friendly yarns can not only be used to make jerseys, but also to produce other clothing, or automotive products, televisions, electronic equipment and other products.
In addition to using plastic bottles, last year, Adidas sold more than 1 million pairs of sneakers made of Ocean plastic garbage . "This is the direction we will continue to invest," Adidas CEO Caspar Rosde said in an interview with CNBC in March. "This year we will also sell 100,000 pairs of fully 3D-printed shoes."
uses sustainable materials to make jerseys and sneakers to help brands establish an environmentally friendly and healthy image, attract more consumers' attention, and downplay the brands' "bad reputation" of emitting harmful substances during production. It can be foreseen that 3D printing of clothing products or sports props using recycled fibers as materials will become an important development direction for international brands. I believe that in the near future, the clothes and shoes you wear will most likely come from the plastic bottles you have discarded.
