said that blockbuster dramas have always had their own magic power. Not only can they make people rewatch them without a bottom line, but they can also inspire a lot of people around them.
The peripherals here are not limited to the BGM in the drama, related accessories, clothes, etc., but also the scenes hidden in the drama.
After all, there are countless attractions that have gone from unknown to famous places overnight.
We can take Paris as an example.
In 2006, " The Da Vinci Code " was released, and the Saint-Sulpice (L'Église Saint Sulpice) in the novel instantly became famous👇
This magnificent Baroque-style Catholic church has become a check-in place for countless novel fans, and the number of tourists has increased rapidly.
In 2016, the fantasy movie "Fantastic Beasts and Where to Find Them" was released. Many fans went to Père-Lachaise Cemetery after watching the movie, because the treasury of the Lestrange wizard family in the movie was there.
In 2020, " Emily in Paris " became a hit, and a travel route called "Emily in Paris Tour" was also launched as scheduled.
From Emily's home near the Pantheon , the Luxembourg Gardens where she often runs in the morning, the Royal Park in Paris where she talks with Mindy, and the Place de Valois where she works, they have all become iconic.
Even Ariel Weill, the mayor of the central district of Paris, said:
The Emily effect cannot be quantified! But it also perfectly illustrates the charm of our city, which always makes Hollywood dreams come true.
This Wednesday, the new season of "Emily in Paris" was launched on Netflix. This time, Emily not only drives tourism, but also real estate.
Yes, British and American drama fans who have money at home have been completely immersed in the beautiful filter of Paris in the drama, and are starting to come to Paris to buy a house! ! !
According to data from the British real estate valuation website GetAgent, the number of online searches for moving to Paris this week increased by 1416% compared to last week!
Colby Short, CEO and co-founder of the GetAgent website, made a special comparison:
This search peaked the day after Season 3 aired on December 21; you must know that this is not the first time. Between December 2021 and December 2022, we noticed a 314% increase in English searches for moving to Paris.
In other words, thanks to Emily, Paris has never fascinated the British so much.
In fact, this is indeed a sign that foreign buyers are returning to Paris.
Thierry Delesalle, spokesman for the Association of Notaries of Greater Paris, said:
In the first half of this year, non-French residents made a huge share of home purchases in the most popular areas of Paris (the 5th, 6th, 7th, 8th and 16th arrondissements). In the 7th arrondissement, 20% of the apartments were purchased by foreign buyers in the first half of the year, which is unheard of since 2013.
Faced with this sudden change, is it really the Emily effect?
Analysis by Marc Foujols, owner of Paris luxury real estate group:
We have indeed noticed that compared with a year ago, British people have more demand for renting houses in Paris. But it’s hard to say whether it’s Emily’s role. After all, Brexit , the change of British government and high inflation have all had a greater impact. In comparison, France is indeed much more attractive than before.
Nicolas Pettex-Muffat, general manager of the DANIEL FEAU Group, which specializes in high-end real estate agency sales, believes:
Even if the Paris depicted in the TV series is far from reality, Emily's charm does exist. The show's idealized vision of Paris appealed to Britons, a trend that had been clear for several months.
Well, although I don’t have many British customers among my customers, you know, I’ve seen a strong comeback of Americans.
Many of them have watched this American TV series and therefore want to invest some capital in Paris.The target of these buyers is properties under 3 million euros, and there are much more buyers after the epidemic than before the epidemic...
However, they are not looking for the Eiffel Tower or some garden views, they prefer wealthy areas like Ternes, eager to live like Parisians.
Of course, even if Emily's idyllic image of Paris is very strong among these buyers, there are other motivations for buying a home, such as the depreciation of the dollar and the desire to move to another reference currency.
Susie Hollands, the French-British founder of the real estate agency Vingt Paris, deeply affirms the power of Emily:
Judging from the current situation of our company, young girls aged 20 to 30 have a huge demand for renting Paris apartments. Among them, more Americans than British people want to live in the Marais district..
This is obviously looking at Emily. Emily doesn't take the subway. These young girls are attracted by the possibility of being able to do everything on foot.
Of course, in terms of purchasing demand, the majority of customers are over 40 years old. They usually come to Paris with their children, thinking about visiting the markets, walking to shop, cooking French food, and hoping to learn French so they can get to know their neighbors and make good friends, as in the show.
Wait a minute, these American drama fans, have you fallen in love with the beauty of Paris, or are you fascinated by the little brother in Paris? ? ?
This is not to pour cold water on you. Even in Paris, the chance of meeting a handsome neighbor is really low...
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Ref:
https://www.leparisien.fr/immobilier/immobilier-emily-in-paris-donne-aux-anglais-des-envies-de-soffrir-un-petit-bout-de-la-capitale-23-12-2022-JAYS2KBTBVHSLEHRSJVFD53AHQ.php
https://www.leparisien.fr/immobilier/immobilier-a-paris-le-marche-se-maintient-grace-a-lafflux-dacheteurs-etrangers-25-11-2022-AKP6XSDLPNGHZK4U7DZHX3MYQA.php
Text | Lightning
