Today’s Women’s News/Feng.com Reporter Zhang Qiuying
If a girl tells you that she “makes a living by typing”, you may have quickly figured out the picture: black and white are reversed, starting from noon in the morning, holding instant noodles and typing on the keyboard, there are always a few days every month to worry about rent...
If you really think this way, unfortunately, you may be old. Nowadays, a large number of young people have gradually redefined the life image of free writers, such as Ni Yining, we interviewed in this issue.
In the minds of a large number of fans, Ni Yining, 26, this year's personal IP is like this - an internet celebrity female writer who combines talent and beauty; she earned an annual salary of 3 million at the age of 24, surpassing the former Mi Meng; she studied in the Chinese Department of Shanghai Jiaotong University, the queen of Douban topics, and she also wrote good calligraphy... There are many long works, and the first novel "Don't Lost That Boy" that is serialized online has not exceeded half, and the reading volume has reached 1.09 million.
is also a codeword. Why can "Ni Yinning and others" quickly realize financial freedom and redefine the image of online writers, while most writers are still struggling? According to statistics, as early as 2013, the number of online writers in China reached 20 million, and until now, the number of creators with monthly incomes of 10,000 to 30,000 yuan is still a small number of creators. So, why can someone earn an annual salary of one million in his typing career? You must be wondering the answer!
The reason why she is popular here is
To be precise, Ni Yining started out by writing about self-media. For well-known self-media, traffic is both money and bundling. Any change of subject matter, content, and style may lose the amount of fans and reading.
So, in 2017, when Ni Yining, who was doing well in the field of self-media, proposed to his own business that he wanted to write a novel, he was fiercely opposed. "Can you achieve the 'day update' in the novel? Can you achieve the 'month update'?" "But my dream is to write a story!" She answered unyieldingly. In the end, her first serial "Drop That Boy" appeared on the official account. Since then, she has successively released many novels such as "Dating Excel" and "The Cursed Female Role".
The decision is very wise. Many of the self-media that were popular at the same time as Ni Yining have now disappeared due to duplication of subject matter or to cater to the traffic to gain popularity, while Ni Yining has become an evergreen because of transformation into a novel - this is a later story.
Ni Yining's novels usually revolve around the lives of urban girls. In recent years, compared with themes such as suspense and fantasy, most urban themes have received mediocre reactions, but Ni Yining's urban story has been successful. "The Boy Lost" was halfway through the serialization. The publisher took the popularity and bought the copyright. "The Boy Lost" was officially published in April 2020, and the number of readings on Weibo topics on the new book reached 9.027 million.
In most online novels, the protagonist always opens his gold finger and finally reaches the peak of his life. The protagonists of Ni Yining's novels are always in a quagmire: girls who are prosperous in the workplace are urged to get married, break up, and disliked by blind dates; virtuous wives and mothers who are in the hall and in the kitchen also need to endure all kinds of filth in marriage... The conflict between traditional women and professional women appears in almost every novel of her.
"At present, women's self-worth and traditional values are undoubtedly in conflict. An office worker can't become a good-married girl who likes to arrange flowers, cook, and write calligraphy. But if on the contrary, a woman decides to achieve results, she may have to live up to traditional expectations and be accused of "no matter children" and "no matter family", etc.."
Obviously, these novels do not have many thrilling plots, and are the most daily life that almost all urban girls have experienced. But Ni Yining carefully cut it open, both narrative and human thinking are very close to reality, and readers empathize with it - this is probably the fundamental reason why Ni Yining's novels are popular.
"Those secret words in life, and even embarrassed to say, touch me a lot. When I read novels myself, I am more likely to be moved by the ambiguous and realistic plots and emotions between the characters." Ni Yining said that the constant observation and empathy with were the reasons why she presented these details.This is exactly in line with the so-called Internet thinking of novel communication.
In the latest publication of "Drop That Boy", she even deliberately let the heroine who holds a good hand play the cards to pieces. Ye Zhenzhen, a girl who lacked nothing when she was a student, divorced and broke up at the age of 30, lost her parents' protection and lost her close friends. The reason for writing this way was that she explained: "Ye Zhenzhen has the weakness of a post-90s generation. She has obtained a lot of things from birth. The more she gets, the harder it is to sacrifice. Everyone thinks that her card is so good and should live a normal and orderly life, but she is actually very anxious. Her true wishes are always illusory." Ni Yining said that she asked Ye Zhenzhen to "work" and thus express her own idealism: "People should stick their heads to live, such as pursuing love, some ideals, some persistence, etc. that you may not get, and you must exchange new gains by losing your innate gifts, so as to move towards your true self."
"Although I write it very easily, I discuss the life difficulties and anxiety of urban girls born in the 90s generation. I hope to give them strength." Ni Yining said.
The Charm of Boys's Kung Fu
Grown in Ni Yining, Shaoxing, Zhejiang, just looking at her appearance, she has traditional literary literacy and a fresh and artistic temperament. In her third year of high school, she was pre-admitted by Shanghai Jiaotong University for taking the Warsaw Pact Alliance exam and ranked among the top 1% of her Chinese scores in the country. In the eyes of outsiders, she is a typical talented talent.
In fact, her Chinese talent was shown early. Three months after the first grade of elementary school started, the teacher wrote a poem on the blackboard. The children were waiting for the pinyin to be marked, but Ni Yining clearly read out the poem. The teacher asked her in surprise: "Can you recognize words?" "In fact, I could read newspapers at that time." Many years later, Ni Yining recalled with a smile.
As an only child, Ni Yining grew up to five or six years old. My parents are not at home at work, and the aunt who takes care of her is not very concerned. She had to look at everything at home. The books on the bookshelf, which were popular more than 20 years ago, made by Chi Li, Hong Ying, and Zhang Kangkang, became her growth reading materials. Therefore, no matter how good the talent is, it needs to be activated and nourished.
A little bigger, my father would dip rice wine for her to eat on a rare snowy day, and teach her to recite "The sky is going to snow when I come late, and I can drink a glass of nothing." When she couldn't sleep, her father sat by her pillow and talked about "Romance of the Three Kingdoms", the story of Liu, Guan and Zhang's alliance, and Cao Cao's failure to walk on Huarong Road.
From childhood to adulthood, other people’s deductions of points have always been Ni Yining’s score items. I won a lot of provincial and municipal essay special prizes, and local newspapers received special editions. Reading and writing training from childhood to adulthood has cultivated her profound literary skills, so that she can express her emotions smoothly after empathy. Some readers commented that she "can accurately say what many people want to say but can't say." This is actually the charm of the boy's martial arts.
"Popular Feminism" selling point
In the Internet world, the more traffic, the more scolding you are. Ni Yining is no exception.
Open Douban, Zhihu and Weibo, and the number of black posts about her is no less than that of celebrities. Her criticism mainly focused on words such as "narrow", "small love", "self-righteousness", and "pretentious".
During the Spring Festival in 2019, Ni Yining updated a New Year essay on Weibo, talking about his never-been on the green train, but was scolded and became a hot search. Netizens named her "Mermeat Party" - that is, indirectly mocking her for "Why not eat Meat". On the day when
was scolded and became a hot search, Ni Yining was "very wronged". "Because I really haven't taken the green train. I don't understand the Spring Festival travel rush either, because I am from Zhejiang and I am studying in Shanghai. Do you think that going back to Zhejiang before the New Year in Shanghai is called the Spring Festival travel rush?" It's basically close to the popularity of celebrities if a person is besieged because of such a small matter.
"After becoming an internet celebrity for five or six years, everyone was scolded for being a slander," said Ni Yining. In fact, the problem of traffic is not worrying about but word of mouth is polarized, not unique to Ni Yining.Most online literature writers are far from serious literary writers in depth, but the "literature" that most people come into contact with and like to read the most is something close to "street stall literature". So, what is the significance of online literary works written by online writers such as Ni Yining?
According to Zhou Chuanxiong, a professor of literature at Shandong Normal University, online urban romance novels actually play the role of conveying "popular feminism". Simply put, it is a more popular publicity of "female independence".
In the "female frequency" online novels, the authors are all highly educated women born in the 1980s and 1990s. They actively challenge the traditional relationship between men and women in the plot, emphasizing self-gender consciousness, such as the online novels "The General in the Top" and "The Biography of Chu Qiao". It is undeniable that even the online urban romance novels written by Ni Yining and others still have obvious flaws in creation, such as the narrow pattern, the simple content, the excessive patterning, etc., but what we need to see more is that online urban romance novels play an important role in expressing the emotional experience of contemporary young people. Its beautiful story without losing its warmth, as well as the desire for true love and gender concepts conveyed in the story will undoubtedly affect readers subtly, which has also become an important factor in attracting fans invisibly. The post-80s and 90s are the main reading groups of online novels today. They are a generation facing cultural transformation and have different feelings about youth and growth than others. Obviously, online urban romance novels that write love stories of this generation are easier to win the recognition of readers because of their unique youthful colors.
edit: Yiyi
