According to statistics, since May this year, nearly 50,000 Chinese merchants have been negatively affected by Amazon's crackdown, and the losses suffered by China's cross-border e-commerce industry have exceeded 100 billion yuan.

2025/08/1123:51:35 hotcomm 1888

Recently, Amazon has rectified the e-commerce platform, and many merchants have lost their accounts and stores overnight. According to statistics, since May this year, nearly 50,000 Chinese merchants have been negatively affected by the crackdown on Amazon , and the losses suffered by China's cross-border e-commerce industry have exceeded 100 billion yuan.

In this regard, many merchants have chosen to escape from Amazon. According to media reports on August 12, the Shenzhen Cross-border E-commerce Association stated that considering that Amazon may increasingly regulate platform merchants in the future, China's cross-border e-commerce is planning to reduce its dependence on the platform and turn to other e-commerce platforms to continue to develop.

In addition, the association also stated that some Chinese cross-border e-commerce companies have chosen to turn to Chinese online trading platforms such as Alibaba AliExpress, which have cross-border transaction qualifications, and these platforms are very welcome to Chinese sellers and are competing to engage in business dealings with them.

However, in fact, long before Amazon "takes heavy measures" against Chinese sellers, many Chinese sellers have expressed dissatisfaction with Amazon's operating model.

Compared with Chinese e-commerce platforms that do not interfere with sellers' goods, Amazon's rule is that sellers first send the goods to the warehouse of the platform, and then ship them by the platform, which means that the merchant will have a large amount of inventory stuck in Amazon warehouses. . Merchants can only deal with products that are not sold in time. It has become common for them to lose money on Amazon.

According to a Chinese merchant with ten years of cross-border e-commerce experience, the commission rate of Amazon in cross-border merchant transactions is about 50%, far higher than the 30% in China. Merchants also need to prepare goods for nearly 3 months in Amazon warehouses, and the money they earn is invested in stockpiling.

The market size of China's cross-border e-commerce is also increasing. Relevant reports show that in the first half of this year, my country's cross-border e-commerce market size reached 6.05 trillion yuan, of which nearly 80% (77.5%) were export trade; and it is estimated that the market size for the whole year will reach 14.6 trillion yuan.

And it is worth noting that with the rapid development of cross-border e-commerce in China, according to statistics, the proportion of cross-border e-commerce in China on Amazon's US website has reached 63%, far exceeding 28% in 2019. is visible. If a large number of Chinese sellers leave, it will also have an inevitable impact on Amazon. It is probably not that easy for Amazon to continue to "make money" from Chinese sellers.

text | Hong Xinting Title | Zeng Yunzi Picture | Lu Wenxiang Review | Lu Jiamin

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