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The theater, which was closed for about half a year due to the epidemic, finally opened to welcome guests from the 20th. The National Film Administration issued a notice on the 416th, stipulating that low-risk areas can resume opening operations in an orderly manner on July 20, on the premise that various prevention and control measures of cinemas are effectively implemented.
Are the epidemic prevention preparations for the theater to resume work in place? What movies will be released on the first day of resumption of work? What are the expectations of both audiences and film industry players? The reporter visited cinemas in many places across the country.
"The theater disinfection is in place, we are very at ease."
on the first day of resuming work, there were 15 cinemas in Chengdu. Tang Wancui and her friends rushed to the Chengdu Hi-Tech Store of CGV Cinema to watch the first movie: " Nezha: The Devil Child Comes into the World ".
"Watching the 'first day of resumption of work' has a special sense of ritual." Tang Wancui said that the biggest difference between watching movies today and before the epidemic is that you need to wear masks throughout the process and sit in the intervals, and diet is strictly prohibited in the screening hall. "The theater disinfection is in place, we are very at ease."
"We strictly implement the epidemic prevention and control guidelines issued by the China Film Distribution and Screening Association. Audiences must register their personal information in real name before entering the venue. Audiences who are not wearing masks and have a body temperature of more than 37.3 degrees Celsius are not allowed to enter the venue." said Xia Yu, marketing manager of Chengdu CGV Cinema South District.
reporter found that the theater used online ticket sales, and the original ticket sales front desk was changed to help the audience handle emergency affairs, while the ticket gate used contactless scanning code to check tickets. The cinema also has a special heating isolation room, and hand sanitizer and disinfectant alcohol are placed on the front desk, seating area, ticket gate and bathroom. The relevant disinfection records are clear and clear. In order to fully implement epidemic prevention guarantees, the theater's screening schedule has been reduced to half of the normal period, with the intervals of at least 30 minutes. The theaters are fully cleaned, disinfected and ventilated between the theaters. At the same time, it also ensures that the theaters are arranged at staggered time to avoid audiences gathering when entering and leaving the venue. The epidemic prevention arrangements of cinemas in Shanghai and other places are also similar.
htmlAt around 18:00 on the 120th, the Colorful City Store of Kaino Starry Sky Cinema in Hohhot ushered in the first day of the movie viewing of the national theaters. Ticket purchase software shows that the 4 sessions in the evening have reached the highest attendance rate of 30%. The reporter saw that the audience lined up in two lines at the ticket checkout, completed the temperature measurement registration and hand disinfection and entered the venue in an orderly manner."The child was looking forward to watching movies during the summer vacation. Today I took him here after work." Ms. Liu, a citizen, came to watch "Dream Searching for a Dream". The reporter saw that there were many spectators coming in the screening hall with their children, and everyone sat cross-seats according to regulations, keeping a distance of more than 1 meter. After the screening of
, the staff entered the screening room for cleaning and disinfection, and another screening room that has been disinfected has welcomed new audiences.
Beijing Municipal Film Bureau also officially announced on the 21st that Beijing cinemas will resume opening in an orderly manner from the 24th of this month. The heads of several theaters said that they are actively preparing for the resumption of the screening.
"The first choice for movie screening"
html On the 120th, most theaters in many places had two new films: the feature film "The First Farewell" telling the growth and homesickness of Xinjiang children and the 3D documentary "The Brilliant Torch" that shows the Chinese world cultural heritage through craftsmen."Wolf Warrior 2", "Mermaid", "Man-killing", "Charlotte's Troubles", "Nezha: The Devil Child Comes into the World", "The Sound of the Wind", "Dream Search" and other popular Chinese and foreign films also returned to the screen that day.
reporter found that most of the videos released are currently sold at low fares such as 9.9 yuan and 12.9 yuan. In order to encourage audiences to enter the theater, some theaters have launched discounted and concession activities.
According to Yien's data statistics, on the 20th, "The First Farewell" and "Man-killing" ranked the top two with a screening ratio of about 30% and 10% respectively, followed by "Dream Search", "Nezha: The Devil Child Comes into the World" and "Wolf Warrior 2".
"Audiences haven't watched new movies for half a year, so the cinema's first choice for new movies is selected, and they will also choose films that have received good market responses in the previous market." He Feiyu, the manager of the Victoria International Store of Keno Star Cinema in Hohhot, said that considering that the summer vacation is now in progress, the re-screening films are mainly cartoons and patriotic films. The reporter saw in the theater that the attendance rate of mascot movies was low, and the attendance rate of night movies was close to 30%.
html In the early morning of the 120th, it was raining in Shanghai, and the door of Tianshan Cinema was already lively. The large screen was scrolling to play the screening information, and all the service staff were on duty.Shanghai Film Bureau data showed that 148 theaters in Shanghai resumed work that day, accounting for nearly 40% of all theaters. Tianshan Cinema became the first theater to release its early films.
"A few days ago, I knew the cinema was going to open, so I quickly bought tickets and must watch the 'first day'." Middle school teacher Cao Zhaoquan took his daughter who had just finished the high school entrance examination to watch "The First Farewell" in the morning. "The name of this movie is very consistent with everyone's mood of "parting" with the cinema for half a year."
"We are full of hope for the future"
"During the epidemic, I have been watching dramas at home. Today I came to the theater and heard the familiar 'dragon sound'. It felt very ritual and a feeling of reunion after a long separation." Che Hang, a young movie fan in Hangzhou, said that he hopes that there will be more exciting new films with multiple types and multiple themes in the future.
It is understood that there are actually more than 60 domestic films to be screened in China. Many new films have been announced from July to August. At the end of July, there will be "Mr. Miao", " Sonic the Hedgehog ", etc., and the Chinese Valentine's Day holiday will include " I'm waiting for you at the end of time" and "Buckwheat Grows", etc., and " Winning the championship, ", "Emergency Rescue", "Detective Chinatown 3" and other films will also be released one after another.
"The enthusiasm of the audience and the persistence of film practitioners are the greatest driving force for the industry to continue to move forward. We look forward to the film market recovering its previous prosperity as soon as possible. But we will also gradually recover strictly in accordance with the unified arrangements of relevant departments and ensure the safety of epidemic prevention." Xia Yu said.
He Feiyu looked at the audience queuing up to pick up tickets at the self-service ticket machine and said with emotion that he hoped that more new domestic films would be released in the future, especially comedy and family-friendly films. "We have finally gritted our teeth and carried it through the suspension of work for nearly 180 days. The audience has a strong need for movie viewing, and we are full of hope for the future." The reporter of
also learned that under the guidance of the National Film Administration, the Huaxia Film Distribution company will start this weekend and distribute millions of free viewing vouchers to medical staff and others, paying high respect to the angels in white who bravely fought the epidemic.
(Source: Xinhua News Agency)
