Domestic tourism authorities and tourism developers have also visited Taiwan to inspect rural tourism and ecological agricultural leisure tourism. Taiwan’s leisure farm owners have one common feature, that is, they all love rural pastoral life, and the original intention of building leisure agriculture and ecological leisure farms is even to fulfill a childhood dream.
From the government to the developers, they do not pursue short-term huge profits, but pay great attention to the protection of the ecological environment from the beginning. This is exactly what we need to learn.
The following are 20 experiences from Taiwan:
1. Integrate feelings and show personality
Taiwan leisure farm owners have a common feature. They all love rural pastoral life and the original intention of building leisure farms. Some even want to fulfill a childhood dream. They do not pursue short-term profits, but pay great attention to the protection of the ecological environment from the beginning. In the process of construction and operation, they constantly integrate their creativity and compare the farm to their own art works. Guests can clearly feel the owner's artistic style and personal pursuit.
2, accurate positioning, distinctive theme
Taiwan leisure farm has a distinctive theme and outstanding personality. These themes include fruit picking, bamboo, herbs, tea, famous flowers and other grass ornaments, insect collection, dairy sheep, cows, crabs, crocodiles, ostrichs and other experiences, and are constantly innovating, making tourists always full of novelty.
For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, has sunflowers planted all year round and is open for free to visit. There is also a "bodi farm" specializing in insectivorous plants, including nepenthes, flies, blanket moss, bottle grass, etc.
Many farms know the characteristics of the farm when they see the names. For example, the "Xuanzhi Garden" mainly consists of vanilla, the "Flying Cow Ranch" mainly consists of dairy cows, the "Binlang Phalaenopsis Sightseeing Farm" mainly consists of orchids, and the "Flower Blooming Farm" planted a large number of precious forests and exotic flowers and plants.
3. Continuous innovation, creative and colorful
For example, the traditional project of Toutong Farm, Yetuo T-shirts, has been launched with new patterns, often with new ideas, and fixed customer sources can come to consume repeatedly.
Jinyong DIY Farm adds new tomato varieties every year, and combines tomatoes from various countries with the "United Nations Tomato Gift Box" so that tourists can taste tomatoes from various countries, in one gift box.
Taomi Village built an artificial lake on the earthquake ruins. Several springs were set up by the lake, and a small boat was held up with a mast on it. People stood on the boat, and could experience the shaking feeling of the earthquake and named the boat "shaking memory".
4, in-depth experience, happy
leisure farms all have facilities for multiple people to enjoy, such as barbecue area, fruit picking area, game area, farming experience area, etc.
Some also have baking areas full of fun in rural Taiwan, providing tourists with fun in the earthen kiln roasted sweet potatoes and roasted earthen kiln chickens; some hold agricultural-related educational activities and fun competitions from time to time; some provide opportunities to contact animals on the field, and tourists can experience the life of the pasture farm by feeding calves, squeezing milk, and drinking raw milk.
5. It combines education in agriculture and is popular.
Leisure farm is not only a leisure and entertainment, but also a good place for practice and learning. The farm mainly receives teachers and students in the school, and is used for graduation trips or outdoor teaching. On weekends, it mainly attracts guests on family vacations, and has business every day.
, such as "Taiyi Ecological Education Farm", has carefully designed different areas such as flower arrangement life hall, talent classroom, parent-child play area, flower maze, romantic hut, butterfly beetle ecological hall, etc., and tourists can visit it in sequence.
6. Local materials are used, stones are turned into gold
Taiwan leisure farms are particularly good at discovering and exploring local historical and cultural resources, such as grass weaving, rattan weaving, carving, handicrafts, local dance, drama, music, historical and historical stories, and legends. Through novel and creative ideas, they create a special brand.
For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 native species of frogs in Taiwan, 23 species of peach rice, 143 species of dragonflies on the island of Taiwan, and 56 species of peach rice were found. With the help of the local government, Taomi villagers have tapped the potential of resources.
continues to promote various frogs and colorful dragonflies, designing various cute cartoon images of the two small animals, spreading them in eye-catching locations in the countryside, and encouraging villagers to do their hands, using paper, cloth, stone and other rural materials to make handicrafts, which soon turns Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
7. Farm-oriented, far-sighted and hilarious
Most of the largest leisure farms in Taiwan have taken the lead in establishing professional cooperatives, and they have a very clear understanding of the potential economic benefits of the products and market sales.
With the help and guidance of the farmers' association, farmers have also become production experts, distribution experts and market analysts.
They focus on the international market sales of products, are good at capturing changes in the international market, and constantly establish and expand trade relations in new international markets. For example, the phalaenopsis cultivated in Qing Poland Garden, the original mother imported from Japan, and the technology of the farmers' association is taught, and the parent cloning technology and traditional pollination technology are used to cultivate and reproduce excellent new seedlings. The cultivated flower seedlings are closely linked to the international market, and order orders are two years in advance with Japanese and American customers.
8, Deep processing, double the benefits
Taiwan's deep processing of agricultural products, from fresh fruits, fresh storage, dry product refining to ingredient extraction to making mask creams and skin care and beauty products, etc., has a complete series of production, production and packaging technologies, which greatly extends the industrial chain.
, such as Jiupin Lotus Ecological Education Park, they set up agricultural product processing and sales centers or outlets with their own systems. The processes of various agricultural products from product processing, refrigeration, spray-killing treatment to sorting and packaging are not complicated, but their series of products are dazzling, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products.
For example, the Xinyi Township Farmers Association of Nantou County introduced young people to return home, relying on local plum specialties, designed dozens of special products and creatively packaged them, becoming the most distinctive agricultural products and the most popular tourist merchant in the local area.
9. Planning is the first, management is in place
Taiwan's government departments directly participate in planning and guidance. The agricultural administration department is responsible for the management and consultation of leisure agriculture, providing subsidies and loans, and has issued various relevant regulations and management methods without delay, and has formed a complete set of application and approval systems. From the provincial level to cities, counties, districts, townships and even small to a farm and farmers, most of them have short, medium and long-term plans, including guiding ideology, market positioning, development principles, project settings, funding budgets, benefit analysis, etc., which gradually leads to the regularization and proceduralization of leisure agriculture, and has effectively promoted the development of leisure agriculture.
The construction of each leisure farm is carefully planned, designed and constructed. All house construction and accommodation have the style characteristics of rural architecture, and try to explore local resource advantages, such as hot springs, grasslands, streams, seas, rocks, ancient trees, etc.
In terms of regional planning, Taiwan's current leisure agriculture has deviated from the early "point" business methods, but instead "point, line, and surface" marketing, which makes it easier for travel agencies to package different travel routes and conduct classified marketing.
10. The layout is reasonable, the agricultural tourism interactive
Taiwan leisure farms are well laid out, most of which are distributed on tourism routes, and each scenic spot can be combined with tourism, which guarantees the source of customers.
has achieved considerable results in plate and regional integration.
For example, Nanzhuang Township Leisure B&B Area in Miaoli County has nearly 80 rural B&Bs. Relying on these B&Bs, the village has developed the century-old Osmanthus Alley into a characteristic tourist street, which has driven the development of Hakka specialty catering, special flavor snacks, special handicrafts and other related industries, so that tourists can experience the different farm styles while experiencing the local characteristics in a more comprehensive manner.
Yilan County has also formed regional rural tourism destinations such as Gengfang Leisure Agricultural Zone and Beiguan Leisure Agricultural Zone, reaching a certain industrial scale and having regional characteristics; various leisure agricultural business units within the region have formed a good situation of mutual driving and mutual complementation in the resource and source markets.
Facts have proved that leisure agriculture must have a certain scale to form landscape effects and industrial agglomeration effects, and can it be used to form lines and scattered areas to provide urban tourists with a one-day, two-day or even multiple-day tourism product portfolio, thereby improving economic benefits.
11, complete supporting facilities, considerate services, and all the leisure agriculture attractions in Taiwan are relatively complete. Not only are the roads, transportation, water and electricity facilities outside the scenic spots perfect, but the internal supporting facilities are also safe and complete, with convenience, and everything you go to is clean, warm, comfortable, and reasonable prices. Most leisure farms have tourism departments, which are responsible for tourism promotion, reception and guidance services. Some also display special products and special cooking on site to let tourists taste it.
12, academic support, combined with production and research,
Many experts and scholars in Taiwan are very concerned about the development of leisure agriculture. They devote themselves to research and enrich the theories of leisure agriculture through different perspectives, from the significance, function, form of leisure agriculture to planning, from organization, human resources, education explanation to marketing strategies and cost analysis, from culture, society, concepts to environmental design, etc., the research is very delicate.
, especially in colleges and universities such as Taiwan University and Pingtung University of Science and Technology, have also specially offered leisure agriculture courses to carry out leisure agriculture teaching research, and established a complete set of leisure agriculture theories.
experts and scholars provide a steady stream of intellectual support to government managers and business operators by undertakeing a large amount of planning, consultation, investigation and evaluation work, and establish close ties with business operators, so that theoretical research is not empty and practical development is not blind.
13. The community is pragmatic, the intermediary is developed and the development of relatively mature non-governmental organizations and a complete service system are the guarantee of the healthy development of the industry. Whether from the development experience of Taiwan or the mainland, in the early stages of the development of leisure agriculture, it is inseparable from the vigorous promotion and guidance of government departments, but the government cannot take care of everything. The ultimate industry progress depends on the industry organization and a good service system as a guarantee.
service system includes marketing system, training system, industry self-discipline system, etc. The key is to give full play to the role of mass organizations such as the Farmers Association and the Agricultural Promotion Society to help farmers transform.
For example, the Taipei Farmers Association established a counseling group to study the possibility of converting 20 citizens’ farms in Taipei to leisure farms in accordance with the "One Township, One Leisure Agricultural and Fishery Zone Plan".
Taiwan Agricultural Strategy Alliance Development Association and Taipei Farmers Association jointly carry out agricultural leisure tourism, and also formed an alliance with more than 100 leisure farms in the province to promote preferential leisure tourism.
The leisure agriculture operators also established the Leisure Agriculture Development Association to exchange and hold common activities to make leisure agriculture move towards a refined and professional division of labor.
In other words, within the region, local leisure agricultural operators should be guided to unite in accordance with the principles of "voluntary, joint, standardized, and self-discipline" through industry associations, tourism companies, rural professional economic cooperation organizations, etc., to unify service standards internally, improve competition mechanisms, strengthen industry self-discipline, avoid vicious competition, unify media publicity externally, and allocate special funds to make CDs, leisure agricultural tourism guides, and hold leisure agriculture promotion activities.
14, Internet marketing, strongly promote
In addition to traditional publicity methods such as brochures, advertising signs, TV and newspapers, leisure agriculture should strengthen online marketing, use technology to integrate information, and quickly guide maps and routes of leisure agricultural areas through web pages, search engines, and 3G mobile services.
online platform plays an important role in Taiwan's leisure agriculture. According to statistics from the "U-FUN B&B Expert Network" of the Taiwan B&B Association, 80% of customers book through the Internet.
15. Diversified development, steadily improving
Taiwan's tourist and leisure farms have their own characteristics, including self-service farms, forest amusement areas, insect halls, leisure and entertainment farms, etc., which can provide fruit picking, camping, barbecue, fishing and other leisure activities, and move towards diversified and regular operations.
They pay special attention to the advantages of the sea by the sea, the farmland highlights the fragrance of flowers and fruits, and the mountains show the charm of the forest. If you have been there once, you will leave a deep impression on you. On the basis of the theme characteristics, it will develop to a more rich level of content, and the scale and venue will continue to expand.
In terms of development direction, whether it is development type, operating mechanism, organizational form or investment channel, it is moving towards diversification.
For example, by encouraging "youths to return home", a large number of young people who have received good professional education returned to the countryside to engage in the business and development of leisure agriculture, which greatly improved the quality of the entire industry and diversified products, avoiding the similarity of products at a low level.
16. Specialties are strengthened, and the festival is refined.
combines specialties with tourism to promote the development of leisure agriculture and leisure fishery. For example, Kenting, Pingtung County is located at the southern end of the Hengchun Peninsula. It is a famous scenic spot. Spring is also the season for black tuna to travel back to the coast of Kenting. Combined with leisure fishery, a spring outing mainly in black tuna cultural sightseeing is held here every year.
displays seafood products such as black tuna, oil roe, etc. Pingtung also combines agricultural specialties such as black pearls, bananas, and pineapples into the tourism plan all year round, driving the development of the tourism and leisure industries.
Taitung's specialty sailfish can be processed into a variety of foods. They combine industry, tourism, catering, homestay and other businesses to hold a sailfish festival to promote the development of leisure fisheries.
17. Update the concept and keep pace with the times
After Taiwan's leisure agriculture mainly promotes the "experience economy", the concept of "sharing economy" also emerged, that is, leisure agriculture operators share rural life with tourists, change "customers are God" to "becoming like-minded friends with customers first", and advocate the consumption concept of "being better than having" than enjoyment.
In particular, Ms. Zhuo Chenming, the founder of Toutong Leisure Farm, has expanded the function of modern agriculture from "three lives" (production, ecology, and life) to "four lives", which means that "life experience".
Taiwan leisure agriculture master Professor Chen Zhaolang emphasized that leisure agriculture must have experiential activities, from personal observation, participation, and experience the process, to understand biological growth phenomena, feel the meaning of life, experience the value of life, and share the joy of life.
18. Demonstration drives, strengthening farmers and enriching people
When faced with the challenge of "entering the WTO", Taiwan's agriculture accelerated its transformation toward "refined organic agriculture", "scientific bio-agriculture", "high value-added food processing brand agriculture" and "distinct agriculture with distinctive experience".
Taiwan Leisure Farm actively carries out ecological agriculture demonstration, agricultural science popularization education demonstration, agricultural science demonstration and other projects. Through the promotion of concentrated typical scientific and technological agriculture and traditional agricultural knowledge, on the one hand, it shows tourists the unique charming side of agriculture, enhances tourists' agricultural awareness, and deepens their understanding of agriculture.
On the other hand, it accelerated the experimental demonstration and publicity of new agricultural technologies, new varieties and new equipment, allowing leisure agriculture to assume the role of promoting and popularizing agricultural science and technology, promote the development of large-scale agriculture, and correspondingly drives farmers to become rich.
19. Reward the society and build a harmonious
Taiwan leisure farm not only attaches great importance to environmental protection and creates a livable rural environment, but also cares about community cultural construction, infrastructure construction, and social welfare activities around the farm. It often holds friendship activities with the community, such as singing competitions, calligraphy and pen clubs, rural fun sports meetings, children's kite festivals, etc. Most of them have public welfare donation boxes, and holds charity transfer activities and charity sales activities.
It can be said that the concept of charity has become an important culture of Taiwan's leisure farming. For example, when the "Xunzhiyuan" leisure farm is expanded, it is given priority to admit disadvantaged young people, so that young people with some physical obstacles can get job opportunities. They also invite local elderly people who live alone to go to the Herb Garden for free to experience and play.
In addition, employees often hold cultural and entertainment activities, learning activities and outings. In their opinion, only happy and healthy employees can bring tourists a happy feeling.
20. Going to the sea together, dance
Not long ago, the Taiwan Leisure Agriculture Development Association led farms and homestay operators to tour overseas for promotion, and rushed to participate in the Taiwan Colorful Festival in Hong Kong, the NATAS Spring Tourism Exhibition in Singapore, and the MATA Tourism Exhibition in Malaysia. The Taiwan Leisure Agriculture Pavilion is a popular exhibition hall in the exhibition halls in various places, and tens of thousands of leisure farm guide pages are in short supply.
The Taiwan itinerary packaged by Singapore and Hong Kong travel agencies is mainly farm holidays, and the Malaysian industry also follows Singapore's footsteps, with Taiwan's leisure agriculture as the highlight. Yilan Shangri-La Farm, Hualien Zhaofeng Farm, Miaoli Feiniu Ranch, and Tainan Dakeng Leisure Farm are all popular places. The itinerary ranges from 4 to 8 days, and the cost is not extremely high.
From the perspective of the passenger type, Singapore is mostly group tourists, while Hong Kong is mainly individual tourists. Singaporeans prefer theme farms such as herbs, flowers and fruits, while Hong Kong people attach importance to cooking. Generally speaking, tourists from both places are keen on farm experience activities.
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