When the Chinese Football Association defeated the opposition and selected Xi'an as the home court for the top 12 China and Syria, ticket sales also began. According to the ticket price announced by the organizing committee, unlike the five ticket prices in Shenyang when the first home game against Iran, this game is divided into 7 levels, the most expensive one is 1,280 yuan and the cheapest one is 180 yuan. The rest also includes five levels: 380 yuan, 480 yuan, 580 yuan, 680 yuan, and 880 yuan. Is tickets like
considered expensive? Let’s compare past cases. In the top 10 matches of the year qualifying for the 2001 National Football World Cup, in Wulihe, Shenyang, the lowest ticket price was 120 yuan, and the highest VIP ticket was 1,000 yuan. Considering that China's per capita income has grown dramatically over the past 15 years, the increase in ticket prices is not an exaggeration - of course this does not mean that the current ticket price is "cheap". In fact, back to the life-and-death battle in the top 40 in March this year, the Chinese national football team also played in Xi'an when they faced Qatar. The tickets were only divided into five levels, with the lowest ticket price being only 150 yuan, followed by 200, 300 and 400 yuan, and VIP tickets were only 880 yuan; just half a year later, the ticket price rose by 20%, and the VIP ticket price rose by nearly 50%.
Compared with the ticket prices of the top 12 competitions in several other Asian countries, the ticket prices of South Korea's teams are different in each game. In the first home game against China, the prices of first-class seats to third-class seats are 70,000, 50,000, and 30,000 won, which is about 420, 300, and 180 yuan respectively; when it comes to Qatar, the most expensive VIP box on the West First Floor is only 150,000 won, which is about 906 yuan, and the prices of first-class seats to third-class seats are 50,000, 300, and 20,000 won, which is about 300, 180, and 120 yuan respectively. At the same time, the organizing committee also takes special care of students and supporters of domestic leagues. Elementary and middle school students can enjoy a 30% discount when purchasing first-class or second-class seats, and K-League season ticket holders can enjoy a 40% discount. In general, all ticket prices have dropped, which are much cheaper.
Japan's top 12 tickets are more affordable, first-class to fourth-class seats, the prices for purchases at the stadium on the same day are 9200, 6500, 5400, and 4300 yen, respectively, which is approximately RMB 607, 430, 357, and 284, respectively. There are 500 yen discounts for early purchases, but the lowest ticket price in Japan is a bit expensive, and it also costs 3100 yen to buy the cheapest location in advance, which is approximately RMB 205. There are also great preferential measures for primary and secondary school students. It only costs 1,000 yen to buy in advance, which is about RMB 66, and it only costs less than RMB 140 for high school students to buy in advance.
. Among the prices announced by the Australian Football Association, the focus match against Japan on October 11, the highest ticket price was only 121.16 Australian dollars, which is about RMB 616, and the lowest ticket price is 49.80 Australian dollars, which is about RMB 253. Year-on-year, the ticket prices of the top 12 games in Japan, South Korea and Australia are more affordable than China. Of course, one factor that needs to be considered is that these countries are regular visitors in the final stage of the World Cup qualifiers, and this level of competition is not a scarce product for fans of the above countries.
When the first home game of the National Football Team in the top 12 was in Shenyang, the ticket sales were only average. The , which can accommodate 60,000 people, considering safety issues, only 45,000 tickets were sold, and the actual number of people attending was only 35,776. A few hours before the start of the competition, tickets for 180 yuan and 380 yuan were sold out early, and tickets for 580 yuan were increased by scalpers to 720 yuan, but it was difficult to sell. When the competition was about to begin, there was a large area of vacancy at the golden position opposite the TV host. The original price of 880 yuan had already been rated at 780 or even lower, but there was still no transaction.
But Shenyang is Shenyang, Xi'an is Xi'an. Xi'an's hot football market has always been famous nationwide. Shaanxi Province's per capita disposable income ranked 23rd in the country in 2000, and has been hovering around 20th in recent years. It is not very wealthy. However, Xi'an fans are always willing to spend money on tickets. When Shaanxi Guoli played A-level in the first year in 2001, the tickets were more than doubled by scalpers, and the supply was still in short supply.
In this game, in order to take care of and facilitate fans to purchase tickets, the organizing committee will release a batch of tickets of different grades on the ticketing website from 9:00 every morning from September 24. However, in just 20 minutes, the tickets released by Yongle Tickets were sold out, and all the tickets for purchases at prices showed "out of stock, try your luck."
In addition, the organizing committee also specially designated the 14-20 stands of Shaanxi Stadium to three fan organizations, namely the China Dragon Team, Shaanxi Fan Association, and Daqin Army, to form the largest organized fan cheering array. After the overall discount of seats in the area, each ticket is 390 yuan, and it is shared by the above three fans. The tickets were also bought early. According to reports, the price of scalpers with a VIP ticket of 1,280 yuan has doubled, and the price of 880 yuan has risen to 1,480 yuan.
Because there are no student tickets and other discounts, especially compared with countries such as Japan and South Korea, the number of low-priced tickets is significantly smaller, which has prevented the enthusiasm of a considerable number of fans. The organizer was also helpless. In the top 10 matches in 2001, Shenyang, who hosted the competition, paid up to 11 million yuan in hosting fees to the Chinese Football Association. According to media reports, the single-game hosting fee for this year's top 12 matches is about 20 million yuan, and it also has to bear the event guarantee and service work, such as team reception, training and game security. The Chinese Football Association stipulates that the stadium hosting the competition must have at least 45,000 seats, and at least 40,000 tickets sold on the day of the competition. Just do a simple calculation and each ticket costs 500 yuan on average to recover the cost. This has not yet calculated the cost of making tickets and dealers. High ticket prices cannot be avoided, and no one is willing to trade losses.
Fortunately, the time of the game in Xi'an has taken a lot of advantage. Shenyang's first home game day is just an ordinary mid-week, but the game time in Xi'an is on the National Day holiday. Xi'an is also a famous tourist destination. Going to the ancient capital is both traveling and watching football, which is very attractive to many foreign fans.
In addition, the consumption level and consumption capacity of foreign citizens have indeed grown very fast in recent years. For example, Guangzhou Evergrande, the most popular in China, had a low ticket price of 400 yuan, and only one stand was opened for the lowest ticket price of 400 yuan. The total number of tickets at the three prices of 400, 600 and 1,000 yuan was 15,000 yuan. You can buy a good position for 2,000 or 3,000 yuan. The most expensive VIP ticket was sold for 8,000 yuan. It was already shocking at the time, but it was sold out quickly in the end. The number of people entering that night reached the full level of 55,847. In the 2015 AFC Champions League final, the minimum ticket price of 600 yuan was only a small amount. The second level was 1,500 yuan. Next was 3,000/4,000 yuan. The VIP ticket price was 18,000 yuan per ticket. 10 limited edition VVIP tickets were launched, each with 39,000 yuan. According to media reports, these 10 VVIP tickets were first snatched. The people who bought them were boss-level figures, not fans. Just to be able to sit next to Jack Ma and Xu Jiayin , the value of a few words may not be estimated.
At the same time, even if there are competitions like the FA Cup, Shandong Luneng participated in the FA Cup final in 2014, with a minimum ticket price of 40 yuan per game and the most expensive VIP ticket price of 500 yuan, which is quite affordable. On November 29, 2015, the second round of the FA Cup final between Shanghai Shenhua and Jiangsu Suning at home, the ticket price was 280/480/750/1380/1880 respectively. By comparison, the ticket price of the top 12 national football team is not very exaggerated.
. In European football, for example, the Champions League final held in Milan, Italy on May 28, 2016, the ticket price was classified as 70 euros/160 euros/320 euros/440 euros. The ticket price of the third and fourth gears has not changed from last year. The ticket price of the first and second gears has increased by nearly 14% compared with last year's final. Among the 71,500 tickets printed in total, only 40,000 were given to fans of the two teams in the finals, and 6,000 were sold on the official website of UEFA. The remaining 25,500 tickets were distributed to various organizations such as local organizing committees, UEFA, national football associations, advertisers, broadcasters, etc., and a considerable number of the tickets of fans who paid for the tickets were paying for these tickets. This is still the case in the Champions League final, and the ticket prices and ticket quotas were allocated to the European Cup and World Cup to the knockout stage. Similarly, it can be seen.
So, it is normal for tickets to raise prices in various competitions. Those with rich go to watch the live broadcast on site, and those without money watch live broadcasts. Now think about it, how happy it is for fans who can watch league games with a few dozen dollars at their doorstep.
