Introduction
Since Taiwan launched its exquisite agricultural strategy, its rural development has always been in the form of "agricultural + tourism". Various farm tourism adopts differentiated strategies and has achieved a certain market. In contrast, most of the leisure farms in the mainland have been integrated into high-version farmhouses, which are often superficial, with similar contents and cannot attract tourists to visit and consume for a long time.
Taiwan's agricultural industry competitiveness ranks sixth in the world. Because its leisure agriculture has started early and has high quality, it has now reached a considerable scale and has achieved good social, economic and ecological benefits.
Taiwan Farm, whether it is experiential, ecological, or organic joint type, although the operation methods are different, there are many well-known and popular farms.
安 said: "Look at the wise and think about it." We must study hard from Taiwan's leisure agriculture. So, what should we learn?
village is mainly a person with feelings
Taiwan leisure farm owners have a common feature, they all love rural pastoral life. In the original intention of building a leisure farm, some even want to fulfill a childhood dream. They do not pursue short-term profits. In the process of construction and operation, they constantly integrate their own creativity and compare the farm to their own art works. Guests can clearly feel the owner's artistic style and personality pursuit, satisfying tourists' pursuit of poetry and distant psychology.
has differentiated positioning and distinctive theme
In this era of unprecedentedly fierce business competition, only differentiation can survive.
In the field of leisure agriculture, Taiwan's leisure agriculture is relatively successful in this regard. Taiwan's leisure farm has a distinctive theme and outstanding personality.
These themes include fruit picking, bamboo, vanilla, famous flowers and exotic grass ornamentation, insect collection, cows, crabs, crocodiles, ostrichs and other experiences. They are constantly innovating, making tourists always full of novelty.
For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, has sunflowers planted all year round and is open for free to visit. There is also a "both farm" specializing in the insectivorous plant , which includes nepenthes , Venus flytrap , blanket moss, bottle grass , etc.
intensive creative combination
intensive creative combination is the third experience of Taiwan's leisure agriculture.
For example, the traditional project Yetuo T-shirt of Toucheng Farm is constantly being launched with new patterns, often with new ideas, and fixed customer sources can come to consume repeatedly.
Taomi Village built an artificial lake on the earthquake ruins. It erected several springs by the lake, held up a small boat with a mast on it, and stood on it. People stood on the boat, and could experience the shaking feeling of the earthquake and named the boat "shaking memory".
's dense and clever creativity makes tourists happy and linger.
In contrast, mainland leisure agriculture lacks creativity and cannot accurately grasp consumer psychology or create scenes. In fact, it is not a wise move to pursue the nobleness of the farm too much. The most important thing is to have a happy fan.
carry out in-depth experience marketing
Only by obtaining a good experience can consumers become loyal customers and even fans.
Taiwan leisure farms all have facilities for multiple people to enjoy, such as barbecue area, fruit picking area, game area, farming experience area, etc.
Some also have baking areas full of fun in rural Taiwan, providing tourists with fun in the earthen kiln roasted sweet potatoes and roasted earthen kiln chickens; some hold agricultural-related educational activities and fun competitions from time to time; some provide opportunities to contact animals on the field, and tourists can experience the life of the pasture farm by feeding calves, squeezing milk, and drinking raw milk.
allows tourists to learn new skills during the play
Leisure farm is not only a leisure and entertainment, but also a good place for practice and learning. The farm usually mainly receives teachers and students in the school, used for graduation trips or outdoor teaching, and on weekends, it mainly attracts guests on family vacations, and has business every day.
For example, "Taiyi Ecological Education Farm" has carefully designed different areas such as flower arrangement life hall, talent classroom, parent-child play area, flower maze, romantic hut, butterfly beetle ecological hall, etc. Visitors can visit in sequence.
is used locally, and the stone is turned into gold
Taiwan leisure farms are particularly good at discovering and exploring local historical and cultural resources, such as grass weaving, rattan weaving, carving, handicrafts, local dance, drama, music, historical and historical stories, and legends. Through novel and creative ideas, they create a distinctive brand.
For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 native frogs in Taiwan, 23 species of Taomi, and 143 species of dragonflies on the island of Taiwan. 56 species are found in Taomi. With the help of the local government, Taomi villagers tapped the potential of resources, constantly promoted various frogs and colorful dragonflies, designed various cute cartoon images of the two small animals, and spread them in eye-catching locations in the countryside. Villagers are encouraged to do their hands, using paper, cloth, stone and other rural materials to make handicrafts, which quickly turned Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
is based on agriculture, and the long-term calculation of the general accounts
Most of the largest leisure farms in Taiwan have taken the lead in establishing professional cooperatives, and they have a very clear understanding of the potential economic benefits of the products and market sales.
With the help and guidance of the farmers' association, farmers have also become production experts, distribution experts and market analysts. They pay attention to the international market sales of products, are good at capturing changes in the international market, and constantly establish and expand trade relations in new international markets.
For example, the phalaenopsis cultivated in Qing Poland Garden, the original mother is imported from Japan, and the technology of the farmers' association is taught, and the parent cloning technology and traditional pollination technology are used to cultivate and reproduce excellent new seedlings. The cultivated flower seedlings are closely linked to the international market and order orders two years in advance with Japanese and American customers.
Deep processing, efficiency doubles
Many people think that agriculture is not profitable. In fact, saying that agriculture is not profitable mostly refers to primary products. deep processing of agricultural products can bring considerable profits, and the same is true in leisure agriculture.
Taiwan's agricultural products deep processing, from fresh fruit food, fresh storage, dry product refining to ingredient extraction to making mask cream and skin care beauty products, etc., has a complete series of production, production and packaging technologies, which greatly extends the industrial chain.
, such as Jiupin Lotus Ecological Education Park, they set up agricultural product processing and sales centers or outlets with their own systems. The processes of various agricultural products from product processing, refrigeration, spray-killing treatment to sorting and packaging are not complicated, but their series of products are dazzling, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products, etc.
management is in place, and the local departments in Taiwan directly participate in the planning and guidance. The agricultural administration department is responsible for the management and consultation of leisure agriculture, providing subsidies and loans, and has issued various relevant regulations and management methods without delay, and has formed a complete set of application and approval systems. From the provincial level to cities, counties, districts, townships and even small to a farm and farmers, most of them have a short, medium and long-term plan, including guiding ideology, market positioning, development principles, project settings, funding budgets, benefit analysis, etc., which gradually leads to the regularization and proceduralization of leisure agriculture, and has effectively promoted the development of leisure agriculture.
The construction of each leisure farm is carefully planned, designed and constructed. All house construction and accommodation have the style characteristics of rural architecture, and try to explore local resource advantages, such as hot springs, grasslands, streams, seas, rocks, ancient trees, etc.
In terms of regional planning, Taiwan's current leisure agriculture has deviated from the early "point" business methods, but instead "point, line, and surface" connected marketing, which makes it easier for travel agencies to package different travel routes and conduct classified marketing.
Agricultural and tourism interaction, achieving a win-win
Leisure agriculture, many of which come from travel agencies, and Taiwan's leisure agriculture experience is to realize agricultural and tourism interaction. On the one hand, leisure agriculture can provide products for travel agencies.On the other hand, travel agencies can provide a stable source of customers for leisure agriculture, which is a win-win situation.
Taiwan leisure farms are well-designed, most of which are distributed on tourist routes, and each scenic spot can be combined with tourism, which guarantees the source of customers. The integration of segmentation and regionalization has achieved considerable results.
For example, Miaoli County Nanzhuang Township Leisure B&B Area has nearly 80 rural homestays. Relying on these B&Bs, the village has developed the century-old Osmanthus Alley into a characteristic tourist street, which has driven the development of Hakka specialty catering, special flavor snacks, special handicrafts and other related industries, so that tourists can experience the different farm styles while experiencing the local characteristics in a more comprehensive manner.
Facts have proved that leisure agriculture must have a certain scale to form landscape effects and industrial agglomeration effects, and can it be used to form lines and scattered areas to provide urban tourists with a one-day, two-day or even multiple-day tourism product portfolio, thereby improving economic benefits.
