Taiwan's leisure agriculture is dazzling and vibrant. It combines the new business model of "agriculture + tourism", and combines the characteristics of agricultural production, life and leisure, and ecological protection. It integrates food, accommodation, transportation, travel, shopping, and entertainment, and has unique scale and characteristics.
Taiwan has many good leisure farms and parks well-known at home and abroad, such as "Taiwan Yi", Qingjing Farm, Yongling Farm, Taomi Ecological Village, etc., with beautiful mountains and rivers and beautiful scenery, and has the functions of agricultural leisure and education and learning, and has also achieved industrial integration. By the end of 2014, Taiwan's leisure agriculture has developed 1,244 leisure farms, providing nearly 200,000 jobs; in recent years, it has grown to 2,000. Leisure agriculture is in full swing. It not only develops agricultural production, effectively solves the difficulties of traditional agricultural operation, maintains the ecological environment, and expands agricultural tourism, but also meets people's leisure needs, increases farmers' income, prospers the rural economy, and becomes an important part of Taiwan's agriculture.
There are already a lot of content on the Internet about Taiwan’s leisure agriculture, such as: integrating emotions to show personality, accurate positioning and distinctive themes, planning and management in place, drawing materials on the spot to turn stones into gold, making specialties stronger and better festivals, etc.... You can search online, so I won’t repeat them here. I am just here to add 5 points that Taiwan’s leisure agriculture is easily overlooked:
1. Only with healthy agriculture can there be good leisure agriculture. Do leisure agriculture and don’t forget to improve soil and rational fertilization.
Taiwan leisure agriculture is based on exquisite agriculture. Agriculture is based on soil.
What everyone doesn’t know is that in the 1960s, with the development of industrialization, Taiwan’s agriculture once faced serious pollution and food safety problems. After 1965, arable land decreased, agricultural products (especially high-quality fruits and non-seasonal vegetables) prices rose, and farmers' infringement of fertilizers and pesticides was very serious. With the acceleration of industrialization, farmland pollution is serious. According to investigations, Taiwan's soil pollution is more serious, including copper, nickel, zinc, manganese, and arsenic. In addition, the development of aquaculture fisheries has extracted a large amount of groundwater, causing strata sinking, seawater backflow, soil alkalization, etc. In the late 1980s, the proportion of unqualified agricultural products in the Taiwan market once reached more than 30%. The sound of non-toxicity gradually arises.
Under this circumstance, after the 1980s, Taiwan actively advocated healthy agriculture, soil improvement and rational fertilization. Under the policy of developing exquisite agriculture, Taiwan's finance provided real money support: from 1985 to 1988, nearly NT$300 million was invested, mainly for farmland water conservancy, soil restoration, and improvement of agricultural facilities; policies were introduced to support and guide the production of organic agriculture, and listed natural ecology and resource protection, pollution prevention and control, and improvement of agricultural production environment as governance projects. Organic agriculture is included in a project vigorously promoted by counties and cities. Encourage the self-made and application of organic fertilizers, formulate a "farmland sustainable production cultivation plan", and provide subsidies for the construction of some "compost houses". The land rotation farming system will be adopted. For fallow land, a subsidy of NT$5,000 per mu will be given annual subsidy of NT$5,000 per mu.
Strengthen policy supervision and promotion of pesticide residues and safety testing of agricultural products. The promotion of safe use of medicines, reducing pesticide cultivation and organic cultivation (no pesticides and fertilizers) is increasing. Establish a full-process quality and safety control and quality traceability system from "field to dining table". Since 2004, Taiwan has promoted the demonstration plan for agricultural product resumes to build a "safe agriculture" development model and established a strict "agricultural product production and sales resume" system in the production link.
Taiwan passed the "Excellent Agriculture Health Excellence Program" proposed by the "Committee of Agriculture" on May 7, 2009. One of the three main axes is healthy agriculture: providing a clean production environment, promoting reasonable production methods, achieving harmonious relationship between production and ecology in a pollution-free agricultural environment, allowing people to eat healthy and safe agricultural products, while leaving a beautiful ecological environment for their descendants. Healthy agriculture builds a crop health management model, promote Jiyuanpu's safe fruits and vegetables, CAS excellent agricultural products, production and sales history, and organic agriculture, from farm to table to verify safety, establish a safe and seamless management system for agricultural products, and gradually move towards the ideal of a non-toxic agricultural island.Cooperatives and many non-governmental organizations have successively promoted the promotion of three reductions and one province (water reduction, fertilizer reduction, pesticide reduction, resource reduction), and organic agriculture, hoping to reduce the toxicity of fertilizer abuse. High-efficiency leaf fertilizer and soil improvement (adjusting) agent were introduced from abroad in the 1980s and developed by itself in Taiwan.
At present, the total amount of fertilizer used in Taiwan is decreasing, and the average application of chemical fertilizers is showing a decreasing trend. Fertilizers tend to be compounded and re-organized (the amount of compound fertilizer is increasing, and the amount of elemental fertilizer is decreasing), pay attention to rational fertilization, pay attention to the application of new fertilizers and biotechnical fertilizers such as high-efficiency leaf fertilizer, soil improvement agent , trunk injection, etc., not only should we provide nutrients to crops, but we should also improve soil, promote crop nutrient absorption and disease resistance.
After years of development, a series of data show that overall, Taiwan’s agricultural products have achieved significant results in safe agriculture, healthy agriculture, and organic agriculture, and have become the basis for Taiwan’s leisure agriculture. Creating safe and secure products has also become a conscious action for new farmers in and leisure farms.
For example, the "Guaguayuan" brand founded by the Xinhua sweet potato production and sales team has always adhered to the "Three An" business philosophy: "safe" raw materials, "stable" quality and "safe" products, and constantly developed new varieties. In particular, the development of "ice-roasted sweet potatoes" has broken the traditional eating methods, enhanced the brand effect, brought huge business opportunities and development space to the company, and won a series of honors, such as winning the Tainan District Brand Certification Promotion Competition in 2004, and the "Guaguayuan" roasted Hanji Gift Box won the only double special award in Taiwan Food Souvenirs, etc., "Guaguayuan" has become a famous brand famous in Taiwan and Japan due to its rational brand strategy, clear development ideas and accurate market positioning, and has played an important role in expanding the scale of agricultural products and extending the industrial chain.
2. Taiwanese farmers have not focused on the development of leisure agriculture, but have focused on creating special projects and deepening the tourist experience through creativity and design.
For example, the idea of "ecology as the body, industry as the use" in Taomi Village, Taiwan in the earthquake-stricken area has been practiced. Some of the waste farming has increased the species of Taomi community by 50 times. Visitors can come to Taomi to see frogs in March, fireflies in April, in May, tung tung flowers in June, and during the summer vacation in August and September, Taomi is also an ecological classroom for children. They watch aquatic animals and plants in the wetlands during the day, and catch frogs and snakes at night...
Taomi Village built an artificial lake on the earthquake ruins. Several springs were set up by the lake, holding up a small boat, and a mast was erected on it. People stood on the boat, and could experience the shaking feeling of the earthquake, and called the boat "shaking memory".
Another example is micro-innovation in souvenirs. Famous at home and abroad, Tomato United Nations Jinyong DIY Farm adds new tomato varieties every year, and combines tomatoes from various countries with the "United Nations Tomato Gift Box" so that tourists can taste tomatoes from various countries, in one gift box. Many leisure agriculture practitioners in mainland China have also experienced this point, so they have summarized a concept, which is also what our Agriculture Valley Business School often conveys to everyone: is light for decoration and heavy for decoration. Light assets and focus on operations.
3. Taiwan's leisure agriculture breaks through the scope of traditional agriculture and can explore local natural and cultural resources, and integrates tourism, catering and other comprehensive operations to provide people with leisure services. The diversification of product operations has been achieved, and the combination of tangible products and intangible products: the products that leisure agriculture can provide, in addition to physical products, also include "situation consumption" products such as wonders, atmospheres, scenery and themes, which have attracted the attention of many tourists.
Taiwan's prosperous leisure farm is particularly good at discovering and exploring local historical and cultural resources, such as grass weaving, rattan weaving, carving, handicrafts, local dance, drama, music, historical and historical stories, and legends. Through novel and creative ideas, it creates a distinctive brand.
For example, Taomi Village in Taiwan contains rich ecological resources. There are 29 native species of frogs in Taiwan, 23 species of peach rice, 143 species of dragonflies on the island of Taiwan, and 56 species of peach rice were found. With the help of the local government, Taomi villagers have tapped their resource potential. Continuously promote various frogs and colorful dragonflies, design various cute cartoon images of the two small animals, spread out to eye-catching locations in the countryside, and encourage villagers to do their hands, use paper, cloth, stone and other rural materials to make handicrafts, which soon turns Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
Referring to Taiwan’s experience, is there more room for exploration in the mainland with more cultural resources?
4. Pay attention to division of labor and cooperation, and emphasize alliances in the same region.
A considerable part of Taiwan's leisure agriculture has been enterprise-oriented, or the cooperation and division of labor in different service fields has been achieved, achieving a comprehensive combination of tourism, accommodation, catering and entertainment. It is obvious that this has made great progress compared to many small and complete services in many so-called tourism agriculture, and every household has carried out similar service activities, which can greatly reduce costs and increase utility.
From this point of view, if you do leisure agriculture and rural tourism, organized rural collectives, cooperatives, and enterprises should have more promising opportunities than individuals. For example, the cooperation base that Agriculture Valley has visited many times: Zhonghaoyu Village, Zibo, Shandong. It is to organize the villagers of the entire village, "resources turn into assets, cash turn into stocks, and villagers turn into stock investors", conduct good division of labor, cooperation and planning and marketing, and through more than 10 years of hard work, it has produced good results.
5. Have goals: have conceptual depth
For an industry to develop continuously, it must have long-term goals. It can be said that Taiwan has clear goals for the development of leisure agriculture, from the entire industry to specific farm projects.
Taiwan’s outlook for leisure agriculture is: integrate relevant government plans as the main axis, take team guidance and sustainable management as the policy, create a three-level industry integrating production, life and ecology, and create a rural society with the value of life and dignity, so as to recreate rural hopes and promote the efficient and internationalization of the agricultural industry.
or above is the government’s goal for the entire industry. So, what are their goals when it comes to specific farms and projects?
Lifestyle!
Taiwan introduced the concept of happiness ("Lifestyles of Health and Sustainability" is an emerging lifestyle group from the West, transliterated from LOHAS, and is the abbreviation of English Lifestyles of Health and Sustainability. "Healthy, happy, environmentally friendly, and sustainable" is the core concept of happiness.), and combined with agriculture, it is called "Lifeful Agriculture", emphasizing a "healthy and sustainable lifestyle", with the purpose of "reshaping the rural style and creating a happy leisure island".
It can be said that the reason why Taiwan’s leisure agriculture is famous at home and abroad is that it has achieved the integration of the lifestyle of "happy agriculture", and has combined the industries related to agricultural in-depth tourism, including forest ecological tourism, leisure industry, and boutique industries such as rural tourism, coastal fishery tourism, agriculture, forestry, fishery and animal husbandry, with consumers’ demand for leisure lifestyles.
Since September 2015, Agriculture Valley Business School has set a precedent for domestic leisure agriculture manager training, once a month and never interrupted. Over the past three years, more than 2,000 new farmers who have been transformed and upgraded in 31 provinces and cities have been trained. Through communication and interaction with these about 2,000 students, we feel this situation: leisure agriculture and rural tourism: macroscopic joy, microscopic sorrow. It's not easy to manage. We are increasingly feeling the need to ask the question: What is the highest level of leisure agriculture in ?
The highest level of leisure agriculture and rural tourism, and what we need to do in the end is life and lifestyle! The model and benchmark of Taiwan’s agricultural product cultural and creative brands “Palm Grains”, what they pursue and realize is to spend 11 years to “sell Taiwan’s lifestyle”.
In fact, this point can also be resonated with the experience exchange of well-known leisure agricultural projects in mainland China.Benchmark projects for domestic leisure agriculture and rural tourism: Guo Zhanwu, the head of Yuanjia Village, Shaanxi, said: The Yuanjia Village model is not afraid of others imitating or even copying. Why? We sell the daily lifestyles of the people in Guanzhong. "We must make our lives a trip"!
*Above is the content we summarized from the media, researchers, and industry insiders on-site inspections and research for reference by new farmers and friends across the country.
How do new farmers transform and upgrade their agriculture? How to learn from Taiwan and how to make good high-value agriculture that is popular in the market? A large number of Taiwanese agricultural technicians and agricultural investors are optimistic about the mainland's resources and broad market, and are willing to bring capital, advanced agricultural technology and management experience to the mainland. From June 15th to 17th, Beijing's "Methods of Creating Premium Agriculture: Special Agricultural Training Camp for Premium Agriculture", two senior experienced people who have experienced the development of Taiwan's fine agriculture (fine agriculture) and have been engaged in agriculture in the mainland for decades, Liang Weihai, founder of Green Times (Tianjin) Agricultural Technology Co., Ltd., consultant of the Vegetable Association of the Ministry of Agriculture of Malaysia, and senior Taiwanese agricultural expert Liang Weihai (called "Taiwanese old farmer"), who has been focusing on agriculture in the four north regions for 20 years in China, and Chen Xinfa, a senior Taiwanese who is an executive of Tianjin Juxin Park, a domestic benchmark enterprise. From the perspective of Taiwanese people who understand mainland agriculture, they share with you:
❶The cognition, ideas and practical practice of fine agriculture
❷The development experience of Taiwan's fine agriculture
❸Boutique agricultural technology cases, etc.
html From June 15th to 17th, Beijing's three-day practical learning, and experts from Taiwan, Japan and mainland China, gave new ideas to colleagues to avoid detours on the road to employment. Start the road to creating high-quality agriculture!●After the greenhouse house is rectified, I don’t know what to do on the greenhouse and farmland...
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