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During the Travel Expo, a variety of wonderful cultural and tourism experiences will be presented one after another. The picture shows the live exhibition of the 2019 Guangdong Tourism Expo. Photo by Kong Jianfeng |
Today, the 2020 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Travel Expo") kicked off in Guangzhou. This year's Tourism Expo lasts for three days. It is the first major international cultural and tourism event in Guangdong held in the context of the current phased results of domestic epidemic prevention and control, important progress has been made in resumption of work and production, and the order of economic and social operation has also accelerated its recovery.
Southern Daily reporter learned from the organizer that this year's Tourism Expo will include groups from more than 40 countries and regions in China, and more than 20 provinces, cities, and autonomous regions in China participating in the exhibition, and the 21 prefectures and cities in the province also participated in the exhibition. Shaoguan City made its debut as a "tourist destination partner" for the third consecutive year. Huizhou City held the "Huizhou Souvenir Festival" to stimulate consumption potential, and the Guangdong-Hong Kong-Macao Greater Bay Area Arts and Crafts Expo was also held at the same time. During the exhibition, a number of industry exchange activities will be held, inviting experts, scholars and industry experts to discuss new trends and new ideas for the development of the cultural and tourism industry under the normalization of epidemic prevention and control. At the exhibition site, consumers can not only enjoy the dual benefits of cultural and tourism subsidies and corporate concessions, but also a variety of wonderful cultural and tourism experiences will be presented one after another, full of exciting.
multiple discounts plus domestic high-quality quality tours debuted at the tourism exhibition
This year's Tourism Expo is the first cultural and tourism exhibition after the recovery of cross-provincial and provincial team tours. In order to promote the recovery of the consumer market and implement policies to help enterprises and benefit the people, the Provincial Department of Culture and Tourism issued 10 million Guangdong cultural and tourism subsidies on the 1st of this month. After citizens receive cultural and tourism consumption coupons online, they can enjoy the discount on all kinds of cultural and tourism products sold by exhibitors on the spot.
At the same time, various exhibitors also gave the greatest efforts to benefit the people at the Tourism Expo, which can be used with cultural and tourism consumption coupons, allowing tourists to enjoy a rich tourism-quality meal. The reporter learned from Guangzhiyou that this year the agency launched thousands of special cross-provincial and provincial tourism routes at the exhibition, with the largest drop of 56%, and the departure date ranged from September this year to April next year. During the
travel exhibition, China National Travel Service will launch nearly 1,000 preferential travel products. The province's travel is mainly 1-3 days of natural ecological leisure, beaches, islands, and hot spring health tours; in terms of out-of-provincial travel, the agency has also launched travel exhibition-related discounts for recent popular domestic tourist destinations such as East China, Yunnan, Guizhou, Northeast, Northwest, Hainan, etc.
After the summer vacation, the tourism market entered the traditional off-season. Affected by the epidemic, this year's autumn outing is characterized by few people and beautiful scenery and high cost performance. Many travel agencies have launched cost-effective routes with themes such as autumn appreciation, photography, and blessings. Among them, the Ejina Banner pure play train, which is included in the China National Travel Guangdong Company, has not only enjoyed the autumn scenery of the poplar forest, but also arranged supporting services such as medical staff and caring and accompanying the whole process. Routes such as going to Tengchong, Yunnan to enjoy ginkgo and taking photos in Northwest autumn have also attracted the attention of many customers.
As tourists' demand for privacy, freedom and comfort, in-depth experience continues to rise, small group travel has become a "dark horse" favored by customers. In order to better meet the upgrading of market consumption, the "private group" series of products will also become a highlight of the Tourism Expo.
reporter learned from the organizer that this year, more than 20 provinces, cities and autonomous regions in China, including Beijing, Guangxi, Shaanxi, Hunan, Guizhou, Jiangxi, etc., participated in the exhibition. Guangdong's counterpart assistance and counterpart support areas such as Ganzi, Bijie, and Linzhi also actively participated in the exhibition, demonstrating the current status and latest achievements of the integrated development of the domestic cultural and tourism industry. In the province, Shaoguan City has made a wonderful appearance as a "tourism destination partner" of the Tourism Expo for three consecutive years. It will bring dozens of local A-level scenic spots, star-rated hotels, star-rated homestays and other companies to participate in the exhibition, focusing on displaying intangible cultural heritage and creative products, red tourism routes and study tour courses. Huizhou City will create the "Huizhou Tourism Souvenir Product Exhibition" at the Tourism Expo site and hold the Huizhou Souvenir Festival to stimulate consumption potential.
new scenarios for cultural and tourism integration are launched and technology interactive experience is rich. It is worth noting that the new achievements in the development of new cultural and tourism formats in Guangdong in recent years will also be presented at this tourism expo.Among them, cultural and tourism technology companies such as Juyou Technology, Dichuang Culture, Zhilian System, Fengye Culture Technology, and Zhishebao will unveil technology experience products such as VR, immersive holographic theaters, 3D printing, 3D cultural and creative, intelligent explainer, and smart tourism systems. The combination of "tourism + technology" will bring refreshing technological interactive experience to the audience. The combination of
"Travel + Intangible Cultural Heritage" also has many highlights. The booth of Shaoguan City will set up a cultural and creative intangible cultural heritage display area, and will bring Renhua intangible cultural heritage project exhibition "Fifth Update Chicken Season Song" at the promotion conference; Jieyang City will bring the intangible cultural heritage green lion exhibition to the Tourism Expo for two consecutive years; Qianxi County, Guizhou will bring the live demonstration of intangible cultural heritage products pyrification gourds... Intangible cultural heritage exhibition activities such as singing and dancing, talent, instrumental music, and opera will be staged one after another.
This year's Tourism Expo is the third consecutive year that it has set up a study tour exhibition area. Nearly ten outstanding study tour destinations and study tour service institutions participate in the exhibition, providing study tour products from red history, cultural monuments to scientific and technological venues, life experiences, etc., to create a "new scenario of integration of culture and tourism". Luofu Mountain Scenic Area will participate in this Tourism Expo with its unique tourism resources and new research and study tour products. According to Su Junchang, the head of Luofu Mountain Research and Study, this year, while improving the infrastructure within the scenic area, the Luofu Mountain Scenic Area will launch a series of colorful study and education experience projects with the diverse cultures of Luofu Mountain as the theme to deepen young people's understanding of Chinese studies, red, traditional Chinese medicine, folk customs and other cultures.
Guangdong Provincial Study and Study Travel Association also came to participate in the exhibition. According to Huang Hanxiang, the deputy secretary-general of the association, the exhibition was mainly to promote the resumption of work and production of the study travel industry, and to further popularize the concept of study travel to the public, display and promote high-quality study and study courses, and also attract more companies to participate in this industry.
"This year, under the influence of the epidemic, although the study and study activities in the first half of the year have decreased, many study and study destinations have also taken this opportunity to practice their 'internal skills'. Combined with the special training for study and study tutors carried out by the association since last year, the professionalism and content of study and study courses in the province have been greatly improved this year." In Huang Hanxiang's view, these new improvements are also very worthy of anticipation at the exhibition.
has emerged in industrial tourism in recent years. In the study and study tour exhibition area, including DJI, Shenzhen UBL and other technology companies, the content of scientific and technological research will also be presented on site. Guangdong has advantages in manufacturing. Huang Hanxiang believes that in the future, combining the unique advantages of manufacturing and high-tech enterprises, Guangdong's study tour will have great room for development. We hope that with the promotion of the government, we can absorb more outstanding enterprises to join this industry, create the "City of Science and Technology Research and Study" and "City of Manufacturing Research and Study" and so on, becoming the golden signboards of Guangdong's study and study.
has a high proportion of overseas exhibitions and can also experience exotic styles on site
. Currently, outbound travel has not been restarted, but this year's Tourism Expo still maintains a high proportion of overseas exhibitions. It is understood that representatives of institutions in China and Guangzhou, including Thailand, Japan, Sri Lanka, Tunisia, Cuba, France, Italy, Poland, Portugal, Spain, Ukraine, Samoa, Fiji, Hong Kong, China, and Macau, participated in the exhibition, and continued to create brand exhibition areas such as "Quality European Pavilion" and "African Tourism Pavilion". Several European destinations will jointly organize the "European Tourism Destination Exchange Activity" to explore the restart of tourism cooperation between Europe and China after the epidemic and the tourism market trends under the new normal.
Against the backdrop of normalization of epidemic prevention and control, the Guangdong Tourism Expo is committed to strengthening international cultural and tourism exchanges and cooperation, and expanding the influence of Guangdong's tourism industry in the global market. It is worth mentioning that the first "remote exhibition" model is established, with a "cloud promotion center" set up at the Tourism Expo site, providing exhibition opportunities for many destination countries such as Malaysia, Morocco, Mongolia, Ireland, Mexico, etc., and maintaining contact and publicity and exposure between overseas tourist destinations and the Guangdong tourism market.
more than 6 overseas destination tourism bureaus come to promote it with local special tourism resources, and the audience can experience the local cultural charm and unique style up close. At the Thai booth, consumers can experience Thai massages on site and participate in the ticket draw.While introducing the new niche tourism route, the Spanish Tourism Bureau will also bring its national treasure flamenco performance at the exhibition site. This music and dance art was declared an intangible cultural heritage by UNESCO in 2010.
The Korea Tourism Development Bureau will bring the Korean Tourism and Culture Experience Center (KOREA PLAZA) to the exhibition to introduce it to the public, which can provide people with opportunities to experience and understand Korean culture continuously. In addition to providing free and practical travel materials, the center also operates cultural lectures such as Korean language learning courses, Korean beauty courses, etc. In addition, cultural experience activities represented by Korean server try-ons and Korean sachet making are also highly favored by many citizens.
Due to the epidemic, the global tourism industry has been greatly affected. Indi Le, director of the Guangzhou Office of the National Tourism Administration of Thailand, said that in the future, tourists will pay more attention to safety, health and sustainable development of the environment, and travel on a small but precise scale. "We will pay more attention to tourists who enter Thailand for multiple trips, attracting more tourists through storytelling, interesting products and activities. In addition, we will pay more attention to the application of digital information technology to cultivate tourists' confidence in Thailand's tourism brands." Before the outbound travel is opened,
, the Korea Tourism Development Bureau will focus on online cloud tourism and take tourists to visit South Korea online through emerging communication methods such as live broadcasts, maintaining South Korea's popularity in the hearts of tourists, and laying the foundation for tourists' travel after the market is opened. In addition, the Korea Tourism Development Bureau will also focus on promoting Korean culture, such as online and offline activities related to Korean musicals, Korean waves, and Korean language learning to maintain people's concern for Korean tourism.
is worth noting that as a platform provided by industry in-depth exchanges and negotiations, this Tourism Expo has successfully attracted 11 buyer groups, with the number increasing compared with last year. There are 5 buyer groups outside the province, the same as last year. There are 2 more buyer groups in the province than in previous years, with a total of 6. Two buyer and seller pairing meetings will be held on site to find business opportunities for the industry to negotiate and find business opportunities during the epidemic.
Southern Daily reporter Zheng Jielin Zhou Renguo
