Taiwan Pastoral Complex (ecological leisure agriculture) has one thing in common, that is, they all love rural pastoral life in particular. At the same time, from the government to the operators, they do not pursue short-term huge profits, but pay great attention to the protection of the ecological environment from the beginning. After more than 20 years of development, Taiwan's pastoral complex (ecological leisure agriculture) has achieved great achievements and has a high reputation internationally.
The development of Taiwan pastoral complex (ecological leisure agriculture) not only creates green mountains and beautiful water, but also produces considerable economic benefits. So what are the good methods for reference in Taiwan pastoral complex?
Integrate feelings to show personality
The person in charge of Taiwan’s leisure farms loves rural pastoral life. Everyone has the original intention of building a leisure farm. Some even want to fulfill a childhood dream. They do not care about the small profits in front of them, but pay great attention to the protection of the ecological environment from the beginning. In the process of construction and operation, they constantly integrate their creativity and compare the farm to their own art works. Guests can clearly feel the owner’s artistic style and personal pursuit.
accurate positioning, distinctive theme
Taiwan leisure farms have distinctive themes and outstanding personalities. These themes include fruit picking, bamboo, herbs, tea, famous flowers and other grass ornaments, insect collection, dairy sheep, cows, crabs, crocodiles, ostrichs and other experiences, and are constantly innovating, making tourists always full of novelty.
For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, has sunflowers planted all year round and is open for free to visit. There is also a "both farm" that specializes in the insectivorous plant , including Nepenthes , Venus flytrap , blanket moss, bottle grass , etc.
Many farms know the characteristics of the farm when they see the names. For example, the "Xuanzhi Garden" mainly consists of vanilla, the "Flying Cow Ranch" mainly consists of dairy cows, the "Binlang Phalaenopsis Sightseeing Farm" mainly consists of orchids, and the "Flower Blooming Farm" planted a large number of precious forests and exotic flowers and plants.
Continuous innovation and colorful creativity
For example, the traditional project Yetuo T-shirt of Toucheng Farm is constantly launched with new patterns, often with new ideas, and fixed customer sources can come to consume repeatedly.
Jinyong DIY Farm adds new tomato varieties every year, and combines tomatoes from various countries with the "United Nations Tomato Gift Box" so that tourists can taste tomatoes from various countries, in one gift box.
Taomi Village built an artificial lake on the earthquake ruins. Several springs were set up by the lake, and a small boat was held up with a mast on it. People stood on the boat, and could experience the shaking feeling of the earthquake and named the boat "shaking memory".
In-depth experience Qilerong
Leisure farms all have facilities for multiple people to enjoy, such as barbecue area, fruit picking area, game area, farming experience area, etc.
Some also have baking areas full of fun in rural Taiwan, providing tourists with fun in the earthen kiln roasted sweet potatoes and roasted earthen kiln chickens; some hold agricultural-related educational activities and fun competitions from time to time; some provide opportunities to contact animals on the field, and tourists can experience the life of the pasture farm by feeding calves, squeezing milk, and drinking raw milk.
is a popular place for farmers. It is not only a leisure and entertainment, fun, but also a good place for practice and learning. The farm mainly receives teachers and students in the school and is used for graduation trips or outdoor teaching. On weekends, it mainly attracts guests on family vacations, and has business every day. For example, "Taiyi Ecological Education Farm" has carefully designed different areas such as flower arrangement life hall, talent classroom, parent-child play area, flower maze, romantic hut, butterfly beetle ecological hall, etc. Visitors can visit in sequence.
local materials, dot stones into gold
Taiwan leisure farms are particularly good at discovering and exploring local historical and cultural resources, such as grass weaving, rattan weaving, carving, handicrafts, local dance, drama, music, historical and historical stories, and legends. Through novel and creative ideas, they create a distinctive brand.For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 native species of frogs in Taiwan, 23 species of peach rice, 143 species of dragonflies on the island of Taiwan, and 56 species of peach rice were found. With the help of the local government, Taomi villagers have tapped their resource potential.
continues to promote various frogs and colorful dragonflies, designing various cute cartoon images of the two small animals, spreading them in eye-catching locations in the countryside, and encouraging villagers to do their hands, using paper, cloth, stone and other rural materials to make handicrafts, which soon turns Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
Farming-oriented and far-sighted
Most of the largest leisure farms in Taiwan have taken the lead in setting up professional cooperatives, and they have a very clear understanding of the potential economic benefits and market sales of the products. With the help and guidance of the Farmers Association, farmers have also become production experts, distribution experts and market analysts themselves.
They focus on the international market sales of products, are good at capturing changes in the international market, and constantly establish and expand trade relations in new international markets. For example, the phalaenopsis cultivated in Qing Poland Garden, the original mother imported from Japan, and the technology of the farmers' association is taught, and the parent cloning technology and traditional pollination technology are used to cultivate and reproduce excellent new seedlings. The cultivated flower seedlings are closely linked to the international market, and order orders are two years in advance with Japanese and American customers.
Deep processing of deep processing of benefits
Taiwan's deep processing of agricultural products from fresh fruits, fresh storage, dry product refining to ingredient extraction to making mask creams and skin care and beauty products, etc., has a complete series of production, production and packaging technologies, which greatly extends the industrial chain. For example, Jiupin Lotus Ecological Education Park has its own system of agricultural product processing and sales centers or outlets. The processes of various agricultural products from product processing, refrigeration, spray-killing treatment to sorting and packaging are not complicated, but their series of products are dazzling, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products.
Another example is that of Nantou County Xinyi Township Farmers Association introduced young people to return home, relying on local plum specialties, designed dozens of special products, and creatively packaged them to become the most distinctive agricultural products and the most popular tourist merchant in the local area.
planning is in place. The management is in place. The government departments in Taiwan directly participate in the planning and guidance. The agricultural administration department is responsible for the management and consultation of leisure agriculture, providing subsidies and loans. It also issued various relevant regulations and management methods without delay, and formed a complete set of application and approval systems. From the provincial level to cities, counties, districts, townships and even small to a farm and farmers, most of them have short, medium and long-term plans, including guiding ideology, market positioning, development principles, project settings, funding budgets, benefit analysis, etc., which gradually leads to the regularization and proceduralization of leisure agriculture, and has effectively promoted the development of leisure agriculture.
The construction of each leisure farm is carefully planned, designed and constructed. All house construction and accommodation have the style characteristics of rural architecture, and try to explore local resource advantages, such as hot springs, grasslands, streams, seas, rocks, ancient trees, etc. In terms of regional planning, Taiwan's current leisure agriculture has deviated from the early "point" business methods, but instead "point, line, and surface" marketing, which makes it easier for travel agencies to package different travel routes and conduct classified marketing.
is reasonable in layout of agricultural tourism interactive
Taiwan's leisure farms are reasonable in layout, most of which are distributed on tourism routes, and each scenic spot can be combined with tourism, which guarantees the source of customers. The integration of segmentation and regionalization has achieved considerable results.
For example, Miaoli County Nanzhuang Township Leisure B&B Area has nearly 80 rural B&Bs. Relying on these B&Bs, the village has developed the century-old Osmanthus Alley into a characteristic tourist street, which has driven the development of Hakka specialty catering, special flavor snacks, special handicrafts and other related industries, so that tourists can experience the different farm styles while experiencing the local characteristics in a more comprehensive manner.
Yilan County has also formed regional rural tourism destinations such as Gengfang Leisure Agricultural Zone and Beiguan Leisure Agricultural Zone, reaching a certain industrial scale and having regional characteristics; the various leisure agricultural business units within the region have formed a good situation of mutual driving and mutual complementation in the resource and source markets.
Facts have proved that pastoral complexes must have a certain scale to form landscape effects and industrial agglomeration effects, and can they form lines and scattered points to provide urban tourists with a one-day, two-day or even multiple-day tourism product portfolio, thereby improving economic benefits.
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