Recently, major e-commerce and social platforms, cultural and tourism vertical portals, travel agencies, scenic spots and hotels have launched the "Double 11" promotion. A reporter from Nandu Wancai Society learned that this year, tourism products are "stocking up" and prices are taking the "cost-performance ratio" route. Hotels, airlines, and travel agencies have all joined the carnival season, and online and offline multi-channel marketing.
Marriott , Accor, Wanda and other first new products
Many airlines have joined the "carnival season"
Air tickets and hotels are best-selling "hard currency" on Double 11 every year. South China Southern Airlines has launched a special package for air tickets + hotels this year, starting from 199 yuan to sell hot hotels, and the special package for aircraft wine starts from 599 yuan. Hotel groups such as Marriott, Accor, Wanda, Intercontinental, Hyatt have successively launched new products in their official flagship stores of Fliggy . Accor Group has created a new paid membership program for Chinese consumers: Accor Primordial Card. The Accor card is valid for one year after activation. Consumers can directly exchange hotels in nearly 100 destinations of Accor's 13 major brands, including lifestyle and high-end luxury brands, including Raffles, Fairmont, Sofitel, Pullman and other lifestyle and high-end luxury brands. In addition to accommodation, this card also has various differentiated experiences, including 14 rights including free rooms, 50% off hotel coupons, 30% off hotel coupons, catering rights, administrative lounge, SPA discount, red wine for meals, and cake for meals. This year, more than 20 products are sold on Fliggy Double 11. Among them, the ski package of Wanda Jinhua Resort in Qishan around Beijing, the national 69 store Tongdou package, and the Dali Shuanglang Wanda Meihua Garden. Pushu sea view room package are all new products this year.
Nandu Wancai Society reporter also learned that during Double 11, many airlines' gold and silver cards officially joined the "carnival season". On October 28, more than 20 airlines launched rapid member upgrade services on Fliggy. After Fliggy's corresponding level members participate in the activities and complete tasks, they can quickly become members of the airline's gold card, silver card and other members.
Stopping hotels, hot springs, and delicious food
Travel agencies online and offline multi-channel marketing
Tik Tok, Xiaohongshu, WeChat Video Account, etc. have also become consumers' "Double 11" stocking platforms. In terms of local hotels, local well-known brands such as White Swan Hotel, China Hotel , Baiyun Hotel , Guangzhou Hotel and other local well-known brands have launched promotions to highlight urban micro vacations. In addition to guest rooms, packages often include buffets, fitness facilities, etc., which are strengthened in connected accommodation and parent-child activities. Hot springs and coastal hotels are also the focus of promotions in the province. Guangdong Hot Spring Hotel was broadcast live on the video account on October 25, with the transaction volume of exceeding 110,000 yuan.
As for travel agencies, Guangzhiyou adopts the form of online and offline multi-channel participation, with the theme of "11·11 Travel Carnival ". The event time is November 1-November 11, 2022. The promotional product categories include autumn colors, winter tours, off-season island cold-proof products, hot springs/food/direct train products, one group, boutique small group and resort hotel packages, etc.
Guangzhiyou Yiqixing platform will launch a large number of "only priced" hot travel products during the event. Citizens and tourists can also receive a full discount coupon package with a total discount of 1,111 yuan through Guangzhiyou official website from October 31 to November 11. The coupon usage time is November 1 to November 11. On November 11, users can also participate in the turntable lottery when logging into the official website of Guangzhiyou. They can receive a maximum of 1,111 yuan without threshold coupons.
In order to meet customers' travel needs in autumn and winter, Guangdong China Travel launched the theme event "73rd Anniversary of the Si Month and Double Eleven". According to the analysis of the results of pre-customer surveys, 50% of the customer groups pay high attention to the products of "pure play without shopping", "quality travel" and "in-depth tour". This event specially launched a series of high-quality products such as domestic autumn entertainment and surrounding hot spring hotels. Among them, domestic tourism is mainly promoted in low-risk areas and seasonal restrictions, such as Guilin, Guangxi, Wuyuan, Jiangxi, Tengchong, Yunnan, and Northeast Ice and Snow.
Editor: Nandu·Wancai Society reporter Xu Kun
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