In the early morning of September 13, Beijing time, Apple held a 2018 autumn new product launch conference at the Jobs Theater. In more than two hours, in addition to the routine updates of mobile phone products, Apple did not release new features that made people shine, and this press conference was therefore called "the most boring Apple launch conference in history."
But for fans of NBA, especially for Suns fans, this press conference is worth watching, because former NBA star Steve Nash (Steve Nash) personally took part in the demonstration of an application called HomeCourt.
Nash demonstrated the HomeCourt software with the founder of NEX TEAM
Homecourt is a basketball training software equipped with artificial intelligence technology. Users only need to set up their phones, and the software will automatically identify the basket and court. Then, when people on the field start shooting, the software will capture the athlete's shooting movements in real time, record data such as hit rate, and inform the user in voice, thereby improving his shooting skills.
This software was invented by technology startup NEX TEAM, and most of the company are former employees of Apple. Because of its ease of operation, players from more than 50 countries are currently using it. On July 18 this year, Nash invested in the app with Dallas Mavericks owner Mark Cuban (Mark Cuban), Hawks player Jeremy Lin , and former 76ers general manager Sam Hinkie.
As one of the representative figures of the NBA 96 Golden Generation, Nash is the first foreign player in NBA history to win MVP for two consecutive years. In addition to his elusive pass, Nash's elegant and stable shooting was also praised. If you want to choose an investor and let him display a software that can improve shooting technology on the spot, this candidate will be Nash.
Nash delivered a speech at the Hall of Fame induction ceremony
On September 8th this year, Nash was inducted into the Naismith Basketball Hall of Fame. In fact, since he officially retired in March 2015, he has actively participated in some investments. From a professional player to an investor representative, how did he complete his identity transformation?
Everything has to start from 2008. That year, Nash worked as a free intern at Deutsch for three months. This is a marketing communications service company headquartered in New York. During the internship, Nash began to get familiar with Michael Duda, who was an advertising manager at the time. Two years later, Nash and Duda jointly established a marketing consulting and venture capital company called Consigliere Brand Capital. Although Nash has since handed over the company's daily affairs to Duda and his team and continued to focus on his basketball career, his business career began. After retiring from
, Nash participated more in the operation of his company. Currently, his investment projects include large companies such as Nike and Under Armour , as well as technology startups such as Birchbox and Warby Parker. In addition, Nash has invested in juice retailer Liquid Nutrition, fitness supplement OneBode, Vancouver Whitecaps and 17 sports centers named after him. He will stand up for Homecourt software, participate in the White Hats' daily training and operations, and shoot some advertisements and documentaries.
In 2012, Nash was asked about investment questions in an interview with Kurt Badenhausen, a reporter from " Forbes ", and his answer was "strong unity." He hopes that the brands and companies he invests in can be put together. For example, after investing in the Vancouver White Caps and some sports centers, Nash can sell Liquid Nutrition and OneBode products in these places, not only will it not compete with each other and consume, but can organically combine them.
In recent years, NBA star investment has become a hot trend, such as Kobe investing in sports drinks BodyArmor, James investing in headphone brand Beats, Durant investing in drone company Skydio, etc. Nash, the former "Son of Wind", entered the business world after retirement. I believe that he will bring more surprises to fans in the future.
extended reading:
Artificial intelligence corrects shooting actions, Nash invests in this software that hopes to replace traditional trainers
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