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Wanda's "remediation" remains warm, and this time, there is another Midea Real Estate (03990-HK) that has made drastic rectification of fraud. Why are real estate companies "purging corruption" happening in a crowd?
"Expose your family's ugly"
Someone once described his experience in buying a house to the author.
When buying a house, the whole family went there happily. When choosing a house, only one person is allowed to enter.
Everyone is in trouble. They feel that buying a house is a matter for everyone, and it is difficult for anyone to send in. Before entering, you will know the approximate price of a house. After entering, you must not only choose the type and location of the house you purchased, but also pay the deposit on the spot. After
entered, the person involved found that the signal of the house selection center was also blocked. I was led to buy a house in this way.
"Once you enter, buy a house is as deep as the sea", the biggest consumer goods of the Chinese people are nothing but buying a house for their entire lives. But there are many aspects of home purchase, and there are many opacities in
, and home buyers are often led by.
corresponds to the weakness of consumers, which is the strong marketing of real estate. Sales methods such as
"numbering" and "paying a deposit of 10,000 yuan to offset the 50,000 yuan house payment" have been tried and tested. Various house discount algorithms are also unique. Home buyers are even more confused. Discounts are like honey hidden in the salesperson’s heart, and there will always be squeezed.
To outsiders, something happened to the mysterious and domineering real estate sales this time.
Midea Real Estate reveals her family’s ugly. On October 9, according to the official account of "Integrity and Integrity Midea Real Estate " disclosed by Midea Real Estate (03990-HK), the company's audit risk control center received a report and verified that there was a collective fraud incident in a certain regional marketing team.
announced that Dai Mou, the former deputy general manager of a regional company, Ouyang Mou, the former project marketing manager, colluded with subordinate property consultants Gao Mou and five others to use sales control and manipulate housing, and to increase sales to obtain illegal benefits of more than one million yuan.
Hu Moumou, the former general manager of a regional company, was appointed as the general manager of the project involved. During his time as the general manager of the project involved, he used his position to ask the marketing manager to manipulate the housing supply for him and make illegal profits, with a large amount. Violations of discipline and law above
are comprehensive cases of collective fraud in the marketing team and individuals using their powers to make profits. They seriously disrupt the normal marketing order of Midea Real Estate , damage the company's image, is of a bad nature, and are suspected of committing crimes.
Dai Mou, Ouyang Moumou, Hu Moumou and three property consultants, a total of 6 people were taken by local public security organs by criminal coercive measures. Among them, Dai Moumou and Ouyang Moumou have been approved for arrest by judicial authorities in accordance with the law.
Self-correction
Midea Real Estate was founded in 2004 and is a rising star in the real estate industry. From 2005 to 2009, the company's business focused on the development of the Pearl River Delta and laid a solid foundation for development.
2010-2017, the company's projects went out of the Pearl River Delta, successively deploying in the southwest, the middle reaches of the Yangtze River, the Yangtze River Delta, and the North China region, and continuously advancing to national real estate companies.
On October 11, 2018, welcoming new development opportunities. In 2018, the company, together with its joint ventures and associates, plans to achieve contract sales of approximately RMB 79 billion, a year-on-year increase of 55.82%.
's company's ranking in the industry has also risen again and again. According to a report by the China Index Academy, in terms of sales, the company ranked 74th in the industry in 2016. In just one year, the ranking quickly climbed to 39th place. In 2018, he joined the company and ranked 38th.
Company adheres to its deep manufacturing foundation and builds the brand of "real estate + industry" composite developer and operation, becoming a clear-cut rising star in the real estate circle.
In recent years, Midea Real Estate has shown explosive growth, and there are bound to be management confusion.
For example, in the first half of 2019, the company's sales and marketing expenses were approximately RMB 1.045 billion, an increase of 34% year-on-year from RMB 780 million in the mid-2018. Administrative expenditure was approximately 1.03 billion yuan, an increase of 52% year-on-year from 678 million yuan in 2018.
Mide Real Estate explained in the financial report that the growth in sales and marketing expenses was due to the company's sales scale.The growth in administrative expenses is due to the continued expansion of the scale of real estate development business, resulting in an increase in employee costs and management fees.
There is no doubt that as Midea Real Estate plate becomes larger and larger, the pressure on the company's internal control management is also increasing. In this case, it is also very wise for the company to conduct self-inspection and self-correction and strengthen internal control management.
High-quality development First start with "cleaning corruption"?
In 2019, the real estate market has entered a new development cycle. The national policy will focus on "stabilizing land prices", "stabilizing housing prices" and "stabilizing expectations".
The policy of maintaining stability has made the real estate industry, which is accustomed to high growth days, somewhat uncomfortable. The pressure on the financing side, the pressure on the land side, and the pressure on the sales side are like the sword of Damocles hanging above the heads of real estate companies.
On the eve of the outbreak where all contradictions point to a little more concentrated, if "corrupt elements" jump out, it is tantamount to the best time to transform risks and contradictions. The corrupt officials are in charge, the boss is wise, the employees cheer, and the company has hope.
Midea Real Estate , Wanda , Country Garden , etc. These are real estate companies that have been exposed to economic problems in management this year.
According to the Daily Economic News, in January 2019, Country Garden Real Estate Group Hainan Regional President Jian Yuping and Country Garden Real Estate Group Guangzhou Regional Vice President Cai Xiaopeng were both fined for serious violations of integrity and discipline. Jian Yuping was fired and Cai Xiaopeng was persuaded to withdraw.
Wanda's movement is even greater. On September 2, the official website of Wanda Group showed that four Wanda managers solicited bribes from merchants, suppliers and employees, involving nearly 100 million yuan.
For this reason, the company specially held a Wanda Group Integrity and Self-Discipline Warning Education Conference on the afternoon of August 30. Wang Jianlin delivered a half-hour speech, expressing its determination to resolutely crack down on corruption.
Real estate is a capital-intensive industry. Every link of land acquisition, development, construction, and sales is closely related to money. Once management mistakes occur, it will have a great impact on the department and even the company.
The real estate industry has experienced extensive development in the first twenty years. Every company in this industry is blindly seeking speed, and "fast turnover" has become the pursuit of many real estate companies.
This is difficult to achieve excellence in business management in the development model of seeking benefits from scale. Although many real estate companies have a large scale, their profits are very low. This is very different from the external impression of the industry that "it's easy to make money and make a lot of money".
Now, with the policy of the industry as a solution, real estate companies should finally return to reality.
Author: Li Ying
Editor: Li Yuqian
