The Xingke Factory production line under Guangdong Yinxi Technology Co., Ltd. (photo by reporter Zheng Lindong, correspondent Wang Jingxin)
Among the pilot enterprises of this "double" this time, newcomers such as the mobile phone industry chain and automation industries are in the limelight. In contrast, how can many old-fashioned companies engaged in traditional industries "take the start from scratch now?" The two Humen companies have chosen to make good use of new factors, innovate business models, upgrade technological research and development, and leverage capital operations. Yinxi Technology, a veteran polymer modified material company in
, uses its listed company to carry out capital mergers and acquisitions, and at the same time develops new materials suitable for optoelectronics, new energy and 3D printing fields, with a rapid growth momentum. Tiger Color Printing Co., Ltd. (hereinafter referred to as "Tiger Color"), founded in 1988, has transformed from the initial color box packaging, cigarette packaging, wine packaging, daily chemical packaging and other businesses to play digital printing + Internet, and its new business has doubled or multiple times its momentum every year.
Innovative technical means and business models
After working on packaging and printing for many years, Hucai saw the bottlenecks of traditional business and future trends, he resolutely invested heavily in transformation and upgrading. Xiang Chunjiang, secretary of the board of directors of Hucai Printing Art, introduced that in 2012, the company cooperated with its strategic partner HP to enter the field of digital printing + Internet, and achieved phased success.
At present, Hucai has two digital printing + Internet businesses that are being launched on the market - book printing and publishing and personalized image. "Traditional printing either prints too much and wastes inventory, or prints less and cuts, which consumers cannot buy. Digital printing can achieve 'printing at one time', and prints as much as you need, solving the pain points of publishers and consumers under traditional printing." Xiang Chunjiang said. In terms of personalized images, Hucai can also be printed in a single piece and customized in a box, and seamlessly connected with design and production.
Guangdong Yinxi Technology Co., Ltd., which has been rooted in Dongguan for twenty years, is now the most well-known PVC material company in China, and is ranked among the forefront of the world in the online cable field. At the same time, in recent years, the company has continued to expand its upstream and downstream, and has made a series of technical reserves, research and development and production for the future.
In the showroom of Yinju Technology, the fragile LED glass lamps have been replaced by solid polymer materials. This is the result of its subsidiary Yinju Photoelectric, which is the first to deploy the downstream application market; Philips and GE's lighting products also use a large number of new materials from Yinju Technology. "Now the requirements for environmental protection and other performance are getting higher and higher. We have achieved a lot of technical achievements in terms of flame retardant, high temperature resistance, and new energy materials." Zhang Deqing, general manager of Yinxi Technology Humen Company, said.
has a large space for realizing in-situ doubling
At the moment when traditional dividends such as land and labor are gradually disappearing, both companies have seen the power of emerging factors such as business models, technology, and capital, and are full of confidence in realizing in-situ "doubling". Xiang Chunjiang said that before applying for the project, the company conducted a strict argument on the feasibility of "doubling", and the result was that "there was a lot of room for "doubling" in place."
It is reported that Hucai has long invested in R&D accounting for more than 3% of sales revenue, and has invested more than 30 million yuan each year in recent years. Correspondingly, the company's digital printing business had sales of only 5 million yuan in 2013, reached 17 million yuan in 2014, and more than 80 million yuan in 2015 (the company's total sales were about 1.2 billion yuan), and it also grew exponentially in 2016. The company expects that as the new business space gradually increases, its sales can reach 10 billion yuan in the future.
, and Yinju Technology has gradually increased its layout in new businesses such as optoelectronics, 3D printing, and new energy. "Although the 3D printing market has not really exploded, the company has become a leader in this field, started some industrialization projects, and realized import substitution." Zhang Deqing introduced that, for example, the nylon powder product developed by Yinxi Technology has broken the monopoly of foreign companies, and its own 3D printing promotion platform and the network of third-party consumables and services of Taobao , JD , Amazon , Alibaba , and Alibaba have also gradually improved.
As a listed company, Yinjui Technology has a major advantageous weapon: capital mergers and acquisitions, which is also one of the assistance measures mentioned in the "Doubling Plan".By acquiring the equity of Xingke Electronics, Yinjuqi quickly entered the current popular CNC metal precision structural parts (mobile phone supporting) industry, with investment income of nearly 100 million yuan in 2016, a year-on-year increase of 4 times.
Funding and Talent Problems to be solved
"Hucai's new business is still in its initial stage, and the 'doubling plan' is timely and is a good accelerator and thruster." Xiang Chunjiang said that in order to achieve doubled, the company still faces certain problems in talent, capital and technology. For example, in terms of talents, Hucai lacks talents in IT, e-commerce and other aspects; in terms of funds, although Hucai has accumulated a lot of funds, it still requires hundreds of millions of yuan to achieve "double".
At present, Hucai is considering a variety of financing methods. First, short-term financial support includes bank loans, etc., and second, long-term capital market operations. The company was listed on the New Third Board in 2015 and will consider raising funds through IPO next. "The 'Double Plan' has proposed specific support measures from all aspects above to make the company full of confidence," said Xiang Chunjiang.
For talents, Zhang Deqing also made suggestions: Can the policy coverage, including the "Double Plan" talent assistance measures, be appropriately expanded. He said that in addition to paying attention to top talents, Dongguan also needs to pay more attention to middle-level talents. "Just like the middle-level employees of our company, most of them are from other places and rural areas. They have children's schooling, medical care and elderly care needs for the elderly, and the whole society has to spend more time to retain them; on the contrary, high-level talents have high salaries and resources, so it is relatively easy to solve these problems."
However, Zhang Deqing also believes that this "doubling plan" can already benefit employees. The various measures in the "Double Plan" regarding the introduction of high-quality technical talents, retaining backbone talents and ensuring educational resources can also greatly alleviate the talent problems of enterprises.
Humen Town Party Secretary Ye Kongxin
■High-end interview
Humen Town Party Secretary Ye Kongxin
High-end industries and achieve "doubling"
Reporter: What actions has Humen taken initially for the deployment of the "doubling plan" proposed by the municipal party committee and municipal government and the spirit of the municipal government's "No. 1 Document"?
Ye Kongxin: Humen Town regards the implementation of the "Double Plan" as an important task this year and even in the future. At this year's town committee work meeting, it proposed to promote the "Double Plan" with extraordinary strength and place it in a very prominent position in economic work. The relevant departments of Humen Town took the initiative to go deep into the enterprises, collect and summarize the difficulties and problems faced by enterprises, and find the right direction for the full implementation of the doubling plan. At the same time, Humen established a "Double Plan" working leadership group to clarify the work direction in the next 3-5 years, and form a "one-to-one" service pilot enterprise mechanism for the town leadership team members to focus on.
Reporter: In implementing this major strategy, in addition to conventional operations, does Humen have a unique top-level design for town situations?
Ye Kongxin: Humen focuses on highlighting advantageous industries, focusing on "doubling" in advantageous industries such as electronic information transmission cables, intelligent equipment manufacturing, automation equipment parts manufacturing, clothing and other advantageous industries.
At the same time, Humen expanded to form a "double" pilot enterprise group. According to the working principle of "selecting the best, cultivating the best, cultivating the best", and combining with the actual situation, it is planned to issue the Humen version of the "double plan". Taking 10 pilot enterprises selected as municipal-level "double plan" as a breakthrough, 25 town-level "double plan" pilot enterprises were screened, and gradually covered "10+25+N" enterprises from point to surface. Support pilot enterprises to improve their competitiveness through technological innovation, development of headquarters economy and other means, and strive to promote more than 50 enterprises to implement "double" and use pilot projects to drive the overall situation, guide the intensive development of existing advantageous enterprises in the town to become bigger and stronger, and strive to effectively improve the level of industrial intensiveness in the town by 2021 and increase the total industrial output value by more than 30 billion yuan.
Reporter: From the perspective of Humen Town, what are the main practical obstacles in helping enterprises achieve the "doubling plan"? How to overcome these obstacles?
Ye Kongxin: We understand the different development difficulties faced by different enterprises, among which there are four more prominent problems: one is land problem. If enterprises expand production, they need to add factories to land; the second is talent problem. Enterprises hope to increase support for talents and solve housing and subsidies for talent introduction; the third is financial problem. Enterprises hope to increase the tilt of bank loans to enterprises, reduce loan interest rates, and accelerate the interest subsidy cycle; the fourth is innovation competitiveness problem, enterprises lack innovation factors and lack confidence in transformation.
Overall, the current "doubling" of enterprises is mainly troubled by obstacles such as traditional production factors such as land, labor, and capital. The "Double Plan" is to help companies achieve double the scale indicators such as revenue and assets, as well as profit and tax-based efficiency indicators. To achieve "double", the key is to rely on scientific and technological forces, accelerate innovation-driven development, and realize the rapid collection of innovative resources such as talents and technology in Humen, thereby breaking the dependence on traditional factors such as labor resources and land resources. Confidence to deal with and solve these problems comes from the strong promotion of the Municipal Party Committee and Municipal Government for the "Doubling Plan", and also comes from the confidence of private entrepreneurs in the development of Humen.
