We have experienced so many years of Tmall Double Eleven, so do you know its origin?
Originally, November 11 was just an ordinary day. Even it did not expect that it would become China's Singles' Day and a national consumption carnival day in the future. "Double Eleven" has four 1s, just like a single, I don't know when everyone started to joke that 11.11 is Singles' Day.
In 2009, Tmall (called Taobao Mall at the time) chose to hold a large-scale online shopping promotion on November 11, which was originally just a try. Unexpectedly, November 11th is closer to the end of the year, and many people have strong shopping needs, such as purchasing winter clothes, New Year's goods, etc., which have been out of control since then.
Double Eleven has become such a large-scale shopping carnival. It can be said that it is a careless way to plant willows and willows. Many offline merchants are also following up. Later, Double Eleven has also become a festival for e-commerce and offline merchants to promote. Although
is all Double Eleven, we can find that Tmall Double Eleven changes every year. For example, " Cat Night " appeared in Double 11 in 2015. I remember Tmall began to cooperate with Hunan Satellite TV to hold a "Double 11" party together. Since then, other e-commerce platforms have also begun to follow up and jointly hold shopping carnivals with satellite TV station. Tmall before
was making rapid progress, but last year, they even considered charity and combined charity with business. Data shows that from October 20 to November 11 last year, 230 million consumers and caring merchants on the Taobao platform worked together, and the charity donation orders of charity babies reached 1.2 billion, raising more than 60 million yuan in donations for charity projects including the "Pillar Plan", "Children's Companion Home" and "Mars and Dad's Canteen".
We can find that with the progress of society, more and more e-commerce platforms have begun to pay attention to public welfare and social value. I think such changes are a good thing, reflecting their sense of responsibility, and I hope that more and more Chinese companies can pay attention to their own social values.
