Consul General of the Consulate General of the Federative Republic of Brazil in Shanghai Leszhe (right) introduced Brazilian products with staff in the live broadcast room. Photo provided by the interviewee
Xinhua News Agency, Beijing, January 13 (Reporters Zhou Yongsui and Zhu Yilin) "Cut some fruit, pour in milk, mix with natural oatmeal and berry powder from Brazil, and a cup of coffee produced from Cilado, it is a nutritious and delicious breakfast in my hometown." Consul General of the Federative Republic of Brazil in Shanghai Le Sizhe recently brought Brazil's "treasure items" in the special live broadcast room of Tmall International "Into Brazil".
golden beach, dense rainforest, enthusiastic samba, and vibrant football. The background screen of the live broadcast room shows bright Brazilian elements. In the Brazilian special live broadcast event, Leszhe and anchors and dealers jointly put acai berry powder, oatmeal, coffee powder, propolis and other products on the live broadcast room platform for explanation and introduction. Consumers leave messages on the barrage screen through their mobile phones, and can bring these Brazilian national "baby" home with a discounted price with a finger.
"Live streaming sales is a good way to interact with consumers. You can directly understand their feedback and expectations for products." Lesizhe said, "This live streaming event made me feel everyone's curiosity about Brazilian products and also discovered the commercial potential of our local brands in the Chinese market."
Brazilian brand booth at the 4th China International Import Expo. Xinhua News Agency reporter Zhu Yilin photographed
The acai berry powder brand King’s Gel, which participated in the event, also appeared at the 4th China International Import Expo held in November last year. " Ai Berry has sold a lot in Europe and the United States in recent years, and has been sought after by many celebrity supermodels and fashion bloggers, but Chinese consumers generally do not understand this product. We want to shorten the chain from introduction to sales through live broadcasts." said Cai Dafeng, general manager of King's Gel China.
According to data released by the Foreign Trade Bureau of the Brazilian Ministry of Economic Affairs, China will remain Brazil's largest trading partner in 2021, with a total bilateral trade volume of US$138.1 billion, a year-on-year increase of 30.9%. Among them, Brazil's exports to China were US$89.75 billion, a year-on-year increase of 28%; imports were US$48.34 billion, a year-on-year increase of 36.7%.
Researcher at the Latin American Institute of Chinese Academy of Social Sciences and Executive Director of the Brazilian Research Center, said that China-Pakistan trade still shows a growth trend under the influence of the epidemic is that the trade complementarity between the two countries is obvious, and agricultural and animal husbandry products trade has become a brilliant field of economic and trade cooperation between China and Pakistan. "Exploring the consumption potential of the Chinese market and striving for Chinese investment will be an important focus for Brazil to achieve economic recovery in the post-epidemic era." He said.
Relevant person in charge of Tmall International said that in the past, an overseas brand had to enter the Chinese market, and the incubation process was complicated and long. Now, the incubation of new brands with the help of cross-border e-commerce platforms and live streaming sales model has greatly shortened and simplified the intermediate links, improved the accuracy and convenience of brand placement, and greatly reduced the cost of trial and error. Data shows that in the past year, the sales of Brazil's Ipanema brand flip-flops increased by more than 200% year-on-year, and King’s Gel acai powder sales increased by more than 50% year-on-year.
"Brazil has a wide variety of products, and China is an important partner of Brazil. Despite its distance, China is open and inclusive, always advocates win-win results, and its desire to prosper together is very important to both countries." Le Sizhe said. In the live broadcast room of
, Le Sizhe sent New Year couplets to lucky audiences and greeted everyone in Chinese in advance: "Happy New Year, the tiger is powerful, and the dragon is full of vitality."
