NBA is always constantly updating and iteration, which depends on the development of the times and the changes in audiences. In this era, more and more young fans are beginning to enter the circle to watch the football, understand the players they like, and pay attention to current affairs news. Perhaps a brand new media circle can bring more freshness to fans.
According to the latest report by reporter Michael McCarthy: Amazon is likely to eventually become a bidder for NBA media copyright in the future. He pointed out that Amazon itself has "more than 200 million Amazon basic customers", which is the most attractive reason for the NBA.
sources revealed that the alliance may seek $50-75 billion in the next new contract broadcast. Before that, the alliance's mount signing amount in the nine-year contract with ESPN and TNT was US$24 billion.
Before that, Amazon paid $1 billion to NFL every year to obtain exclusive playback copyright, and the two parties signed an 11-year contract with a total amount of $113 billion. The NBA is also hoping that they can get a larger copyright contract and expand their audience.
"We (NBA) have done a great job with the help of ESPN and Turner, but for league and strategic development, our interest is strong in this regard (the deal with Amazon)" said former NBA executive and current investor adviser Kosner.
The NBA led by Xiao Hua is a global technology-leading sports league. Industry insiders believe that Amazon believes that it can achieve better than expected performance, and they have a basic group of over 200 million, which can expand the NBA's global influence.
2021-22 season, NBA revenue exceeded US$10 billion for the first time. This is a big cake that everyone wants to win. It is difficult for Jeff Bezos to win without a fight, and ESPN and TNT are definitely ready to go.
The current situation is that Amazon and NBA transactions will bring more audiences to the league, strengthen the league's influence and brand effect , and the NBA has already had a certain tendency. As for fans, they may have been tired of ESPN, a "authoritative organization" that is attached to the NBA. When the copyright is updated, ESPN's authority and speaking power will be greatly reduced. In all aspects, Amazon has undoubtedly occupied an advantage.
On the other hand, Jeff Bezos is also considering acquiring an NBA team. According to previous reports, even if Amazon fails to bid successfully, they can join the league. The way is to acquire an NBA team, and the goal of Bezos is Suns .
Before the broadcast rights expiration date, we can see what happens to Amazon, and the acquisition of the Suns seems to be a good choice for a trillionaire to enter the NBA to test the waters.
