Reporter | Gong Jinghui
Editor | Lou Qin
LV and UNICEF launch new Silver Lockit bracelet and teddy bear
Louis Vuitton Louis Vuitton recently launched four new colors for its Silver Lockit charity bracelet. With the "Love Lock" as the inspiration, Louis Vuitton Signature's 100-year-old Louis Vuitton Signature made a clasp into a pendant in 2013, and launched the Lockit small item series.
In 2016, Louis Vuitton and UNICEF jointly launched the fundraising program #MAKEAPROMISE and launched the Silver Lockit Charity Band to help charity. Last February, Virgil Abloh created a new co-branded Silver Lockit color bracelet, and launched five color bracelets, namely black, Unicef blue, nape orchid pink, orange and indigo, and 925 sterling silver versions.
This year, Louis Vuitton once again joined hands with UNICEF to add 4 new colors to color bracelets, including light blue, pink, celadon green and black. In addition, the collaboration series also emphasizes the concept of sustainable environmental protection, and for the first time, recycled silver and organic cotton thread are used to make bracelets, and the iconic padlock is decorated with LV logo. The
and this bracelet series are also the Doudou Louis, the single-item teddy bear doll launched this year. Doudou Louis is also made of organic cotton, with a colorful Monogram print, and his eyes are decorated with blue Monogram embroidered flowers. The new version of
Silver Lockit bracelet is priced at RMB 3,200, and the teddy bear Doudou Louis is priced at RMB 7,250. Louis Vuitton's official website shows that for every limited edition bracelet sold, Louis Vuitton will donate $100 to UNICEF to help vulnerable children in desperate need of assistance around the world. The project has raised more than $13 million since 2016.
Coach launches the new Beat Saddle Bag
After co-branded with Disney and artist Keith Haring to create the graffiti version of Mickey series, in the spring of 2021, Coach's handbag area began to "group" and launch new products. The classic Tabby series handbags have been transformed into a soft pillow bag, and several new color patches have been added in one go.
The Beat series handbags with a rising popularity index are not only added to a few new color blocks, but also incorporate saddle bag elements, bringing the new Beat Saddle bag series. This series is designed by Executive Creative Director Stuart Vevers, which contains 5 colors, combining the retro feel of the saddle bag with the fashionable Beat series. It has a simple and smooth silhouette and strong practicality. The
Beat Saddle handbag is made of baseball gloves in tanned leather, and the leather feels smooth and the middle of the handbag is made of the brand's iconic letter "C" as a snap. The design of this handbag is that it is equipped with detachable shoulder straps of two different materials: leather and fabric, low-key textured leather shoulder straps, and eye-catching fabric patterned shoulder straps, which can be matched with different occasions and wear styles.
BYREDO launches a new 18-color eyeshadow palette The Prismic
, which started with perfume, Swedish niche brand BYREDO has been very popular recently. Last year, BYREDO's creative director Ben Gorham also created the first makeup series with international makeup artist Isamaya Ffrench.
In terms of creative concept, BYREDO has created an unlimited "fantasy cream" with "open makeup aesthetics", and the visual design breaks the routine, designing the tube bodies such as lipstick and mascara into a mirror-curved shape, and the eyeshadow palette also creates a metal-textured pebbles. This time, Ben Gorham wants to surpass people's established imagination of eyeshadows and launch a new eye shadow palette of up to 18 colors The Prismic. The color of this eye shadow palette of
is very eye-catching and is not arranged and combined according to the general color system. It includes pearlescent, metal, matte, as well as vermilion, bright yellow, copper brown, navy blue, lavender purple and other colors of different textures and shades. The diverse and disordered color scheme of
is more of a "play" meaning, rather than a daily life, expanding the imagination space in a sense of jumping. The Prismic series eyeshadow palette is expected to be available in some Japanese stores in February.
