If you want to ask about the most expensive and hardest bag in the world, many people will think of Hermes’ platinum bag Birkin. It is said that there are only two sizes of this bag in the world, so buyers will not hesitate to spend money to buy a house in many places.

If you want to ask about the most expensive and hardest bag in the world, many people will think of Hermes platinum bag Birkin.

In 2019, in a record-breaking second-hand transaction, a Himalaya series of white platinum bag sold at a high price of US$500,000 (about RMB 3.44 million), which shocked the world.

It is said that the size of this bag is in the world, so buyers will not hesitate to take out the money to buy a house in many places to buy a bag.

He also bluntly said that he bought this bag to break records and create topic content, and what he wanted was this feeling.

So the question is, why is Birkin package so expensive?

Some styles of platinum bags are sold for only tens of thousands of yuan, which is not much more expensive than other big brands. But the problem is that you can’t buy them even if you have money, and they won’t sell them to you.... So many people want to “equip” , buy many other products from Hermes, and buy hundreds of thousands of yuan, Hermes will only take out a Birkin. Moreover, you have not had to choose in size, style and color in size, style and color in ...

The famous business magazine Business Insider recently posted a video on YouTube, detailing the past and present of Hermes platinum bags, sales strategy, and value preservation. Today, I will take you to see it in the UK.

First of all, what does Hermes' package have to do with the UK? It has a lot to do! The name of this platinum bag, Birkin, actually comes from the famous British actor Jane Birkin (pictured above). She is an all-round artist, singing, acting, and directing, and she looks extremely charming.

If you watch French and British literary and artistic movies more often, you will often see this actress: Charlotte Gainsbourg (pictured below), and she is the daughter of Jane Birkin and her French husband!

Jane Birkin was born in London. He is not only an artist, but also a fashionable ICON at that time. Among them, she had a unique habit of carrying a bag when she went out, which was not a bag, but a basket of wicker...

I don't lie to you, I really always hold it: falling in love, shopping, buying groceries, and even attending the ceremony!

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One day, she took a plane from Paris to London, and still held this basket of ! As a result, when she put the basket on the luggage rack above her head, the cover on the basket was accidentally opened... The things inside fell all over the floor...

So she started to complain to the seat next to the plane: I don’t like the bags on the market!

Mmmm, do you guess who is her next seat?

That was the president of Hermes at that time! Jean-Louis Dima!

Dima said as soon as she heard it: Hey! Is this a coincidence? I am the president of Hermes. Let’s create a bag for you together! So during the entire flight, the two of them wrote and painted on the anti-spout bags distributed by the plane on , and designed the style of the bag...

Really - the domineering president met me...

A year later, the famous Birkin bag was born! ! !

So what is the good thing about platinum bags:

1. has a large capacity, tight buckle, and the style is suitable for carrying
2. every day, making all-hands-made, made in France
3. with excellent calfskin, crocodile skin, ostrich skin and other high-end leather

, etc., so it seems... so many of them His bag can also do these things...

So when the platinum bag was first released, it did not become popular immediately, but in the 90s, everyone suddenly felt that this bag was too IN and began to buy it wildly. At this time, Hermes made a big move: not only did they not let go of , but instead used the "hunger marketing" method , limiting the number of customers to buy and keeping a secret of the annual output. This method becomes more and more stringent.

Until now, only celebrities and important figures can easily buy Birkin from Hermes store. Other ordinary people need to constantly "distribute goods" and establish good relationships with tellers. If you are "lucky", you can buy a platinum bag!

Gradually, people who own platinum bags are regarded as "winners in life". Birkin's existence surpasses any other luxury bag and becomes a symbol of a person's status.

So who is the "luckiest" little princess? It is reported that the British star "hot girl" Victoria Beckham has more than 100 platinum bags, and the total value of is more than 2 million . (Why! Why can some people have everything... handsome husband, handsome son, beautiful daughter... plus... more than 100 Birkin...)

However, she is not the person who collects the most platinum bags in the world. The real amazing thing is this Singaporean beauty Jamie Chua: She owns more than 200 platinum bags! Yes, there are more bags in her closet than those in ordinary Hermes stores...

The real Crazy Rich Asian wow...

Just auctioned the sky-high price of $500,000, and she also has one, but it is not the rarest 35cm wide style bought by that man. Why is the

series more expensive than others? Because its hardware is 18K white gold, it is also inlaid with more than 200 diamonds.

leather is also the rarest white crocodile or crocodile with albinism . It also needs to be dyed and processed by several layers of craftsmen to imitate the snowy scene on the Himalayas, so it is called the Himalayan series.

With Hermes' limited release, hunger marketing market means, and the continuous efforts to crack down on counterfeiting markets with the police, platinum bags have become a commodity that retains value than gold and stocks in the eyes of many investors.

According to the second-hand trading expert of platinum bag, if you bought a platinum bag for $5,000 in 2004, even if you have been using the bag for so many years, it is still possible to sell it for $5,000 or even $6,000 now.

A study in 2017 showed that the value of platinum bags has doubled 5 times in the past 35 years, with an average annual increase of 14% (the yellow line in the picture is gold, the blue line is stock, and the green line is platinum bag)

If you read the above introduction, you are also tempted to buy a Birkin and want to find a color style you like. Then the second-hand market is the best choice, but you must also be careful of fakes.

package experts have given two key points:

1, platinum bag handle should not be too long, If you get the bag, the handle is longer than the bag body, it is most likely not the real thing.

2, foot nail at the bottom of the platinum bag, if it loosens when twisted, it must be fake, because real foot nails are hit in with a hammer and cannot be twisted.

There is also a lot of information. You can click the full version of the video to watch. After the video was broadcast, there were mixed reviews. Some people in accused Hermes of using rare animals to make leather bags; some people thought that a bag was sold for $500,000, which was just mentally retarded; some people thought that Hermes' marketing methods were powerful; some people began to lament that they were too poor.

And one of the comments is most in line with the view of home page bacteria, that is: the basket used by Jane Birkin is good! What a trendy one!

You can't say anything, as long as you are familiar with fashion trends, you should have discovered that in the past two years, especially this year, basket-type bags are particularly popular, especially this original material:

Hahaha, I can't afford the Birkin bag, let's buy a Birkin basket, who can't make this basket? Our Chinese country girls are already at the forefront of fashion!