title picture comes from the second Korean drama " Itaewon Class"
Beginning (시작) NEKO - Itaewon class part2
small and fresh style Korean drama belongs to the last century, and "Itaewon Class" is the correct way to open Korean dramas in the new century.
Itaewon is the first drama I have watched in 2020. The heroine in it is good at using social media for marketing, while the hero wins step by step on the road of catering entrepreneurship, and finally becomes a leading company in Korean catering. The heroine does exactly what I am doing now - new media marketing, and the hero does is also the entrepreneurial direction I am most interested in - catering entrepreneurship.
As a new media person, it is strongly recommended that new media practitioners watch this drama. In order to avenge, the male protagonist spent 15 years preparing... As long as he survives the first two episodes, the plot will definitely not disappoint your expectations.
Today I interpret why this drama became the first cool drama of the year from the perspective of new media.
content is king
"Itaewon Class" is written by Zhao Guangjin, an original cartoonist. It is reported that Zhao Guangjin wants to present the sensibility of characters that cannot be expressed in the comics more detailed in the TV series, so he made this challenge. This is his first original work of the screenwriter of the TV series. "Itaewon Class" uses a 15-year revenge to present two characters with different attitudes toward the dark side of society, thus fully displaying the complexity of human nature, human desires, and human desires.
user-oriented
"Itaewon Class" comes from the United States Netflix, and is the world's largest paid video website. Netflix is also called Netflix. Unlike ordinary video websites, Netflix is a video website without advertisements. Its revenue mainly depends on users' paid subscriptions, and the biggest highlight of attracting users is its original content production ability. Simply put: drive "user growth" by "striving content", and then continue to fight content to attract more users. "Itaewon Class" is a drama created by Netflix as always based on users' preferences.
Word of mouth spread
After the sixth episode was broadcast, itaewon's reputation effect continued to heat up, and it ranks first in multiple film and television drama ranking websites: Douban's most popular Korean dramas in the month, Thunder Wanke's popularity ranking No1, Baidu's TV drama ranking first in the month, and Douyin's short video film and television commentary account frequently recommended.
At the same time, Baidu's search index reached nearly 110,000 and WeChat search index reached more than 2 million. On the premise that domestic video websites cannot be viewed, such a search index can be generated, which is enough to show the impact of social media word-of-mouth dissemination on the ratings of film and television works.
. In South Korea, according to the survey results of the ratings survey agency Nelson South Korea, "Itaewon Class" broadcasts only 5 episodes on comprehensive paid platforms such as cable, IPTV, satellite, etc., and the average ratings of households exceeded 10%. Episode 6 once again refreshed its highest ratings with a 11.6%.
home economy
QuestMobile data shows that due to the impact of the epidemic, the longest holiday and the most home-based Spring Festival were born, and working, living and entertainment from home have become the new normal in 2020. During the epidemic, people started to watch TV series. I personally watched more TV series in the past two months than I have watched in the past year. Good-looking TV series, through the epidemic, using social media has become the best way to relax and relieve stress at home.
To sum up, it is natural that Itaewon successfully gained a good reputation with the help of new media marketing, and thus gained good ratings. Finally, if you want to watch this Korean drama, you can follow the official account to reply "Itaewon" to get the download link.
Author: Wujiao, founder of Tao Video, an entrepreneur born in the 1990s, and a new media person who likes to watch dramas.
