Data picture: On August 9, 2020, a Chinese restaurant in London was full. China News Service reporter Zhang Ping took
data picture: On August 9, 2020, a Chinese restaurant in London was full. Photo by Zhang Ping, China News Service
, China News Service, Beijing, August 21 (Wu Kan) Since the outbreak of the new crown pneumonia epidemic, the business of overseas Chinese restaurants has suffered a heavy blow. As many places around the world resume work and production, Chinese restaurants explore takeaway models, distribute loving Chinese food, and try robot delivery... They all use strange tricks to seek vitality under the huge pressure of survival, hoping to usher in the recovery of the overseas Chinese restaurant industry.
offline to online Chinese restaurants are deeply engaged in the takeaway market
The epidemic has promoted traditional Chinese restaurants to adjust their business models and expand their takeaway business. Nowadays, Chinese food takeaway is no longer just a "die delivery", and the industry has put a lot of effort into updating dishes and packaging.
In the view of Zhao Yong, founder of the Chinese-style Chinese-style snack "Gentleman Canteen", in New York, the way and space of customers and restaurants have changed, and marketing models, dishes tastes, etc. naturally need to be adjusted accordingly. "From offline to online, from the paper menu in the store to sitting on your own sofa and sliding your phone, from the manual sales of the restaurant to online sales, we need to change a lot."
Zhao Yong gave an example. If the dishes need to be shipped on the road for more than 20 minutes. How to ensure that the taste is not affected, it requires the improvement of the dishes and the upgrade of the outer packaging; in addition, the restaurant also strives to improve the customer's ordering experience, such as launching a "cloud flash" menu with different themes every week.
Haizhen Restaurant in Rosmith, Southern California, USA has also put a lot of effort into takeaway packaging. Restaurant manager Lucy recently spent tens of thousands of dollars to purchase two plastic sealing machines. The takeaway dishes are clean and hygienic after being plastic sealed, and can lock in temperature. The restaurant has also launched special delivery box lunches specifically for nearby office workers, such as $22 lobster noodles and $30 crab oil rice.
In Melbourne, Australia, Chinese restaurant Chuliuxiang Hubei cuisine makes takeaways prosperous through free delivery fees and coupons. Restaurant director Chen Ke introduced, "We cooperated with the 'Panda Takeaway App' and it will be free for free within 3 kilometers. Diners can also use coupons for 5 Australian dollars off for purchases over 35 Australian dollars. Dishes such as double pepper tender chicken, ribs and lotus soup are very popular."
Data photo: On the evening of August 16th local time, a Chinese restaurant took out dishes next to the streets of Flushing Community, New York. With the recovery of economic activities in New York, local people's nocturnal activities have gradually increased. Photo by Liao Pan, China News Service,
conveys a warm taste. "Love Chinese Food" attracts popularity. Although it is facing huge survival pressure, many Chinese restaurants have also prepared free love box lunches, which not only brings Chinese flavor to people whose lives are affected by the epidemic, but also attracts long-lost hot business into Chinese restaurants.
Chinese fried chicken, Mapo tofu, fish-flavored shredded pork... "Sanba Soup", a Chinese restaurant located in Tokyo, Japan, once distributed free lunch boxes every day for a month. "The first day of the lunch box is made 200 copies, then 500 copies, and finally 1,000 copies are received. Ninety percent of the lunch box are locals and children whose relatives are not around," said the shop owner Mr. Li.
html Starting from late July, the passenger flow of "Sanba Tang" gradually recovered during the noon period, but it still cannot be compared with before the epidemic. Mr. Li is very optimistic about this, "Businessmen must be optimistic to make money. If they are dead-stricken every day, customers will not come." He said that if Japan enters the state of emergency again, "Sanba Soup" will continue to distribute boxed lunches for free."Love Chinese Food" event is also held in Chinese restaurants in Spain, Italy, Brazil and other countries. Starting from July 20, three Chinese restaurants, "Popular Food House", "Good Luck" and "Meal and Food" in Barcelona, Spain, have provided more than 600 loving lunches every day for four consecutive weeks, and distributed them to local overseas Chinese in need, international students and staff on the front line of epidemic prevention and control.
Zhou Jianhong, president of the Qingtian Association of Barcelona, Spain, said that rows of Chinese lunch boxes can attract pedestrians to stop when serving meals every day. The Chinese restaurant, which was originally depressed, has also accumulated popularity due to lively activities, and the store has received significantly more takeaway orders.
each made strange tricks. New technology helped boost the Chinese restaurant industry.
" Table 13 is here, please eat slowly."Walking into the Dutch Chinese fast food chain BIG BREAD KITCHEN, a food delivery robot is working, delivering a plate of Chinese dishes to the customer's table.
During the epidemic, various "contactless" services were sought after. Chen Sheng, the boss of BIG BREAD KITCHEN, spent more than 800 euros to purchase three robots, two of which were used for delivery of dishes and table services, and the other welcomed customers at the door of the store.
"Guests place orders through the QR code on the table, and employees hand over the prepared food to the robot tray and enter the table number. The robot can automatically deliver food and return, and there is also the function of talking to people. "Chen Sheng said that in the general downturn in Chinese food, the robot has attracted many customers and can also reduce labor costs.
and Chinese restaurants also attract a lot of attention by using food live broadcast. Xian Nuoyang, the chef of the "Gentleman Canteen" of the Chinese restaurant in New York, will do "food live broadcast" through the restaurant's social platform account every Friday, explaining the process of making dishes, how to place dishes, and the historical origins behind them.
"In extraordinary times, we made eating at home a cultural experience through live broadcast, which also added some color to life and was welcomed by many diners. "Xian Nuoyang said. (End)
Source: China News Network
