htmlOn March 8, the new e-commerce platform Pinduoduo released the "Women's Spring Consumption List". The list conducts statistical analysis on the shopping behavior of platform consumers since the end of the Spring Festival holiday on February 7 to the Women's Day, and is derived after comprehensive ranking of consumer search, sharing and order indexes.
list shows that Gen Z girls have begun to focus on healthy consumption, and sports equipment such as skis and yoga mats have become the "favorite" of young people; female consumers are also more family-oriented, stocking up enough during daily necessities promotions, and preparing spiritual food such as flowers and books to carefully prepare for this date with spring.
With the dual blessing of 10 billion subsidies and holiday promotional discounts, hundreds of national fashion clothing and beauty products increased by more than 100% from the same period last year from the Spring Festival to the Women's Day. The "She Economy" has continued to be ignited on the Pinduoduo platform. "Chen Chen, a researcher at the Pinduoduo New Consumption Research Institute, said.
Healthy consumption is popular
High Spring After the festival, down jackets, wool coats, cashmere sweaters and other winter clothes bid farewell to the stage, and mid-length windbreakers and casual shirts officially debuted. According to the list statistics, "simple", "simple", "literary style" and other popular search terms for clothing products. At the same time, printing elements have become one of the most popular design styles for female consumers.
In addition to clothing, also needs to "change seasons". Unlike the skin care strategy in the cold winter, female consumers need refreshing and breathable products in early spring.
It is worth mentioning that the attractiveness of national trend brands and national trend products to female consumers on Pinduoduo platform continues to rise.
The awareness of healthy life is deeply rooted in people's hearts. According to the list data, the popularity of nine-price HPV vaccine reservations on Pinduoduo platform and a variety of physical examination packages reservation services has increased year-on-year. Some outdoor sports equipment , Fitness equipment has become the "top stream".
please yourself, and all the good things at home need
Data shows that outdoor folding chairs, camping tents and mountaineering bags have become the three most popular outings in the near future. More than 85% of female consumers will first measure their safety when choosing outdoor products, and the lightweight and easy-to-carry features will make more outdoor enthusiasts tempted and increase the chance of successful orders.
Practical Sex is also an important consideration trend for women to consume. According to the list data, in the past month, smart small appliances have been favored by more women. Sweep and mop robots, fully automatic dishwasher have become new members of more families.
Compared with the same period last year, the sales of teaching aid books have not increased significantly, and more literary and social science books are placed on children's bookshelf.
Chen Chen shared, "There are more and more merchants on the platform considering the role of women and making new high-quality products in different periods. On the Pinduoduo platform, consumers have gone from tentative purchases to one-stop purchases, making shopping more relaxed and worry-free. ”
