At the close of the market, it fell slightly, closing at 499.83 yuan per share, up 3.26% throughout the day. Since the beginning of this year, the stock prices of liquor stocks represented by Kweichow Moutai have continued to rise.

Moutai is becoming more and more "luxury" trend. The effect of collecting a box of aged Moutai is probably similar to buying an LV bag. It is somewhat aimed at ensuring quality and value, and the possibility of secondary circulation, just like a house for living. If the wine becomes a tool, a means, or a certain kind of roasted goods, then the taste will probably change.

Yesterday, Moutai rose again, and its stock price once exceeded 500.00 yuan. At the close of the market, it fell slightly, closing at 499.83 yuan per share, up 3.26% throughout the day. Since this year, the stock prices of liquor stocks represented by Kweichow Moutai have continued to rise. From to the closing of August 14, Moutai has risen by more than 50% in total, and its market value has also reached 627.8 billion

Previously, due to the strong trigger of the summer movie " Wolf Warrior 2", it appeared, netizens questioned that it was a implanted advertisement of Moutai, but the director of the film Wu Jing means that the penny has not been collected, and the Moutai Distillery also said that it was implanting

↑↑↑ This is definitely not the correct way to drink Moutai. Please do not imitate

In an interview with the media, Wu Jing said that this is not implanting advertisements, "I just want to promote domestic products"

However, the stock price of 500 yuan is not the highest price

The highest in history. The following 5 stocks were once more expensive than Moutai!

is fifth place on July 16, 1992, Aihua Electronics (now renamed Youjiu Games) intraday stock price reached 555.00 yuan

is fourth place on August 23, 1991, Feile Audio's stock price reached 600.40 yuan

is third place on May 25, 1992, Shenhua Electric (now renamed Shenhua Holdings ) rose to 70 intraday stock 2.50 yuan

second place On May 25, 1992, Vacuum Electronics (now renamed Yunsai Zhilian) rose to 2587.50 yuan

first place On May 25, 1992, Feile Co., Ltd. (now "*ST Zhongan") rose to 3550.00 yuan

3550.00 yuan! It is also the highest trading price in the history of A shares so far,

and Kweichow Moutai stock price fly together. It is the price of Moutai

Any company hopes that its products will be sold out and the price will rise sharply. But when this incident happened to Moutai, Moutai was indeed a little angry about it and spoke out many times, asking sellers to control prices.

htmlOn August 12, Guizhou Daily reported that Moutai Group strictly restricts sellers and requires them to be stable within 1,300 yuan. The group leader said with a very firm attitude that others can adjust prices every day, but we cannot.

is rising on the surface, but is there actually someone behind it?

One theory believes that the surge in Moutai’s price is related to Moutai’s own sales policies. In early July, the Moutai factory announced the cancellation of the policy of distributor acceptance bills of exchange payment for the past two years. For Moutai dealers, using bills of exchange actually reduces capital occupation and costs. After Moutai canceled the acceptance bill policy, the actual cost of dealers to acquire goods increased.

Another theory is believed to be the result of artificial promotion. Some dealers bluntly stated that after Moutai had previously blew up prices, big dealers began to stock up on goods, and what followed was Moutai's "wine shortage" in the market and the prices rose all the way. Even some consumers secretly stocked up some at the end of last year when the price was more than 800 yuan, waiting for the price to rise.

is now "out of stock" and has become the norm for Moutai this year

The problem is that not everyone can become Moutai. The range of domestic products is very wide, and Big White Rabbit, Pechoin, Guangming Ice Brick, Gree and Midea can all be called domestic products. But the difference with other domestic products is that for most fast-moving consumer goods, inventory is a devil; in the liquor industry, inventory may become more and more valuable

The official mall of Moutai Group shows that "Feitian Moutai Liquor" is currently in stock 0

What is questionable is that the out-of-stock of Moutai is really too much as the outside world imagines?

Starting from April 24 this year, Feitian Moutai will increase its daily market investment. From 40 tons per day before, it increased to more than 70 tons per day. After one month, it will gradually increase to about 90 tons per day, but the total planned volume remains unchanged.

Industry analysis shows that the price of Moutai liquor has risen "lively", but for a large number of wine merchants, it doesn't make much money.As the wholesale price rises, only large distributors with inventory make money, while downstream trading companies that do not have distribution rights and can only rely on transfers to transfer goods can only "watch the fun".

Author: Yuxiao

Editor: Li Ang

Producer: Wang Junji

Statement: This article is exclusive content of the WeChat public account of "First Financial Radio". Please contact the backend to authorize before reprinting. The individual stocks involved in this article are for reference only, and are not recommended for trading, and are not responsible for personal income.

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