In the past year, you must have heard a lot about NFT transactions. Just like collecting sneakers, Nike is now obviously working to make sure it is ready for a text version of this possibility. , the clothing giant, just announced the acquisition of RTFKT studios, calls it a leading brand that uses cutting-edge innovation to deliver the next generation of collectibles and can blend culture and gaming.
RTFKT said that in February this year, it successfully sold about 600 pairs/NFT in just 6 minutes by cooperating with teenage artist FEWOCiOUS, with net income exceeding US$3.1 million. As for whether these digital items are worth so much now, it is not clear.
But let's forget the past, RTFKT is moving forward, just yesterday, the A16Z-backed startup launched the Clone X NFT with Japanese artist Takashi Murakami. It is reported that this product provides some digital avatars that can be used in the metaverse with various collection characteristics.
The company's website immediately asked visitors to link their Metamask wallet, one of the ways NFT owners can verify their purchases. And behind it is the idea that at some point in the future, when the game the user plays or enters into a VR space can read the blockchain to evaluate what items the user has, they will be able to make their items concrete.
This is the vision that Nike is buying, which believes that RTFKT founders Benoit Pagotto, Chris Le and Steven Vasilev have created a unique virtual product and experience using the latest game engines, NFTs, blockchain certification and AR.
When announcing the deal -- but without revealing the price of the deal -- Nike put the RTFKT's lightning-style logo with its own iconic swoosh, Jumpman and Converse logos. It is reported that these brands have decades of history, built on high-level sports spokespersons, unique designs and grassroots cultures that actually exist in the real world. RTFKT is just a company established in January 2020. Nike pointed out: "Humans are developing faster than expected in consciousness. We will accelerate our digital future now."
